This is indeed a hefty Indie Author Weekly Update. It has more posts than any roundup I’ve prepared for you before.
Instagram is the darling of the social media world so I always like to find a great post for that network. Be sure to read the two posts on email marketing. Email marketing is a critical component of your author platform.
The remainder posts are also excellent, especially the one on search engine optimization and Jane Friedman’s blog post on writers conferences.
Check out all of them and enjoy!
Indie Author Instagram Marketing
11 Ways to Increase Instagram Engagement in 2020 from Later: Everyone on Instagram — or nearly everyone — wants to improve engagement. This post has recommendations that make sense. For example, add an element of fun into your feed, write longer captions, and share images your readers will love. Read the post because there are eleven tips total.
Email Marketing
7 Expert Tricks To Improve Your Author Newsletter by David Gaughran: Once again, David Gaughran doesn’t disappoint. If you are struggling with your author newsletter, this is the blog post to read. Take his advice, too.
Treeline Readies Targeted E-Marketing Product for Indies from Publishers Weekly: Treelines Edelweiss360 will give indie authors an “easier way to send customized emails in lieu MailChimp or Constant Contact.” This is an interesting development. Be sure to read the blog post.
SEO for the Indie Author
SEO for Authors: Google Search Algorithm Changes by Orna Ross: Google is always changing its algorithm. Why? Because there are search engine optimization specialists in the world who always try to game the system. I like the new change to Google’s algorithm. Read this post to better understand how the Google’s changes will affect your website.
Indie Author Book Marketing Tips
How Partnerships Can Help Boost Your Pre-Orders: Q&A with Nina R. Sadowsky: Read about this innovative approach to increase the sales of your pre-orders.
A+ for Indie College Romance by BookLife: After 42 traditionally published novels with companies like Harlequin and NAL, author Elle Kennedy has found new success with her self-published romance series.
Copyright Issues
Empowering Authors Around Copyright with Joanna Penn and Rebecca Giblin: This post covers the critical issue of copyright and licensing. It’s an excellent podcast/blog post.
Writers Conferences
Jane’s Guide to Getting the Most Out of a Writers Conference by Jane Friedman: This is the best advice I’ve ever read about writers conferences. Be sure to read this post and save it for future reference.
Of Note
What is causing the uptick in independent bookstores? by Mike Shatzkin: There is reason to celebrate this news about independent bookstores. One is that the indies are most likely to accept books from indie authors. Plus, they are wonderful places for convening with indie authors as well as New York Times bestselling authors.
Quote of the Week
Brand new Instagram ebook for authors. Learn how to set up your account, and create hashtags and Instagram stories.
Frances Caballo is an author and social media consultant. Her focus is on helping authors surmount the barriers that keep them from flourishing online and building their platform. She also provides content writing and email marketing services. Learn more about her.
