Feeling Introverted? No Problem. Read These 10 Tips

Feeling Introverted? No Problem.

I’ve been introverted all my life, although friends who know me well don’t believe it. But it’s true. I don’t like going to parties where I don’t recognize people, although once I’m there, I do tend to have fun.

But the thought of being in a room of people I don’t know can, at times, inhibit me from going out. Even being in a room of people where I’ll know a few people can be intimidating.

Do you ever feel the same way?

If you’re a writer, you probably understand how I feel since most writers tend to be introverts. How else can we bear to spend hours by ourselves writing? We enjoy our own company, or at least the company of our fictional characters.

Many years ago I held a job that forced me to become less introverted. As the development director of a large nonprofit, I had to talk with all the donors and their guests for an evening of fundraising. After a few sips of champagne, I was usually able to step into a crowd of people and greet them and make sure they enjoyed their evening.

Even though I appeared outgoing for the night, the next day I would stay at home and read a book. Introverts get energized by being alone whereas extroverts get energized by being with people.

But I digress.

As a child, my introverted nature served me well.

  1. I always won spelling bees (because I read a lot).
  2. My writing (and reading) skills surpassed those of my sister, who was three years older.
  3. I excelled at school.

But as I grew up, being introverted made life more difficult for me.

  1. I had difficulty making new friends.
  2. In college, I would rather read and study than face a room filled with people I didn’t know at a party.

There have been other benefits and disadvantages to being introverted as well but, I share these to make a point: Being introverted may cause you to feel uncomfortable at times but, it’s also an asset. How else would you finish your books?

As a writer, you need to break out of your introverted nature enough so that you can market the books you spend so much time in solitude writing and perfecting.

In my case, I stuttered as a child, which probably pushed me further up the introverted spectrum. But by the time I reached high school and entered the workforce, my stuttering was behind me.

My career as a journalist forced me to talk with new people all the time, and that in turn made social situations more comfortable. By the time I published my first book, I wasn’t an extrovert, but I was more comfortable pretending to be an extrovert when needed.

This is exactly what you need to do. When appropriate, such as at book readings and signings and when appearing as a guest at book club gatherings, relax and don’t worry about what you’ll say. Let your words flow as you pretend that your closest friends surround you.

There have been studies that indicate that social media is good for introverts because it enables people who love to stay at home get out into the world – even if it’s a virtual experience – and meet and interact with new people every day.

There is a caveat to this. Pretending to be an extrovert should not be interpreted as an excuse for constantly promoting your books on social media. Instead, it’s an invitation to form relationships with writers and readers worldwide and support each other in promoting what you write.

11 Exercises for Introverted Writers

These exercises are for writers working on their marketing platform.

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11 Ways You May Be Spooking Your Readers on Social Media

Don't Spook Your Readers on Social Media by Frances CaballoAs a child, I would frighten easily. I never entered a haunted house, and I hated clowns.

More accurately, clowns scared the bejeezus out of me.

And on Halloween one year, I visited neighborhood and when I knocked, instead of seeing a welcoming parent answer the door, a horrifying wolf did. (In reality, it was a tall boy wearing a scary wolf mask.)

I dashed down the stairs and across the street and narrowly escaped being hit by a car.

Do you have similar stories?

Now that we’ve all grown up, you might think that it would be difficult to scare others, especially your readers. Well, that’s not exactly true.

You may not frighten them to the point they scream with horror, but you can do things that will chase them away.

Not sure when to post your social media updates? Get the Cheat Sheet than tells you when. Download now!

Free Social Media Cheat Sheet by Frances Caballo


[clickToTweet tweet=”Don’t create a Facebook author page and then abandon it via @CaballoFrances” quote=”Don’t create a Facebook author page and then abandon it via @CaballoFrances”]

Let’s look at eleven situations that might be scaring off your readers, especially new readers.
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3 Easy Ways to Boost Engagement on Your Facebook Author Page

Second of a Two-Part Series on Facebook Posts

Picture1In the first part of this series, we examined approaches to increase engagement on your Facebook profile. Today, we are going to examine posts from a Facebook author page (yes, mine) and explain how you can generate more comments, shares and likes on your own Facebook page.

Why Writers Need a Facebook Author Page

If you already have a Facebook profile you may be wondering why you would even need a Facebook author page, am I right?

Facebook profiles are for people. It’s a venue to connect with college friends, colleagues, and acquaintances to share information about your lives. A Facebook profile shouldn’t be used for selling books.

On a Facebook author page, you can market your books, promote your readings and workshops, and notify fans that your book is available for free for a day. In short, this is where you can communicate meaningful content that your fans will want to know as well as promote yourself and your books.

What can Facebook page accomplish for you? It will:

  • Build your brand.
  • Help you to engage with your readers.
  • Give your readers an opportunity to express their appreciation for your books and share their own insights.
  • Improve your search engine results, which in turn will boost sales of your books and attendance at your workshops.

Focus on producing quality content, writing short posts (80 to 190 characters), and always including images that are colorful, unique, and compelling. Respond quickly to your fans’ comments, promote their publishing successes, and just enjoy the experience.

Ways to Boost Engagement on Your Facebook Author Page

On my Facebook page, I always post about books, authors, social media, self-publishing, and posts from my blog. I also include author quotes and fun images about writing and books. When I found this image, I thought I would include it. With Facebook, it’s important to keep a balance between the meaningful and the mundane. This image veered toward the mundane so I thought I’d use it. The post garnered eight likes, three shares, 382 users saw it. Not bad but I didn’t receive any comments.

No. 1

 In keeping with the theme of my page, I included this author quote because I liked it and I felt that it would resonate with other writers. This post triggered fourteen likes, thirty-six shares, and it was seen by 1,666 Facebook users. I was pleased.

No. 2 

Next, I posted an Infographic on Twitter. It received five likes, three shares, and seventy people saw it. The problem with this status update is that it wasn’t relevant to my audience. If the hashtags had been related to writing, such as #amwriting, #amediting, etc., it might have attracted more attention. So this post was a lesson for me: The message wasn’t geared specifically for my audience.

No. 3

Every writer battles procrastination and distractions. We really want to sit down and right and yet we can sometimes be easily tempted by a dog’s bark, a song playing on the radio in another room, or a latte we’re craving. Knowing this, I posted this image with the hope that I would generate some likes, shares and chuckles.

This image resonated with many people and resulted in twenty-six likes, six comments, a whopping fifty-three shares and 319 clicks, and reached 2,900 Facebook users. On pages where my fans shared this image, it garnered an additional 112 likes, thirty-eight comments and three shares.

No. 4

 With this next image, I wasn’t sure whether people would like it or not. However, it fits my theme of books, writing, and Indie authors. On my Facebook page, it generated five likes, twelve shares and 794. On the pages where others shared it, the image generated fifty likes and six comments.

No. 5

Sure-Fire Ways to Boost Engagement on Facebook Pages

  • Stick to your niche. As the example above proves, when I provided an Infographic on hashtags that weren’t specific to my audience, engagement dropped. 
  • Balance the meaningful with the mundane. Ultimately, our readers return to us for our content. If we constantly post pictures of kittens and puppies, we’ll lose them, unless you blog about rescued animals. Posting the fun Infographic about writers’ many distractions generated more engagement and spread my page well beyond the limits of my Facebook followers. 
  • Use images. Images attract the eye and if they are humorous, will easily generate some type of engagement. To keep my Facebook author page balanced, I post images in the afternoon and content-rich items in the morning. 

Experiment with your posts, study your Insights – Facebook’s free analytical feature – and learn what works best for your audience.

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+