Indie Author Weekly Update – May 4, 2018

Indie Author Weekly Update

This week’s Indie Author Update contains a lot of jewels. Don’t miss Cindy Etler’s post on how to become a bestseller and Penny Sansevieri’s post on Goodreads giveaways.

As always, enjoy your weekend!

How to Become a Bestseller with Money, Luck, or Work (Mostly Work)  from JaneFriedman and by Cindy Etler: “If you build it, they will come” is the biggest crock of sh*t ever foisted. The second biggest is my own mental script: “If I write it, The New York Times bestseller list will come.”  *EHNT* Wrong answer.”

New Goodreads Giveaway Checklist for Indie Authors from BookWorks by and Penny Sansevieri: “One of my favorite book promotion tools is a Goodreads giveaway. And, I know that lots of authors weren’t happy when Goodreads changed the program from free to paid. After taking the new program for a test drive, I think it’s still worth the price of admission. So, I’m sharing what I see as the top benefits as well as the checklist you’ll want to use when doing your own Goodreads giveaway.”

5 Powerful Ways to End Your Blog Posts (and Fire Up Your Audience) by Henneke Duistermaat: “For once, Howard Fields feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines …  Howard’s mind wanders back to last night’s dinner at Ning. The sweet spiciness of the soft-shell crabs still lingers in his mouth. He licks his lips, remembering the tingling feeling and the aromatic mix of exotic spices. Lemongrass. Ginger. Chillies. And what else?”

Book marketing tips for self-published authors from BookBaby: “In my opinion, publicity partners with marketing, but marketing sets the message and the budget. When the head of marketing meets with the head of publicity, discussing the strategy for the book as colleagues, Publicity will say, “This is a very media-genic author, she has a great following around the country, she is great for radio, TV, etc.” Then the Marketing person might say, “Great, we will set aside money for the plane ticket to New York to be on a morning talk show,” or “We’ll set aside money for maybe a satellite radio tour…”

Book PR: Do’s & Don’ts When Wooing the Media – Part Two from BookWorks and by Chris Well: “The fastest way to draw attention to your book is to be featured in the media. But getting that kind of book PR can be tough if you don’t understand how to do it correctly. These past 30-odd years working in the media, I’ve been pitched by a lot of authors who wanted access to my audience. Unfortunately, most authors don’t get how PR works. As a result, they can make a terrible impression and do themselves more harm than good.”

The Business of Being a Writer: An Interview with Jane Friedman  by Lisa Tener: “Yes, writing is a creative pursuit. Yet, being a successful writer requires learning about the industry, understanding how you can support yourself financially within this field and developing a business plan to succeed. In The Business of Being a Writer, Jane Friedman offers her 20 years of experience within the publishing industry to teach writers basic—and crucial—business principles. Jane covers both general principles and those specific to the field of writing.”

In the News

Books by women priced 45% lower, study finds by The Guardian: “A study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg and mathematician Adam Kapelner of Queens College-CUNY, looked titles published in North America between 2002 and 2012. The authors analysed the gender of each author by matching names to lists of male and female names, and cross-referenced with information about price, genre and publication.”

Quote of the Week

Albert Einstein quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – April 20, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to read Jane Friedman’s newest post and the post by Buffer on what Twitter’s new rules mean for you. Enjoy all of them!

What Do the New Twitter Rules Mean for Social Media Managers (and Buffer Customers) from Buffer: “This year, the team at Twitter has taken additional action to keep Twitter free from spam. Specifically, they have introduced new rules around automation and the use of multiple accounts. You might be wondering, “why is this important to me?” In short, Twitter might suspend your account if you fail to comply.”

Why You Need To Grasp Social Media Image Aspect Ratio by Louise Myers: “What the heck is social media image aspect ratio? More importantly, why should you care? Because understanding this concept will make your image creation so much easier! You will no longer have to stress over every pixel in your social media image sizes! And, you’ll be able to communicate clearly if your image size isn’t working. Because it’s not about the pixel size. It’s about the aspect ratio!”

Four Easy Ways to Not Look Like a Dork on Social Media  from Anne R. Allen and by Barb Drozdowich: “The world of social media has a unique language – words we didn’t grow up using. There are ever-changing platforms, ever-changing rules — and don’t forget all that advice. Everyone, it seems, wants to offer advice on how to be quicker, how to take shortcuts, how to make things easy.”

Building Your Business Model as a Writer from Jane Friedman: “In my newest book, The Business of Being a Writer, I devote an entire section to various ways you can earn money as a writer that don’t involve selling books. (If you didn’t know, most of my income is not related to book sales!) Over the last month, I’ve been talking (and writing) about how to build a business model for your career that suits your particular strengths as well as the unique quality of your work. Here are my latest appearances.”

What’s the Best Price for Your Next Ebook Promotion? from BookBub Partners: “Running an ebook price promotion is a great way to drive revenue, maximize unit sales, and connect with new readers. And if you want to run a Featured Deal to reach BookBub’s audience of millions of power readers, you’ll need to run a limited-time discount (between $0.99 and $4.99) or make a book temporarily or permanently free.”

Facebook in the News

The psychological impact of an $11 Facebook subscription from TechCrunch: “Would being asked to pay Facebook to remove ads make you appreciate their value or resent them even more? As Facebook considers offering an ad-free subscription option, there are deeper questions than how much money it could earn. Facebook has the opportunity to let us decide how we compensate it for social networking. But choice doesn’t always make people happy.”

What Marketers Need to Know About the Cambridge Analytica News  from Convince & Convert: “If you work in the world of marketing, the Cambridge Analytica news didn’t exactly shock you. In fact, most of us in the business reacted somewhere between a shoulder shrug and an eye roll. It’s not that marketers’ support the misuse of data—especially for the purposes of spreading false or “less accurate” information to sway an election. But most of us have known that Facebook and Instagram’s business models are all about selling data.”

Facebook Explains Data Collection from Non-Users to Quell Concerns from Social Media Today: “Amidst the various questions put to Facebook CEO Mark Zuckerberg during his Congressional testimony last week, Zuckerberg’s response to one query, in particular, stood out. Answering a question from Representative Ben Lujan, Zuckerberg noted that Facebook does, in fact, track the data of people who haven’t signed up for Facebook. Zuckerberg said that they do so “for security purposes”.

Quote of the Week

We write out of revenge against reality, to dream and enter into the lives of others.

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – April 6, 2018

Indie Author Weekly Update - April 6, 2018

Welcome to today’s Indie Author Weekly Update. If you only read one story, read Jane Friedman’s on a smarter author platform. And if you only have time for one Facebook story, read the first one below under Facebook stories. It will be interesting to see in the coming weeks how Facebook handles its personal security and advertising issues.

Have a wonderful weekend.

A Smarter Author Platform for the Digital Era of Publishing from Writer Unboxed and by Jane Friedman: “Author platform, in its simplest form, is an author’s ability to sell books. What that platform looks like, or how it works, varies from author to author: Some are big names who can attract attention with any book they release, others have figured out how to harness a local or regional fan base to spread word of mouth, and still others know how to use digital media for visibility.”

Book Promotion: Do This, Not That – April 2018 from TheBookDesigner.com and by Amy Collins: “Man, things are changing fast at Amazon. So, to be helpful, I have compiled a list of things that USED to be true about Amazon that you might want to be aware of and then I’ve given you a suggestion or two about what to do with the new information. Hold on guys. This list is annoying and long.”

What is NaNoProMo and How Can It Help YOU Sell More Books? by Rachel Thompson: “Many of you are familiar with NaNoWriMo (National Novel Writing Month) held every November) to inspire writers to write books. There’s even NaNoEdMo (National Novel Editing Month) every March to help writers edit the book they wrote in November). I researched and realized there was no book marketing specific month, and because ya know, I have nothing else going on *cough*, I created NaNoProMo — National Novel Promotion Month, to take place in May. Ta-da!”

What Twitter’s New Rules Mean for Social Media Scheduling from @MeetEdgar: “If you’ve been paying attention, you might have noticed that sometimes, people use Twitter for not-so-nice reasons. Reasons like spamming hashtags, creating fake profiles, or, you know, trying to destabilize the democratic process in other countries.”

A guide to social media for authors by Nathan Bransford: “Let me tell you a story about how I joined Twitter. I didn’t join it at all. In 2008, someone created a fake profile for me, photo and all, and started tweeting out my blog posts! People were replying to me and everything. Once I got wind of what was happening, I wrested control of the account and I grumpily determined it was time to succumb to that whole social media thing.”

How to promote your audiobook from Sandra Beckwith: “In my view, the biggest obstacle to audiobook promotion is the fact that the majority of people still haven’t actually listened to one!”

This Week’s Facebook Stories

Tim Cook hits Facebook again over privacy concerns Tim Cook took a break from criticizing Facebook on Tuesday to present the next step in Apple’s big education plans. But the CEO is back at it. Sitting down with MSNBC and Recode at a town hall event, Cook was once again asked about consumer privacy in the wake of fallout over Facebook’s Cambridge Analytica quagmire. Cook interviews that while he believed self-regulation is best in the case of these tech giants, “I think we’re beyond that.” Asked what he would do, were he in Zuckerberg’s position, he added, simply, “I wouldn’t be in this situation.”

Facebook Executive In 2016: “Maybe Someone Dies In A Terrorist Attack Coordinated On Our Tools” from BuzzFeed: “Facebook Vice President Andrew “Boz” Bosworth said that “questionable contact importing practices,” “subtle language that helps people stay searchable,” and other growth techniques are justified by the company’s connecting of people.”

Facebook Responds: No More Partner Categories Targeting  by Jon Loomer: “The first shoe drops. In a very brief statement, Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. Let’s take a closer look at what Partner Categories are/were, what this means for advertisers, and why this is happening now…”

Quote of the WeekYou don’t always have to go so far as to murder your darlings – those turns of phrase or images of which you felt extra proud when they appeared on the page ... by Diana Athill

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – March 16, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update focuses on book marketing strategies. If there’s only two posts you have time to read, be sure to read Gill Andrews’s post on author websites, and then read the post by Joel Friedlander on why your book might not be selling.

Have a great weekend!

15 Reasons Why Your Book Isn’t Selling by Joel Friedman: “We’ve all been there: a book we were excited about, one that we worked on earnestly. But when it hit the market, all that came back was a big yawn. No author wants to be in that situation, most of all a self-published author. We gamble our own time, money, and commitment to our books, and we really need a positive response sometimes just to keep going. But there it is: your baby isn’t selling.”

Five Things You Need As You Begin A Career As A Self-Published Author from BookBaby: “The most important part of being a writer is writing, but if you want a career as a self-published author, you have to do a whole lot more than just write: you have to learn the business of writing and market yourself in a way that puts you on the same playing field as mainstream authors with big publishing houses behind them.”

Want More Readers for Your Blog and Books? Fix These 5 Website Mistakes from Anne R. Allen and by by Gill Andrews: “Writing and sharing your ideas with others – sure. But this website thing? You just wanted more people to read your stories. But now you spend hours agonizing over blog post topics, looking for free images, and figuring out why that widget on your website refuses to work.”

Book Marketing 101: Need to Sell More Books? This Is How! by Dave Chesson: “Book marketing is an extremely important part of a self-publisher’s success. But it can also be confusing.  That’s why I’ve broken down the process into 3 phases and given you a guide for each step. Honestly, if I were to write a complete book on Modern Online Book Marketing, this would be EXACTLY IT.  So, enjoy it for free.”

Tips on the Business of Writing and Publishing from Jane Friedman: “For AWP 2018, I hired a team of writers to help me cover business-related sessions, as part of the launch for my newest book (official release date: March 16). Their blog posts are available over at the companion website for the book.”

8 Tips to Get Great Amazon Book Reviews by Lisa Tener: “One strategy that can help catapult your book to page one on Amazon results are your Amazon book reviews. Of course, your book needs to be categorized well on Amazon (with the right keywords and categories). It needs to be well-written, too! But after these “givens” reviews rock.”

Man Booker Prize

Man Booker Prize International Longlist: Books Translated From 10 Languages by Porter Anderson

Quote of the Week

Drama is life with the dull bits cut out. Alfred Hitchcock

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – February 16, 2018

Indie Author Weekly Update

This week’s Indie Author Update includes posts that I really like. Yeah, I suppose I shouldn’t use the word really but how else to describe these posts other than to use the word love, which just wouldn’t work in this context.

So please read Jane Friedan’s post on book reviews because this is a question every author asks me. Dave Chesson’s post on Amazon categories is brilliant as usual. And if you want your book to be a BookBub featured deal, you absolutely must read the first post listed below. All the posts below are must-reads.

And have a great weekend, too!

How to Boost Your Chances of Getting a BookBub Featured Deal from BookBub: “In the past, we’ve posted tips and busted myths about getting accepted for a BookBub Featured Deal, and we’ve even listed the top reasons a book is rejected! Since we still get questions on how to bolster one’s chances of getting selected for a Featured Deal, we decided to put together a visual “cheat sheet.” We hope this helps you better understand what our editors are looking for when reviewing submissions, whether you’ve submitted deals before and are looking for a refresher or you’re a new partner in need of a first-time overview.”

Secret Method to Choosing Amazon Book Categories in KDP from Dave Chesson: “The Amazon book categories you choose will have a direct effect on whether or not you become an Amazon Best Seller. Choose the wrong one, and no matter how many books you sell, you won’t become an Amazon bestseller. In truth, there is a lot more to choosing Amazon book categories in KDP, like secret categories that Amazon doesn’t tell you about when publishing, and the simple fact that you can actually be listed for 7 categories legitimately.”

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed from Buffer: “The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the recent ‘meaningful interactions’ update, in which Facebook said it would be prioritizing posts that create meaningful conversations, especially those from family and friends.”

Five Marketing Tools for Authors Who Hate Marketing from Writer Unboxed: “Disclaimer: Hating marketing is not required to use these tools. In fact, if you enjoy marketing, you’ll have a blast using them. I’m active in several online writing communities, and one of the most frequent things I read about is how much authors hate marketing. It’s usually accompanied by talk about art and creativity, and once in a while someone tosses this suggestion across the virtual meeting room: all you have to do is write a great story and they will come.”

How to Market a Kindle Book: 10 Easy Marketing Strategies for New Authors from Sabrina Ricci: “Writing your book was hard enough, now you have to market it? Oh man… Never fear, here are 10 easy strategies to sell more copies of your book.”

The Essential First Step for New Authors: Book Reviews, Not Sales from Jane Friedman: “You know how good your work is. You created it. You lived with it through the phases of publication gestation: idea, brainstorming, outline, research, writing, and rewriting. You have improved, enhanced, and polished your work to a degree you didn’t think possible. You believe it’s perfect.”

Quote of the Week

Mary Mackey

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a contributing writer at TheBookDesigner.com and has written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

Get Your Visuals Seen!

Get your visuals on Pinterest. But first learn how to use Pinterest. Pick up a copy of my book, Pinterest Just for Writers!

 

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Indie Author Weekly Update – January 5, 2018

Indie Author Weekly Update

I hope you enjoy this week’s Indie Author Update. You’ll find book marketing and publishing predictions, help with being Google friendly, and information on Amazon keyword search.

Guest Post: 10 Tips on How to Be Google Friendly in 2018  from Sabrina Ricci and by Chris Hickman: ” Webmasters who want to rank high in Google’s engine need to ensure that their sites conform to Google’s standards. Google wants its highest-ranked sites for any keyword to have a high level of quality. By controlling for quality, users can have a good experience with their searches and retain their good impression of Google.”

2018 Book Publishing Predictions – Are Indie Authors Losing their Independence? by Mark Coker: “Welcome to my annual publishing predictions post where I prognosticate about the future and share my views on the state of the indie nation. Each year around this time I polish off my imaginary crystal ball and ask it what the heck is going to happen next.”

The Fast Book Marketing Start In 2018 from the Book Marketing Buzz Club: “The New Year is upon us.  Enthusiasm is in the air.  Everyone feels a bit of optimism when they think about writing a book or promoting one in 2018.  Everything feels possible, seems hopeful, and looks good.  We are on our annual kick to see the bright potential in our lives, the world, and our writing careers. But that feeling can only be sustained and validated with hard work.”

Optimizing Your Books for Amazon Keyword Search from Jane Friedman by Penny Sansevieri: “Even though many experts talk about Amazon keywords, categories, and pricing, few experts mention this important fact: Amazon is more a search engine than a store. In fact, Amazon is the ‘Google’ of online buying.”

Quote of the Week

Richard Price

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

Join Sharon Hamilton and I on January 11

Sharon HamiltonSharon Hamilton started writing several years ago on a rainy day. It’s wasn’t long before she was publishing, writing more books, blogging, and achieving success as an indie author. We’ll follow the trajectory of her career and the factors that contributed to her success in this webinar. Join us on January 11 at 11 am PST / 2 pm EST.

 

 

 

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Indie Author Weekly Update – December 22, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update contains a potpourri of topics and bloggers. Publicity, Twitter threads, and book marketing strategies are just some of the topics covered. Enjoy them all!

Don’t Get Rolled by Bad Publicity from Writer Unboxed and by Porter Anderson: “If the answer from your potential or existing publicist/PR person/press agent is no (“office secret,” “tricks of the trade,” “private information”), run away. They can withhold those journalist’s contact info from you. In fact, I’d prefer they did, for the sake of my inbox. But they need to tell you who’s getting the paper goods and why.”

On email optins: They are the lifeblood of your business as an author. From Shawn Manaher and Book Marketing Tools: “Welcome to the 142nd episode of The Author HangoutIn this episode, Shawn Manager explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.”

Twitter officially launches ‘threads,’ a new feature for easily posting tweetstorms from Tech Crunch: “Twitter today is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, those series of connected tweets that have grown to become a popular workaround for getting past Twitter’s character count limitation in order to share longer thoughts. The company confirmed last month it was testing the feature – which it’s now calling “threads” – across its iOS and Android apps.”

18 Rock Solid Book Marketing Strategies for 2018 from Penny Sansevieri: “We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can!”

How to Use Facebook’s New Snooze Feature from Lifehacker: “This week Facebook rolled out a new Snooze feature that allows you to essentially temporarily mute people or pages in your feed.”

A Look Back at 2017 Publishing Headlines: 5 Issues Raised for Authors by Jane Friedman: “At the end of November 2017, Barnes & Noble released their latest earnings report. The news was entirely predictable: the store’s losses grew, driven by a 6.3 percent decline in comparable store sales against last year. (Absence of a new Harry Potter book makes up half of that decline.) The declines have been going on for six or seven quarters now, with more declines expected. Still, B&N has been meeting its profit goals as a result of cost cutting.”

Bonus Items

Award and Content Ratings by the Alliance of Independent Authors: “ALLi is willing to work with any service that wants to improve its offerings and bring them in line with current best practice for authors services. Contact the Watchdog Desk at any time if you would like to inform us about a contest or award, or discuss a rating. Please use the form on this page.”

Writer Emergency Pack: “Writer Emergency Pack is your portable tool for story resuscitation (or simply creativity rejuvenation). Each pack contains 26 illustrated idea cards, 25 detail cards with helpful suggestions and specific tips, and instructions for individuals and class use, plus a bonus story game.”

Quote of the Week

Burnays quote

 


Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

 

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Indie Author Weekly Update – November 24, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topics from Facebook ads to self-publishing to how to build a media kit. I hope you enjoy all of these posts.

Make Your Own Self-Publisher’s Survival Kit by Joel Friedlander: “Raging wildfires. 500-year hurricanes. Earthquakes triggering mudslides. Sea-level rise. It’s enough to make you want to bury your head under the covers. Both the occurrence of these disasters and the detailed and extensive reporting on them have fueled a growing interest in preparing for the worst. Ads for survival kits, water purification systems, underground vaults, and home protection schemes pop up regularly.”

Boosted Posts vs. Facebook Ads – When to Use Each Type – Andrea Vahl by Andrea Vahl: “Are you using Boosted posts on Facebook?  Wondering when you should boost a post and when you should create a Facebook ad using the Facebook Ads manager? In this post, I’ll talk about some of the pros and cons for Boosting Facebook posts and how to know you are boosting the RIGHT posts as well as when you should use the Facebook Ads manager to create your ad.”

Currently reading: How to Build a Rocking Author Media Kit: a 7-Step Template from Reedsy: “Picture this: you’ve just self-published a book and are gaining some traction in your publicity rounds. Then, out of the blue, a journalist asks you for a headshot, bio, and sell sheet. Don’t panic. By the time you’re done with this post, you’ll be ready to compile an all-purpose key to book publicity: your author media kit. A good media kit is one of the most straightforward ways to win over the press and everyone else who matters during your publicity rounds: book reviewers, bloggers, and indie bookstores.”

The Angsty Relationship Between Writing and Sales from Jane Friedman: “I have an uneasy relationship with sales, partially because I really do wish I could just do this work for free—or barter. I’m always up for a barter especially if it involves angora rabbits. But I also have an uneasy relationship with sales because I came to writing through academic means, and academics still live, oddly, with an idea of meritocracy as the way people get recognition for what they do.”

Using Book Promotions Sites to Launch Your Book from Dave Chesson: “In today’s episode, we learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large number of readers.  They can be a powerful tool for book launches, as well as a steady drip of sales over time.”

Top 10 Ways Your Website Leaves Readers, and Leads, in the Dust by Joan Stewart: “Regardless of how long you’ve been writing or publishing books, I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. These missteps are so prevalent that I now do a quick review of every website when authors hire me for consulting – even if they don’t ask for my opinion. What good are my book marketing recommendations if the website falls short of the minimum standards a journalist or visitor will expect?”

Quote of the Week

Tolstoy

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – November 17, 2017

Indie Author Weekly Update

This edition of the Indie Author Weekly Update is chockfull of helpful tips. From Facebook ads to author websites to cross-promotion, you’ll find information to help you sell more books.

Indie Author Updates

Unpublished Writers and Websites: Should You Have One and What Should It Say? by Jane Friedman: “If you plan to pursue writing as a professional, long-term career, I recommend starting and maintaining an author website even if you’re unpublished. Your website serves as an online home and hub for everything that you do, whether in real life or in the digital realm. You fully own and control it, tell your own story, and connect directly with the media, readers or influencers. It’s hard to overstate its importance over the long term. Consider it the cost of doing business in the digital era, a necessary business card and networking tool.”

Use Your Author Website To Make Readers Care About You As A Writer  from Web Design Relief: “As a writer, your job is to create a narrative that hooks the reader, raises curiosity, elicits empathy, and leaves the reader satisfied. But have you ever considered how these fundamentals of storytelling can be harnessed to improve your author website?”

Email Marketing: The Complete Beginner’s Guide from Blogging Wizard: “If you’re a small business owner doing business online, the thought of not making any conversions can make you lose sleep at night. You work hard at creating your website – or the online version of your brick and mortar business – with a distinct brand and logo. You even heard that blogging can generate up to 67% more leads, so you start your own company blog.”

Pronoun Is Dead: The Ebook Retail Universe Redux from TheBoodDesigner.com and by David Kudler: “I’m bummed. On November 6, Macmillan’s Pronoun, the distributor that I had begun to rely on more and more over the past year, announced that it was shutting down its operations. No new books can be uploaded; Pronoun will remove all existing books from distribution on January 15, 2018.”

The 4 Best Types of Facebook Ads for Authors by Andrea Vahl: “Are you an author who wants to promote your book with Facebook Ads?  It can be overwhelming to know what is going to be most effective.  In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. The first thing to clear up is that there are different types of authors and different goals for your book.  And once you are clear on the next step a reader should take with you, your marketing strategy becomes clearer.”

14 Ways Authors Can Cross-Promote Each Other’s Books from BookBub: “Many authors cross-promote each other’s books to gain visibility with a relevant new audience of readers. It’s a mutually beneficial way to inexpensively boost book sales and word-of-mouth buzz — and to make new friends and build relationships in the publishing community!”

Awards News

Jesmyn Ward Wins Second National Book Award in Fiction from Publishing Perspectives: “Jesmyn Ward led Wednesday evening’s (November 15) National Book Award honors, for her Sing, Unburied, Sing, becoming a two-time winner of the prize.” Her earlier award came in 2011 for Salvage the Bones (Bloomsbury USA).

Fiction Writing Contests

Fiction Writing Contests Worth Your Time (Winter 2017 Edition) from Writer Unboxed: “Much like editors are looking for reasons to reject work, I want to focus on opportunities worth my time. Thus, my list of writing contests below includes reasons to submit to that particular writing contest. May you find a promising opportunity among this list and spend less time searching for where to send your exceptional work.”

Quote of the Week

Ernest Hemingway

New to blogging? Check out Blogging Just for Writers 

Blogging Just for Writers by Frances Caballo

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update October 13, 2017

indie authorsThis week’s Indie Author Weekly Update is about content, whether its podcasting, blogging, or publishing, it’s all content.

I chose this week’s photo due to the sky I lived under this week. I live in the Tubbs Fire area, more specifically Sonoma County. It’s been a surreal week for me because the conflagration is near me yet I am spared by it. Please pray for my neighbors.


Indie Author Update

10 Reasons Podcast Guesting is the #1 Killer Content Marketing Tactic of All via Duct Tape Marketing: “This is a bold statement, but hear me out. I have been earning a living from search engine optimization for over 12 years and I’ve tried every tactic at one time or another. Ever since Google started dropping algorithmic bombs around 2011 (think Panda, Penguin, and so on), SEO industry behavior has changed. Most SEO services have moved back onshore and “real” SEO is now an integrated part of holistic marketing.”

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