Zephoria, a digital marketing company, in April published a post citing 20 valuable Facebook statistics. A few are worth noting here:
- Worldwide, there are over 2.13 billion monthly active Facebook users, which is a 14 percent increase over the previous year.
- There are 1.15 billion mobile daily active users
Regarding Facebook’s demographics, the following statistics are relevant in terms of book marketing:
- 4 billion people on average log onto Facebook.
- There are 1.74 billion mobile active users.
- The Like and Share buttons are viewed across nearly 10 million websites – daily.
- Five new profiles are created every second, pointing to Facebook’s staying power.
- Facebook users are 76 percent female.
- 7 percent of its users are between the ages of 25 and 34.
- The highest traffic occurs mid-week between 1 and 3 pm.
- Every minute, 510,000 comments are posted, 293,000 statuses are updated,a nd 136,000 photos are uploaded.
- One in five page views in the U.S. occurs on Facebook.
- Since May 2013, 16 million local business pages have been created.
And according to the Pew Research Center, 68% of all U.S adults who are online us Facebook. That’s the biggest statistic of all and one that points to the popularity of Facebook, which is second only to YouTube in popularity, followed by Pinterest and then Instagram.
Use Demographics to Plan Your Marketing
What do all these numbers have to do with you as an author? Plenty.
When you’re ready to approach book marketing, and you’re setting up your social media presence, the last thing you want to do is waste any of your time on platforms that your readers don’t use.
For example, if you write crime noir that’s popular among the 40+ demographic, you wouldn’t want to waste your time on Snapchat or Tumblr. But, similar to Mark Dawson, a thriller author, you would want to spend time on Facebook.
The new marketing dictum for selling your books or anything else is this: You don’t need to be everywhere; you need to be where your readers are. Remember that. Otherwise, you’ll waste a lot of time. Focusing your energy and time on the social media websites where your readers network is your first rule.
Who needs to be on Facebook? Romance authors, some crime and thriller authors, young adults novelists, and anyone who is writing for any of the demographics noted above.
Knowing that you need to be on Facebook is half the battle in your marketing. The other issue is engaging with your readers.