Do Authors Need a Facebook page?
Before I answer that question, let me distinguish a Facebook profile from a Facebook page.
On a Facebook profile, you have friends who share memes and information about their children, anniversaries, marathons, and other life events. And you can send and receive friend requests to and from anyone who hasn’t banned you.
A Facebook page is for authors, musicians, nonprofits, large brands and enterprises, and small businesses. You’ll have fans instead of friends, and people and other pages will Like your page instead of sending you friend requests.