3 Basic Rules of Social Media Plus 5 Best Practices

3 Basic Rules of Social Media Plus 5 Best Practices
Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.”

He’s right. That is why it’s so important to schedule time in the afternoon or early evening to converse with our readers, friends, and influencers in your sphere. If you don’t allocate time to converse, you are missing the point.

Social media at its essence is social so to engage in social media and not allocate time to socializing, well, it’s antithetical to the very premise of social media.

Social media at its essence is socialClick To Tweet

Take Twitter, for example. It began as a texting platform. Sure, it’s matured, evolved, and changed. You can include images and video now, and you can even advertise. But at its essence, it’s still a medium for conveying messages.

This premise is true with other social media platforms as well.

Which takes me to those 3 basic rules of social media I promised to discuss.

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Update: How to Host a Goodreads Giveaway

Goodreads Giveaway Update

Goodreads giveaways are always free to list, that is if you don’t count the cost of your paperbacks and the postage you use to send your books to the winners.

Why even engage in a Goodreads giveaway? I’ve found that I always reap a bump in sales. Besides, giveaways increase awareness of your titles and you as an author, and let’s admit it; giveaways are popular.

Host Giveaways of Your Books

 Contests are easy to create and run on Goodreads because Goodreads is a partner in the endeavor. Follow these steps:

Navigate to the arrow next to Browse, click it, and select Giveaways. On the right column, you’ll find a green link that says List a Giveaway.

Goodreads

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Indie Author Weekly Update – May 26, 2017

Indie Author Weekly Update - May 26, 2017

In this edition of the Indie Author Weekly Update enjoy posts from Anne R. Allen, Amy Collins, Joanna Penn, Gary McLaren, and Publishing Perspectives. Topics range from blogging to Goodreads to  Amazon Charts. Enjoy!


Practice Novels: 10 Reasons Why You Shouldn’t Publish that 1st Novel…Yet  by Anne R. Allen: “We often hear stories about authors who have phenomenal success with a “first novel.” I’m sure most writers fantasize about being one of those success stories as we begin our careers. I sure did. But here’s what I didn’t know when I was having those fantasies: a novel that is published first is rarely the actual first novel an author wrote.”

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Indie Author Weekly Roundup September 30, 2016

Indie Author News This WeekAs an indie author, what steps are you taking to sell more books? How to sell more books is the continual question for authors and so I hope this week’s indie author weekly roundup will provide some answers for you.

And …

Don’t forget to sign up for next Tuesday’s Conversations with Frances when I’ll be interviewing blogging and self-publishing expert Joel Friedlander. You’ll have plenty of opportunities to ask him anything you’d like as well. So join us October 4 at 11 am.


Indie Author Updates

10 Things Authors Need to Stop Doing on Social Media Immediately from Digital Book World: “Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of any of the following social media practices, for the sake of your readership, please stop immediately.”

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Indie Author Weekly Roundup – July 8, 2016

 

 Indie Author Weekly Roundup by Frances CaballoIt seems that every week it gets harder to narrow the selection of posts I pick for the Indie Author Weekly Roundup. This week was especially difficult. I hope you enjoy the mix of social media and book marketing posts that I ultimately chose.


Indie Author Weekly Roundup

 

Did You Miss These Posts I Recently Wrote for Other Blogs? 

How Goodreads Can Help Writers Grow Their Readership from Susanne Lakin’s Live Write Thrive blog: “What I find interesting is that many Goodreads users attended college, and even more of them attended graduate school. Goodreads members are educated, love to read, and love to talk about books. Women read more and review more books than men and dominate this online venue. While men aren’t as active on this site as women, they still participate and are a growing force here.”

Learn how to improve your website's SEO with Pinterest Click To Tweet

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Social Media Weekly Roundup for Authors

5-27-16 WeeklyRoundup-2I was talking with a friend recently, and she asked me what I’d be publishing this year. I told her I’m writing three books: the Goodreads book I just released, a time management book, and a comprehensive book on social media. She asked me how much they would cost. I haven’t decided on a price for the paperback of the last book I’ll release this year, but the ebook will be about $4.99. She said, “That’s expensive for an ebook.” Really? I tried to explain to her the costs indie authors incur: their time, editing, book covers, and book formatting. When you consider the costs, I don’t think a comprehensive book priced at $4.99 is too much. So my message this week is don’t fall into the trap that all of your books need to be priced at $.99. You’re worth more than that. Now tell me what you think about book pricing. Note: I do lower the price of my ebooks after they’ve been on the market for a couple of years and when I’m preparing a massive update.


Here’s the Social Media Weekly Roundup

Using The #Audiobook Service ACX via Self-Published Authors Helping Authors: “I think I speak for many of us when I say we’d like to have our books in audiobook form. Besides being a possible way to connect to new readers who don’t necessarily like to sit down with a paperback or e-book and another possible source of revenue, audiobooks have a prestige to them. It’s sort of magical hearing your characters come to life in your car or in your earbuds through sound and description. It’s pretty powerful.”

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Author’s Guide for Goodreads

5-23-16 The Author's Guide to Goodreads by Frances CaballoI read a great post last week by Sabrina Ricci on her Digital Pubbing blog that analyzed bestsellers in varying genres.

What made the four books so successful? As Sabrina explained:

  • The books were widely available.
  • They were each of the highest quality.
  • The authors and publishers used giveaways.
  • The authors connected with readers in meaningful ways.
  • Multiple strategies were used.

And in the case of The Girl on the Train, the publisher invested time and money in Goodreads.

Yes, Goodreads!

'Do yourself a favor and get this book,' Jason MatthewsClick To Tweet

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Weekly Roundup – Social Media Updates for Authors

Weekly Roundup - Social Media Updates for Authors by Frances Caballo

This past week was rich in terms of content on the blogosphere. I hope you enjoy this week’s social media updates for authors. But first, here’s the story about the above image.

Here’s a little-known fact about me: I hike every Saturday morning, even in the rain. It’s a ritual I refuse to relinquish. The woods is where I replenish myself. Recently, I heard indie author Mark Dawson say that all the writers he knew were walkers. Well, count me as a member of that group. This past weekend, I slipped my iPhone into my back pocket and, of course, silenced it. I intended to take pictures of the wildflowers growing in Sugarloaf Ridge State Park. I did take pictures of lupines, paintbrush, and monkeyflower, yet the above tree was my favorite subject. One never knows where the path will lead or where intention may be diverted. But if my experience last weekend can be seen as a metaphor, then it’s this: Don’t be rigid in following a path or pursuing an intention you think is best for you. You’re a writer, an artist. Follow your intuition and you’ll always be on the right course.


Social Media Updates for Authors

The Myth of the Average Reader from Writer Unboxed: “I usually see references to this mythic creature — the average reader — in one of two contexts. First: `I’m going for mass market appeal — I think the average readerwould enjoy my book.’ Second: ‘Well, the average reader obviously doesn’t know what good writing is. Why else would they buy crap like (popular bestseller)?'”

Note: Until this post, I hadn’t heard of anyone discussing psychographics in terms of readership. This is the definition the author offers: “the study of personality, values, opinions, attitudes, interests, and lifestyles.” This was an informative post with a new perspective.

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Book Marketing Weekly Roundup

Book Marketing Weekly Roundup by Frances CaballoIt was such a wonderful week on the web for book marketing advice for authors. I selected a whopping five posts to share today because of the cornucopia of great content for authors. The big news of the week? Goodreads is testing the inclusion of Kindle ebooks in its giveaway program. This will be huge for indie authors. Plus, I loved being interviewed by Lorna Faith. So check out the show notes, podcast, or video.


Book Marketing Advice for Indie Authors

10 (Practically) Cringe-less Self-Promotion Ideas for Authors from Publishers Weekly and by Kimberly Dana: “Self-promotion is fraught with the cringiest of awkward moments, but my more experienced comrade was right. Combing the social media circuit in search of friends, followers, and readers isn’t just necessary; it’s an integral part of the average author’s day. I consoled myself with one small, comforting thought: I can at least be smart about it.” Note: Kimberly Dana offers some tangible steps for indie authors to follow.

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How to Set Up Your Goodreads Author Dashboard

 

Twitter Just for Writers

Grab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:

  • Easy to follow instructions on how to get started.
  • Instructions on how to devise a password the will never be hacked.
  • Terms and special hashtags just for authors.
  • A list of applications.
  • Advice on how to select your username and write your bio.
  • Plus guidelines for advanced users!

Download your FREE copy now.


This post is the second in a two-part series on Goodreads for Authors. The first post was Go Where Your Readers are – Goodreads!

How to Set Up Your Goodreads Author Dashboard by Frances Caballo

Set Up Your Author Dashboard

You are about to enter a world of avid book readers. Share your love for the written word by following the steps below.

Open An Account

If you are new to Goodreads, get started by navigating to www.goodreads.com. You can sign up either by signing in with your Facebook, Twitter, Google+ or Amazon accounts. Or, you can enter you name, email address and a password.

How to set up a Goodreads author profile by Frances Caballo

Find Friends

Next, look for your friends. Click on the two-person icon to the left of your image on the top taskbar. Then click one of the icons in the Find Friends From widget or type in the name of a colleague or friend and search for them one-by-one.

Find friends on Goodreads by Frances Caballo

Goodreads gives users the opportunity to add a challenge question to their profile. If you select this option, then prospective friends will need to know the correct answer to your question. I recommend that you don’t take this step because you will limit the number of friends you’ll have and potential readers of your books.

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