Indie Author Weekly Update – September 29, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts from Adam Connell, Joanna Penn,  Ali Luke, Buffer, and Writers in the Storm. I hope you enjoy the selections.

Well, we are firmly into fall, my favorite season. How does your writing change with the seasons? I’d love to know!


Indie Author Updates

How To Launch Your Own Facebook Group And Get Loyal Fans  from Adam Connell: “Facebook groups are powerful. They’re a perfect place to start real conversations about things that matter to you. And because your audience members are already on Facebook (Facebook addiction is a real thing, people), they are far more likely to engage with you and your brand in Facebook groups than they are on your blog. With Facebook Live, you can now do live training right inside of your group.”

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Have You Seen These Social Media Changes? Part II

social media changesLast week I wrote about several social media changes, namely to Facebook and Twitter. Today I continue the discussion.

Let’s start the discussion with Twitter Moments.

Changes to Twitter 

Initially a feature for news organizations, Twitter Moments are now available for everyone to use.

This is how to get started:

Go to your Moments tab, located between Home and Notifications on the taskbar. (Look for the lightning symbol.) Give your Moment a title by clicking Title your Moment. Then add a description, and upload an image to set the cover. Then, select some tweets you’ve sent, liked, or retweeted. Once you’ve completed your moment, click Publish in the top left-hand corner. (Note: Be sure to crop your photos right on Twitter for mobile navigation.)

Twitter

I created a simple moment that includes a tweet about book patches, the Hay Festival in Segovia, Spain, news about the Pulitzer Prize winning The Underground Railroad (read it and loved it!), and two more tweets.

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Indie Author Weekly Update – April 21, 2017

Indie Author News

This week’s Indie Author Weekly Update focuses on social media news including what’s new with Instagram and how best to use Pinterest.


Indie Author Updates

Instagram Just Revamped Instagram Direct, Which Now Has 375 Million Monthly Users from AdWeek: “Instagram revamped its Instagram Direct messaging feature—which now includes disappearing photos and videos, along with texts and reshares—and the Facebook-owned photo- and video-sharing network announced that Instagram Direct now has 375 million monthly active users, up from 300 million last November.”

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10 Quick Tips About Social Media

10 Quick Tips About Social MediaIf you’re just starting out on social media, it may seem overwhelming. Even if you’ve been using it for a while, the prospect of staying up to date on numerous social media platforms may seem like a full-time job.

Don’t get disheartened.

There definitely are learning curves to social media. That’s a given. But social media needn’t be overwhelming.

Take it from someone who works in social media every day.

As the joke goes, How do you eat an elephant? One bite at a time. Take the same approach to the social media networks you want to learn and keep up with.

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Authors- Want to Reach Millennials & YA Readers? Check out These Facts Plus 10 Tips

Authors- Want to Reach Millennials? Check out These Facts Plus 10 Tips by FrancesAre you using Instagram?

I usually advise writers that if they’re trying to reach Millennials or the young adult market, Instagram is a must because that’s where these demographics primarily hang out.

Now I have information that furthers my belief in my opinion.

The website Red published an infographic last year. (Yes, I know, it’s not up-to-date data, yet it’s still mind-blowing. Besides, data is often a year old when it’s reported.)

Okay, here we go:

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Have you seen these? Guest Posts from TheBookDesigner.com

There’s no place I’d rather be than the beach, especially the beaches on the Monterey Peninsula where I was born and raised. While I’m away, please visit these posts I’ve written for Joel Friedlander’s blog at TheBookDesigner.com. I’ve been writing for Joel’s blog since November 2013. (Wow! Time does fly.) Below you’ll find pots that date back to December 2014.


Reader Audiences and Analytics: What Do They Really Reveal?

When I ask authors whether they know who their audience is, I’m surprised when some of them reply, “everyone should read my book” or “everyone will like my book.” Well, not exactly. If you write grammar manuals or cookbooks, you may be under the false impression that everyone needs your book. But everyone won’t buy it or even think that a grammar reference, dystopian novel, or low-fat cookbook would be worth its purchase price.

Do You Write for Young Adults or Millenials? Then Try Snapchat

Social media aficionados like to jump on the newest, shiniest objects on the internet and today there are few sites attracting more buzz than Snapchat. The Verge reported in April 2016 that Snapchat has 100 million daily users who spend on average 25 to 30 minutes using the app. An estimated 60% of them use the app to create images and videos. Major brands that market to young adults and millennials are using this app to promote their wares. Buzzfeed, MTV, and Tastemade offer stories on Snapchat—and so do CNN and The Wall Street Journal.

How Young Adult Authors Can Use Tumblr to Reach Their Readers

Have you thought about using Tumblr lately? I may know what you’re thinking right now. These days when everyone is talking about Facebook Live, Snapchat, and Instagram, why would I even mention Tumblr? Isn’t Tumblr sort of, well, passé? Au contraire.

Instagram Primer for Indie Authors

There are conflicting reports as to what social media network is the fastest growing. The data seems to change from month to month, or at least, it did in 2015. That year, Adweek, TechCrunch, and Global Web Index each reported different statistics. It was also in 2015 that Pew Research Center reported that Instagram was the fourth most used social media network, behind Facebook, LinkedIn, and Pinterest.

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What to Post on Social Media Plus 38 Examples

What to Post on Social Media Plus 38 Examples by Frances Caballo

Ten years ago, you wrote a book and you never expected to find out anything about the author. Now with social media, everyone wants that connection. I think our readers want to be invited into our lives and brought on the journey and be part of this whole process. ~~ Jane Green

Not Sure What to Post? Try These Ideas

Authors often ask me, “What should I post on social media?”

The answer is simple: Great content that your readers will enjoy. Social media and book marketing aren’t about you. Yes, you have books to sell and a blog you want your readers to visit. But in the end, everything you do is about the reader.

As such, the content you post will be driven by what motivates, moves, and meets the needs of your readers.

In other words, the content you post will need to be:

  • Informative
  • Interesting
  • And when images and videos are used, captivating
  • And at times, your content can be entertaining

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Awesome Social Media Updates Authors Need to Know

Social Media Updates for Authors by Frances Caballo

Social media is always evolving, and that’s why I like it. If you don’t keep up with the latest innovations, you’ll get mired in old ways that worked six months ago but have since bit the proverbial dust.

Snapchat

Perhaps you’re like some people I’ve met you believed that Snapchat was an app that would never apply to your marketing efforts. Well, that’s how social media is.

This little app easily found users among teens and soon big brands figured out how to use to reach their buying demographic.

Now even authors who write Young Adult novels and stories have even more reason to give it a second look.


Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


 

Snapchat, the app with a logo consisting of a ghostly icon on a blindingly yellow background, now has an app for authors.

That app is Hooked, and it allows Snapchat users to read stories on smartphones for free.

[clickToTweet tweet=”Hooked allows Snapchat users to read stories on smartphones for free” quote=”Hooked allows Snapchat users to read stories on smartphones for free “]

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Friday Roundup: Survey Results and Social Media Tips for Authors

1-30-15The results from the Podcast Survey are back and I sincerely thank everyone who participated.

In the end, I decided to give away more than just 10 books; I actually gave 15 eBooks to the first cluster of people who responded. To those of you who took the survey, I extend another huge thank you.

Now let’s review the responses.

The majority of you use Twitter (100%!), Facebook (93.75%), Google+ (75%), and Pinterest (68.75%). Forty-three percent use Instagram.

Screen Shot 2015-01-20 at 12.13.55 PM

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6 Applications to Help Your SEO

Social Media Just For Writers 185 KBOver the past several weeks, I’ve shared numerous social media applications with you. Some are used for curating, others for scheduling, and still others for analyzing your return on investment (ROI). 

Despite the long lists of applications I’ve covered, there are other applications (There will always be more applications!) that I haven’t written about and deserve attention. Why? Because these applications can boost your SEO and improved SEO translates into more recognition for yourself and your books and more sales.  

6 Applications to Improve Your SEO

 

Are you wanting more recognition for your books? Are you wondering how to improve your website’s SEO? These six applications will help you rise to the top on Google. 

SlideShareSlideShare

Good old SlideShare has been around for quite some time. I started using it a few years ago and within the last six months have really grown to appreciate this tool. If you’ve ever prepared a PowerPoint presentation, or if you plan to create one soon, you must use this application. Post your PowerPoint first on SlideShare, and then receive the html code you need to add it to your website. Of course, you can always post the link to your slides on any social media network.

It’s amazing how much further your message will spread with SlideShare. 

YouTubeYouTube’s Audience Retention Report

What’s the cure to information overload? Short videos, of course! But you don’t want to just pump out videos; you want to make sure that you’re producing entertaining videos that people will love and that are effective in reaching your target market. You also want to ascertain that you don’t lose the audience you’ve worked so hard to attract. This is where the YouTube’s Audience Retention Report comes in. It will report on two types of retention: 

  1. Absolute audience retention will let you know how many people stay with the video throughout its length and how many off after the first 15 seconds, when most people tend to stop watching. By knowing the exact moment when people leave your video, you’ll learn how to build better videos.
  2. Relative audience retention indicates the video’s ability to retainer viewers during playback in comparison to videos of similar length. 

Videos go a long way in enhancing a website’s SEO. 

AgoraPulse

This application will provide real-time statistics that measure the performance of your Facebook page. You can also compare your page to other author pages – a great feature. There is a free version and a paid version for $29/month. Like-a-lytics and SproutSocial will also analyze your page but they won’t provide comparisons. These applications help to improve your SEO by showing you if your efforts are working or if you need to adjust your messaging. 

ReachliReachli

Formerly Pinerly, this application works like any other social media scheduling app. Instead of bombarding your followers with your pins all at one time, you can schedule your pins similar to the manner in which you schedule your tweets. This tool will also provide data on click-through rates and repins. Pinterest is excellent at driving traffic to your website so always be sure to pin your own images. 

 

InstagramInstagram

Now owned by Facebook, Instagram is a great way to share photos with your friends, readers, and colleagues. Social media is increasingly becoming a visual environment and Instagram is the perfect social media tool for our world today. For example, you can snap pictures of the city where your novel is based. Or you can capture a scene that reflects your novel. It’s fun to share your ideas visually with your friends and readers. 

Pocket

Similar to Evernote and Dropbox, Pocket (formerly Read it Later) allows you to find content, save it to the application, organize topics, and then read the posts you saved from any device including your PC, iPhone, iPad or other devices. In addition, Pocket offers a social media sharing control center. That’s cool! And having great information that it categorized will help you to better store information for sharing on social media platforms. Don’t forget to add your own blog posts to your cache. 

What new application did you discover this past week?

 

Also read:

8 Social Media Tips Just for Writers

Grow Your Twitter Tribe – and Find New Readers – with Hashtags

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.