How do you succeed when using social media or even when blogging? Deliver great content. Always. Sometimes finding great content can be time consuming. These tools will help you economize your discovery phase of social media marketing. This is Part I of a two-part series. Find Part II here.
“It takes discipline not to let social media steal your time.” Alexis Ohanian
On social media, your reputation rests on the information you post. If you want to attract a following that looks forward to every word you write, every image your post, and every video you find or create, curate with care and with your readers in mind.
As Lee Odden, of TopRank Marketing said, “Content isn’t King, it’s the Kingdom.”
Curation isn’t as difficult as it might sound. If you know who your readers are, try to find content that will resonate with them. If you don’t have a clear sense about your readers, check your Google Analytics or Insights on your Facebook page. These two free programs will reveal in-depth information about your readership, including gender, age ranges, and a range of preferences.
How do you curate content? By slicing through the slush in your news feeds, inboxes, and blog feeds and selecting the best and most relevant content that applies to your readers.
[clickToTweet tweet=”Content isn’t King, it’s the Kingdom. Lee Odden” quote=”Content isn’t King, it’s the Kingdom. Lee Odden”]