Indie Author Weekly Update – October 5, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update focuses on book marketing. Be sure to read the Forbes article and Debbie Emmitt’s post on SEO for writers.

Well, the weather has definitely changed here in Northern California where I live. The temperature has dropped and rain has visited us several times. But I love autumn so for me these are all welcome changes.

Speaking of changes, if your book marketing strategies aren’t working, I hope you’ll read all the posts below. They are terrific and will help you implement the adjustments that you need to bring your more sales as an indie author.

$400M Fiction Giant Wattpad Wants To Be Your Literary Agent by Hayley Cuccinello of Forbes: “It took a less than an hour in 2013 for Anna Todd to change her life. The Army wife and part-time babysitter had spent a lot of time reading fan fiction, stories by amateur writers about existing fictional universes and real-life celebrities. So her erotic tale about Tessa and Hardin—a wholesome college freshman and a tattooed bad boy who is a thinly veiled stand-in for singer Harry Styles—came together quickly when she sat down to type the first chapter of After on her phone. Todd posted it to Wattpad, one of the world’s largest destinations for online reading and writing.”

How To Find and Fix Your Book Sales Problem With Dave Chesson and from Joanna Penn: “Dave writes books under multiple pen names and is best known in the Indie author community for creating KDP Rocket and also for his useful blog and podcast at kindlepreneur.com. And today we’re actually going to talk about a number of things that I’m quite excited about, search engine optimization, and also how to find and fix your book sales problems. So a really exciting show today.”

The Four Bios Every Author Needs by Nate Hoffelder: “If you Google author bios you will find a million different articles, each with their own recommendation. Be short and too the point. Use the third person. Simply say who you are, and give your publishing credit. Be formulaic. A lot of this advice is good, but I also think it is incomplete.”

How to Sign Up for eBook Gift Cards Through Dropcards from Indies Unlimited: “Recently I heard about this new (to me) thing: putting eBooks on a gift card to give away or sell at events. I have often thought that having eBooks to sell for a lower price than paperbacks would be a nice alternative for potential readers who balk at a typical paperback price. Coughing up $2 or $4 is infinitely more appealing to some folks than coughing up $10 or $12. It sounded like a pretty cool idea, so I did a little digging.”

20 Podcasts for Authors on Writing, Publishing, and Book Marketing from BookBub Partners: “Wish you could get a free education in writing and publishing? Publishing-related podcasts can provide just that, and the number available has exploded within the past couple of years. Many aim to provide writers with craft tips, career inspiration, productivity hacks, book marketing advice, the latest publishing news, or inside scoops from industry pros.”

Improve Your Author Website With Search Engine Optimization with Debbie Emmitt and from Joanna Penn: “In the last 10 years, I’ve used the principles of content marketing and search engine optimization (SEO) to build my multi-six-figure creative business off the back of this website. In today’s article, Debbie Emmitt delves into some tips for how you can use SEO on your author website.”

Quote of the Week

“Autumn is a second spring when every leaf is a flower.” —Albert Camus-

 

Get your copy of Social Media Just for Writers and learn all of my best tips.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – August 10, 2018

Indie Author Weekly Update

In today’s Indie Author Weekly Update you can learn how to prevent your reviews from disappearing from Amazon (after working so hard to get them) and learn how to add a video to your Amazon sales page. Instagram is all the rage, especially IGTV, so be sure to check out the post by Neda Dallal.

Audiobook sales soar as some authors forsake print from the Passive Voice: “When Sarah Hall wrote her most recent short story, Sudden Traveller, she read each sentence aloud. It’s not the usual writing practice of the twice-Booker-nominated writer, who finds performing her work “intensely awkward”. This time she felt she should, because instead of being published in print, this story of a bereaved mother was heading to the recording studios of Audible, the audiobook publisher and retailer owned by Amazon. Niggling at the back of Hall’s thoughts was the awareness that she was writing for the voice, not the page.”

Media Publicity for Novelists Using Nonfiction Topics by Chris Well: “This month, I’m speaking directly to you authors who write fiction. Because YES, you too are eligible to harness the amazing power of PR to promote your novel. The key, which is true for ANY author, is that you almost never focus on your book. You need to focus on your expertise. And I don’t mean “writing.” Any author can talk about that. Why should I pick you as my guest when literally any author will do? I’m referring to your expertise that is unique. The inspiration for your novel may be the result of all kinds of real-world stuff.”

How to Prevent Amazon From Deleting Your Reviews by guest from Rachel Thompson’s blog by Iola Goulton: ” Readers also want reviews. Reviews provide social proof, a perceived indication of quality. At least, that’s what reviews are supposed to provide. Amazon is fighting a neverending battle against the rising tide of fake reviews, and are forever refining their algorithms to identify and weed out fake reviews and dishonest reviewers. Their regular review purges are usually followed by some change to their Reviewing Guidelines to prevent that loophole from being exploited in future.”

Adding a Video to Your Book’s Amazon Sales Page from Indies Unlimited: “While perusing Facebook, I noticed a post in the Indies Unlimited Fans Group that piqued my interest — the new “add your video” option for your book’s Amazon sales page. I state upfront that technology and I do not always have an easy relationship, but this looked so promising that I thought se note that not everyone is seeing this option on their books’ pages yet. If you have the capability, this is what it will look like.”

Top 5 Mistakes Indie Authors Make from Joanna Penn and with Ricardo Fayet: “Learn from the most common mistakes that indie authors make and save yourself time, money and heartache in today’s show with Ricardo Fayet from Reedsy.”

News for Authors: Making Videos Social with IGTV by Neda Dallal: “Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.”

How to Get Your Email Subscribers to Leave Quality Reviews—Legitimately by Dave Chesson: “One of the most difficult parts of book marketing (if not the most difficult) is getting reviews for your book, particularly quality reviews that exceed one sentence. Why is this?Because each potential reviewer is a busy person with a lot on their plate, so their time is valuable.”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s written several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Roundup – August 19, 2016

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I spent last week in Monterey and normally I have a lovely time in this coastal community where I was born but the smoke-filled air was a constant reminder of the dangers of the Soberanes Fire in Big Sur and Carmel Valley. There are numerous fires in California right now and we’re constantly reminded of the danger as dry, brown hills cover the state and surround my community. I can only hope that the fire crews remain safe, no more lives are lost, and that the winter brings plenty of rain. I hope you’re having a safe summer. Oh yeah; I hope you enjoy this week’s Indie Author Weekly Roundup too!


Working With Cover and Interior Designers from Joel Friedlander and by Jennie Nash: “Almost every publishing professional advising self-publishers says the same thing: focus on editing and cover design. Those are the two most important elements of your book, the ones that will make the biggest difference in how your book is re-ceived and how it will sell. We’ve already discussed how working with a good editor can help make or break your book, so now let’s take a look at the importance of good design, both inside and out.”

[Read more…]

Listen, Subscribe & Review Social Media for Authors Podcast

2-6-15 Indie Author Marketing Strategies

Plus 5 Book Marketing Tips

You’ve been awesome so far. Within the first four days of asking for reviews I received five — the number I needed to get into directories.

As wonderful as that is, to get the visibility I need for this podcast I need additional subscribers and reviews.

So anyone who subscribes, reviews and send me a screenshot of their review will still receive a free eBook of your choice — as long as it’s one that I’ve written.

Marketing the podcast has been thrilling and exhausting. It’s like launching a book.

I’ve learned a few lessons that I think can be applied to your book marketing techniques and I want to share them with you.

How to Market Your Podcast (or Books)

  1. Design your image right away. For me that meant the very first task was to create the Social Media for Authors Podcast logo. For you, as soon as you’ve firmed up your book title, have a cover designed (and let your readers vote on various versions) and start referring to your new book. Discuss challenges, obstacles, and successes.
  2. Podcasting is another form of content marketing. So create the best episodes (chapters) that you can.
  3. Ask your audience for advice. In my case, I devised a survey. You can ask for suggestions for venues or names of characters in your next book.
  4. Grow your email list.Click To Tweet. This is so important. Social media helps you cultivate relationships with your readers but email marketing allows you to communicate directly with your readers.
  5. Create a podcast page on your website. You’ll want to create a web page for each of your books. If you look at my Books Page, you’ll see a summary of each book and the option to read more about each book.

Friday Roundup

This week’s roundup focuses on book marketing techniques. I hope you enjoy these posts — I did!

7 Types Of Book Launch Events You Can Use To Gain Best Seller Status For Your Book by Shelley Hitz: If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer! In this video, I describe seven types of book launch events with resources for you to consider:

5 Steps to Building Your Most Successful Marketing Campaign Yet by Indies Unlimited: As an indie author, you cannot succeed without a marketing campaign.

At its core, marketing is nothing more than telling a story. Indies UnlimitedClick To TweetIt’s just applied in a different context. Here are the 5 steps you already use to captivate your readers that you can use to build your most successful campaign yet. If you have a book that’s being published soon, you’ll want to take advantage of all that a book launch can offer!

Blogger Outreach by Adam Connell:*Note: This is a great post that applies nicely to book marketing. Have you ever emailed another blogger and struggled to get a response? Maybe you wanted to pitch a guest post idea or wanted to invite them to take part in an interview. Whatever the reason, the results are usually the same – silence. Imagine if you were able to not just get a response, you were able to get a positive response that enabled you to develop a mutually beneficial relationship with that blogger.

Don’t forget to head over to iTunes to listen, subscribe and Review the Social Media for Authors Podcast.

iTunes

About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web