Grab my recently updated and FREE 39-page eBook on Twitter today. Twitter Just for Writers is the most comprehensive eBook I’ve ever released. You’ll find:
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Engagement: an arrangement to meet or be present at a specified time and place; something that engages: pledge; … the act of engaging: the state of being engaged …; the state of being in gear; a hostile encounter between military forces. Source: Miriam-Webster
Dictionaries have not yet caught up with the new definition of engagement – or, at least, the definition that social media attaches to the word.
In the world of Facebook, Twitter and other social media networks, engagement means connection. It means listening to your readers, communicating with your readers, and providing the type of content that your readers will appreciate.
If you write nonfiction, you need to address the issues your readers face. Solve their problems. Provide a clear path down the road they want to take.
Experts tell authors they must engage with their readers. Experts admonish blogger that if they are failing, it’s because they aren’t engaging their readers.
[clickToTweet tweet=”On social media, engagement is synonymous with connection via @CaballoFrances” quote=”On social media, engagement is synonymous with connection via @CaballoFrances”]