Indie Author Weekly Update – November 2, 2017

Indie Author Weekly Update

This week’s Indie Author Weekly Update covers a lot of topics and all but one focus on some aspect of selling your books. I hope you enjoy these posts.

Indie Author Updates

Book Reviews for Self-Published Authors: A Primer by Joel Friedlander: “It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie. Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.”

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Indie Author Weekly Update – August 4, 2017

Indie Author Weekly Update

The focus for this week’s Indie Author Weekly Update is on social media networks. You’ll find tips about Facebook Groups, Snapchat and YouTube. I hope you like this week’s selection.


Indie Author Updates

What is Facebook Stories and how does it work? from Pocket Lint: “Facebook could jumpstart its Snapchat clone by letting social media stars and public figures post Stories publicly. When Facebook Stories launched globally in March, you could only share to all your friends or a subset of them. Now if you allow public followers, you can post your Story publicly so anyone can watch.”

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Indie Author Weekly Update December 2, 2016

Indie Author Weekly Updates 12-2-16This week sees a return to the Indie Author Weekly Update with posts from Jane Friedman, HubSpot, Joanna Penn, Ross Simonds, and Writers in the Storm. I hope you enjoy the selections.

Thanksgiving is over and Hanukkah and Christmas are on their way. Regardless of how you celebrate the season, stay warm, make time to cozy up to some great books, and keep writing.


Indie Author Updates

If you only read one post, make sure it’s this one:

Do You Know What You’re Capable Of? –  from Writer Unboxed and by Jane Friedman: “When I first started running more than 20 years ago, I was slow and couldn’t last for more than 5 or 10 minutes without taking walk breaks. I more or less kept at the same pattern (and same trail) day after day, not expecting much of myself. I didn’t feel like a runner, but I had the strange idea I should try anyway.”

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Social Media for Authors Podcast: Twitter Templates, Tips and Hints

Twitter Templates, Tips, Hints by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 21, written and copyrighted by Frances Caballo.


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As usual, this week’s episode includes summaries of four blog posts with awesome suggestions about Twitter and, of course, I have your tip of the week.

Let’s start with your weekly tip.

As I said, this week we’re talking about Twitter – my favorite social media network.

There are so many ways to retweet these days, aren’t there?

What I’m loving about Twitter these days is the option to retweet and add a comment on top of the tweet. How cool is that?

When you hit the retweet button, you can simply share the original tweet or add your own comment on top. Love the choices!

Basically, this is how you do it: hover over a tweet, click the retweet icon, a pop-up will show you the tweet and a comment box, type your comment, click the Tweet button, and that’s it.

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Blogging & Social Media Tips for Writers

8-29-14 blog-400This week’s Roundup includes two posts from Adam Connell of Blogging Wizard because we can all learn a great deal from this talented blogger. Don’t miss the post by Denise Wakeman on how to turn your written content into video. Content is king and video is a super way to deliver it. We have so much to learn from her. There are also great posts from Rachel Thompson — with social media tips for writers — and HubSpot. Enjoy!

How To Turn Your Written Content Into Video Content by The Future of Ink: When it comes to marketing, content is still king. Content drives sales of your products and services, and keeps your customers engaged in your business. However, content is also a hungry beast that must be fed – constantly. In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material. That’s why it’s such a great idea to r epurpose your existing content and give your old material new life.

20 Top Productivity Tools For Bloggers: Increase Your Productivity Immediately by Blogging Wizard: I don’t have time. Have you ever said this to yourself or to someone else? I’m sure most of us have at some point in time, even the best of us. It’s a self-limiting belief which stops us from being more productive. It’s not that we don’t have enough time, it’s that we need to find ways to do more with the time we have. In this post I will show you tools to help you become more productive. Whether you want to stay focused while writing, organize your time better or automate tedious tasks.

8 Blogging “Rules” You Should Probably Ditch by Search Engine WatchAs with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and evaluate whether generally accepted blog best practices still apply to you or not.

The Most Effective Social Media Channel Is… by Rachel Thompson for BookPromotion.com: Easy: the one you like to use the most! Sounds basic and simple, but with all the advice flying around about ‘author platform’ and being everywhere at once (not possible, I’ve tried), what’s an author to do?

How To Make Every Piece Of Blogging Advice More Effective by Blogging Wizard: There’s a fatal flaw in the way we apply advice about blogging. It’s gotten to a point where the lines are blurred. We are applying advice, it’s not working and we’re giving up. Or in some rare cases we apply advice that does more harm than good. But the truth is that it doesn’t have to be that way. There is an approach we can take to help us focus our efforts and make the advice we’re given work for us. In this post I’ll show you how.

How to Get People to Read Your Entire Blog Post by HubSpot: Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame. Let me interrupt this fairy tale with a cold, hard fact. Most of the people that see your article won’t read the whole thing.

Avoid Social Media Time Suck Final by Frances Caballo

Does social media take up too much of your time? This book is filled with time management tips and apps to save you time.

About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Twitter, LinkedIn, Blogging & Marketing for Writers

7-25-2014 social mediaDeciding which social media network will best help you reach your demographic can feel like walking into a cupcake bakery and trying to decide which of the 150 varieties of calorie-packed treats you’d like to try. They all sound good and look great, but which one is right for you? If you find yourself in this quandary, I have good news for you. One, you’re not alone; we can all feel this way at times. Secondly, below is a list of posts that can assist you with your social media marketing. As for the cupcakes, I suggest buying as many as your diet allows – and always purchase the ones with chocolate in the ingredients.

15 Twitter Tips That Get More Retweets, Favourites And Clicks [INFOGRAPHIC] from All Twitter: Did you know that tweets with images generate 150 percent more retweets, 89 percent more favourites and 18 percent more clicks than those without? What if I told you that tweets with hashtags are 55 percent more likely to be retweeted, that links placed 25 percent of the way through a tweet receive the most clicks and that an average tweet will receive half of its total retweets in the first 24 minutes? This visual from Social Marketing Writing features 15 different Twitter statistics you probably don’t know, but should.

How to Create a Social Media Marketing Plan From Scratch from Buffer Blog: When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well. We were thrilled at the thought of reaching the top of the climbing wall; we had no idea how to get there. I’d imagine that a social media marketing plan could feel the same way.

How To Target an Audience (And Avoid Book Launch Flop) from Writer Platform: One of the biggest mistakes writers make as fledgling authorpreneurs is believing that the larger the potential market, the greater the chances that their book (or freelance services) will get noticed.

20 Expert LinkedIn Guides from Business 2 Community: LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network.

Poet Robert Lee Brewer On SEO For Writers from Original Content: I have made several attempts to understand search engine optimization (SEO), and I’ve gotten as far as understanding that I need search engines to find this blog and my website. It’s the keyword research that I found so confusing. I tried going to those on-line tools that are supposed to help you find the best keywords for the text you’re using, but then I would get bogged down on whether or not I should use the most obvious keywords because everyone uses the obvious keywords, and it appeared that I shouldn’t be doing that because that would mean I was competing with lots of other people using the same keywords.

Are You Screwing Up Your Twitter Images? 7 Do’s and Don’ts to Live By from HubSpot: Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream, they’ve been helping marketers get even more results out of the 140-character social network — in fact, an A/B test we ran found that tweets with images get 55% more leads.

You may also like:

Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

Photo credit: Cakehead Loves via photopin cc

How Blogging Can Be A Lot Like Walking the Dog

Frances Caballo - Blogging Just for WritersI was out with my dog Dixie the other morning, and I thought about the similarities between my walks and blogging.

Stay with me for a minute.

Sometimes when I walk my Labrador retriever, I let her stop and sniff as often as she likes. Other times, I’ll let her stop and sniff during the first 15 to 20 minutes of the walk but then set a faster pace, during which I don’t like to stop.

Obviously, sometimes a walk is all about my desire to get in some aerobic exercise. It’s not a fact I’m proud of, but I rationalize it by telling myself that the dog isn’t supposed to be in charge of the walk (or so a dog trainer once told me) and I do need to get my blood pumping.

Then again, it’s my dog’s only chance to get out of the house and the yard.

Let’s get back to blogging.

When you write a blog post, are you writing something that your audience wants or needs to hear? Are you answering your audience’s questions or helping your audience learn something new or interesting? Or, are you simply writing an article that meets your needs, which can be as simple as “getting something out there” because someone said blogging is good for SEO.

In you are still new to blogging I recommend you read this post by HubSpot, which provides an easy formula or template to follow. Even if you’re not new to blogging, you may find their suggestions helpful.

Now let’s talk about your audience.

Frances Caballo - Blogging Just for WritersHow to Write Blog Posts Your Audience Craves

Unlike HubSpot’s template, there isn’t a formula for knowing how to reach your audience with your blog. It takes work, patience, experimentation, and perseverance. However, I can suggest these tips:

  1. One way to find your audience is to read blogs written by authorities in your niche. But don’t just read them; leave comments as well. As you build a relationship with these experts, pitch a guest post to them. The more often you write guest posts, the quicker your subscriptions will grow and the faster you’ll expand your audience.
  2. Use Survey Monkey to ask your readers what they most want to learn from you through your blog.
  3. Then there’s the issue of length. Some say blog posts should be brief; others say they should be at least 1,200 – 1,800 words. Seth Godin, a master blogger, doesn’t abide by any of these rules. What I’ve learned is that there isn’t a correct answer. Write posts that most appeal to your readers in topic and length. You’ll know that you’re reaching your audience by the comments your readers leave and the retweets you receive.
  4. Use visuals. Our brains can process visuals much faster than text and images provide a break in the blocks of text, which is a welcome relief for our eyes.
  5. Think about expanding into podcasts and videos. People love to listen to podcasts while they travel to work.
  6. Each time you write a post ask yourself, “Will this post serve or help my audience?” Think of just one member of your audience and write a post for that person. Imagine what that person tells you he or she needs to learn and write a post as your response.

Consistent blogging isn’t easy. You need to commit to the task, stick to your posting schedule, and stretch the boundaries of your skills. Read posts on the blogosphere, continually further your education, and strive to learn as much as you can about your audience so you can better meet its needs.

New to blogging? Check out my eBook, Blogging Just for Writers.

Further Resources:

3 Essential Tools for Writers: Marketing, Twitter and Blogging

Blogging and Social Media Tips for Writers

About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web

 Photo Credit: Geralt via Pixabay

Free Book Promotions, Testing Book Ideas and Social Media for Writers

6-13-14

This week’s roundup is truly a wild mix of posts. I’ve included an article on the best book promotion sites, on whether lowering book prices is a good idea and another one on how to test market your book idea. In the social media for writers arena, there is a wonderful post from HubSpot on how to optimize your blog and a list of what mistakes you should never make on social media. I hope you enjoy them as much as I did.

Top 10 Free Book Promotion Sites from Angie’s Diary: First and most important is the debate about paid for and free sites. All the websites in my top ten are free to use – but that doesn’t mean paid for sites aren’t worth considering. Some offer a lot for quite a small initial outlay. I’ve considered joining the AuthorMarketing Club, for example, as it’s recommended by Joanna Penn and helps save time by extending your author platform to a wealth of other sites. They advertise ‘Free book marketing resources and tools’ but to really benefit you need to consider their premium service. Another site I’ve looked at is the Independent Author Network, which is very affordable and claims that “over 10,000 readers visit IAN each day to find great books by our talented authors.”

25 Pieces of Advice You Need to Build an Awesome Facebook Page from SteamFeed: During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised.

Who’s Afraid of Very Cheap Books? from Let’s Get Visible: A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true.

15 Blog Optimization Stats from HubSpot: You’ve probably heard many times before that if you want to create and sustain a successful blog, there’s a lot you need to do. You’ve got to create exceptional content. You’ve got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your posts, among a thousand other things.

10 Social Media Mistakes You’re Probably Making from All Twitter: This visual from Daily Genius proposes 10 social media mistakes that you’re probably making.

10 Ways to Test Market Your Nonfiction Book Idea Before You Publish fromThe Book Designer: Writing and publishing a full-length nonfiction manuscript represents a big commitment in time and effort, let alone money. The fear that the book may flop, meaning never sell, stops many aspiring authors in their tracks. But it shouldn’t.

 



About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: Nicole Yeary via photopin cc