The Only 10 Social Media Applications You’ll Ever Need

The Only 10 Applications You'll Ever Need by Frances Caballo

When I write my books, I list a lot of applications. How many? Avoid Social Media Time Suck must contain about 100.

Some readers like the variety but others want me stop being impartial and identify those that I would highly recommend.

It’s a fair criticism.

So today, I’m going to do just that. I’m not going to criticize applications because what might be a good app for one person might not fit another at all. But I will tell you which social media apps I think are worth using. Here we go.

Social Media Scheduling


As some of you know, this is my social media scheduling application of choice. I’ve used it about five years, and I’m dedicated to this app. Here’s why: I get to schedule recurring tweets.

[clickToTweet tweet=”My scheduling app of choice? SocialOomph – Here’s why @CaballoFrances” quote=”My scheduling app of choice? SocialOomph – Here’s why “]

Buffer and Hootsuite are more popular, and excellent alternatives, but SocialOomph has features that the other two apps don’t have — ones that save me time and make me more efficient in my work.

For example, I can easily create recurring tweets. Let’s say I want to tweet about a new blog post. The first day I might want to tweet it three times, and then I may want to schedule it once a week and then once every four to eight weeks for a few months.

SocialOomph makes it easy to accomplish that.

  1. Write your tweets.
  2. Select which social media network you want to send them to. (You can also use this feature for LinkedIn.)
  3. Decide which date and time you want your tweet to start publishing.
  4. Select the frequency schedule (every 8 hours, every week, every five weeks, once a year, and nearly every combination in between)
  5. Indicate the number of times you want your tweet to repeat.

Here is a screenshot of all of the recurring frequencies you can set:

Screen Shot 2016-08-15 at 2.44.57 PM

To set up your recurring tweets, precede your first tweet with a bracket and end your last tweet with a bracket. Also, you must place a bar – | – between each tweet. On a Mac, press shift + backward slash to produce the straight line.

This is what your recurring tweets will look like:

{Don’t Smoosh that Spider! How Insects and #Compassion are Connected #parents | Millions of Insects Exist in the World #parents #kids| Don’t Let All Insects Bug You – Teaching #Empathy to Kids #parents | Teach Kids Compassion for Insect Life #parents | What are your tips for teaching children about #compassion? #parents}

SocialOomph also offers the following features:

  1. It will track your keywords and send you an email twice a day so that you can thank, retweet or reply to your followers from your inbox.
  2. The analytics include click-through rates, a valuable feature.
  3. The app will purge your direct message box of spam-filled tweets.
  4. You can arrange for SocialOomph to find followers for you.

Here is the downside to SocialOomph: you can use it for LinkedIn and Twitter but to set it up for Facebook, you’ll need to get help from your webmaster or another techie. However, it’s always best to post to Facebook either live or by using the native scheduling feature on your Facebook page. Using an application to schedule your Facebook posts will invariably lower your reach and engagement.

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