What, Why and How of Marketing Nonfiction Books

Why and How of Marketing Nonfiction BooksThis is a guest post about marketing nonfiction books by attorney and author Helen Sedwick 

I made all the usual marketing mistakes when I released by novel, COYOTE WINDS. I had not decided whether my audience was young adults or general historical fiction readers. I had no blog, no twitter account, and no author platform. Worst of all, I had picked a topic of limited interest, the Dust Bowl era. While the book received glowing reviews, sales were disappointing. No Hollywood contract was heading my way.

I was determined to do better with my second book, Self-Publisher’s Legal Handbook: The Step-by-Step Guide to the Legal Issues of Self-Publishing. Since I was now familiar with the process of self-publishing, I spent more time developing and implementing a marketing plan. I kept asking myself the following questions:

What book was I meant to write? [Read more…]