12 Book Marketing Blogs to Read in 2019

12 Book Marketing Blogs to Read in 2019

When it comes to book marketing, there are some experts I rely on.

You see, we’re all too busy to suffer through a bloated email account with notices of blog posts and products for sale mixed in with missives from friends.

So probably like you, I limit incoming email as much as possible.

What you’ll find below is a list of blogs you’ll want to subscribe to. There are more blogs that are worthy as well but I thought I’d cut my list off at an easy dozen.

Here’s my list of experts I follow.

Jane Friedman

Jane FriedmanJane Friedman is perhaps one of the smartest people in publishing today. She’s been featured on The New York Times, The Washington Post, NPR, PBS, CBS, the National Press Club and Publishers Weekly. She previously worked with Writer’s Digest. She teaches, is often a keynote speaker at writer’s conferences, and writes books. Her blog is among the most read in the industry.

Joel Friedlander’s The BookDesigner.com

Joel Friedlander has a wealth of information about self-publishing, and for years he frequently shares all that he knew on his blog. These days, he usually blogs once a week and has an expert in author publishing write a post on that publishes on Thursdays. His blog eventually launched another business, Joel’s book design templates. https://www.bookdesigntemplates.com

Joanna Penn

Thriller author Joanna Penn readily shares her vast amount of writing, publishing, and marketing experience with her readers and listeners. Joanna has been blogging for quite some time, and she started podcasting back when it was known as audio. Her podcast, well worth subscribing too as well, features every great expert in the industry. If you read and listen to Joanna often enough, you’ll soon be a bestselling author as well.

Alliance of Independent Authors 

Started by traditionally published Orna Ross, Alli is a global, professional association for authors who self-publish. The organization brings together authors, services, and trusted industry professionals and offers educational opportunities for its members. Be sure to subscribe to its blog.

David Gaughran

book marketing Author and book marketing expert David Gaughran always seems to know what’s hot in author marketing. He’s written excellent posts on BookBub ads, Facebook ads, and Amazon ads. If you want to learn how to become an expert book marketer, pay close attention to this guy. His books include Strangers to Superfans and Let’s Get Digital.

Anne R. Allen

Yes, Anne can have a snarky tone to her writing, but that won’t dissuade you from reading her blog, which she publishes with Ruth Harris. So far, she’s written 21 books and so has sage advice on writing, which she shares on her blog. Guests fill in on the other weeks with marketing advice. This is a must-read blog.

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Posts on Twitter, SEO, Pinterest and Writer’s Block


This week’s roundup is a potpourri of great posts from the blogosphere. Be sure to check out the Twitterific writing links and suggestions on how to overcome writer’s block. The Buffer blog always has informative posts and the one listed here summarizes all the changes that have occurred in social media lately. Finally, it’s important that as writers we learn as much as we can about search engine optimization so that our books can enjoy the readership they deserve. I hope you like this week’s selection of posts on Twitter, SEO, Pinterest and Writer’s block.

Twitterific Writing Links by Elizabeth Spann Craig: Twitterific links are fed into the Writer’s Knowledge Base search engine(developed by writer and software engineer Mike Fleming) which has over 23,000 free articles on writing related topics. It’s the search engine for writers.

10 Big and Recent Changes to Facebook, LinkedIn and Twitter that You Should Know About for a Better Social Media Strategy from Buffer Blog: Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are ten changes I found that took place in the last couple of months, which could be useful for your social media strategy.

Changing Face of SEO in 2014 from The Yogi Blog: The year 2013 brought a number of significant changes to the SEO and digital marketing arena with most of the changes coming from none other than Google. Grim as it may seem, Google is urging internet marketers to change their strategies in 2014. In fact the changes in Google in 2014, encourages effective content; both textual and media. Brand Management strategies would need some “quick fixes” and tricks in the next fifteen days. Developing quality content and enhanced tactics were the compelling changes made in 2013. Following are the repercussions of these changes and what they mean in the remaining 11 months of 2014 – a future of SEO/SEM and Keyword marketing.

How to get the most out of Pinterest for your small business from Digital Trends: Remember that guy who created the perfect wedding for his wife using her Pinterest? No. Well remember that time you got a bunch of new customers using Pinterest? You should. It’s happening, this internet giant is making the jump from time-waster to marketing tool with the rest of it’s social media friends, and it is time for all small business owners to get on board.

5 ways to get through writer’s block or content marketing fatigue from Buffer Blog: When you’re facing a blank page with no idea what to write, it’s hard to imagine how you’ll ever get to the other side of a finished piece. I’ve gone through this a few times, so I thought it might be helpful to share the methods that have worked for me.


socialmediaforwritersAbout the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

photo credit: ~Ilse via photopin cc