Indie Author Weekly Update – January 25, 2019

Indie Author Weekly Update - January 25, 2019

Welcome to the Indie Author Weekly Update. There are so many posts here for you to enjoy. Anne R. Allen wrote a killer post on guest blogging and Joan Stewart will show you how to make money aside from book sales. If you hold contests using Facebook, reading ShortStack’s post is a must.

Enjoy the selection this week.

Guest Blogging is the Best FREE Publicity for Writers: 12 Tips for Landing Effective Guest Blog Spots by Anne R. Allen: ” Most author marketing gurus will tell you that guest blogging is one of the best ways to promote your book. Beth Hayden wrote on Jane Friedman’s blog about the many ways guest blogging builds platform and sells books. She points out that it increases your authority as well as getting your name out there and increasing sales. And it’s right up your alley. You don’t have to be a great photographer or a telegenic public speaker. All you have to do is write. You got this.”

Building a Platform for Your Work When You’re Unpublished from Jane Friedman and by Michael Warner: “After spending thirty years in other fields, I’ve recently embarked on a career as a writer. And what I’ve found is that great how-to advice—from sources like Jane Friedman, Writer’s Digest, and kboards—actually seems to work.”

9 Inexpensive Revenue Streams for Broke or Struggling Authors by Joan Stewart by from TheBookDesigner.com: “I’ve always counseled my author clients to create revenue streams beyond their books. Print books, in particular, suck up money like a vacuum cleaner, with most of it spent on editing, printing, cover and interior design, marketing and publicity.”

Cover design is a huge factor in your book’s success, so here are 12 questions to ask when hiring a designer from BookBub Partners and by Diana Urban: “Your book’s cover provides a reader with a first impression of your work, and despite all advice to the contrary, people will judge your book by its cover. Reedsy found that professionally designed covers increased display ad clicks between 12.5% to 53%, and early BookBub testing found that a good cover can account for 30% more clicks on a Featured Deal.”

8 Facebook Competition Rules You Should Never Ignore from ShortStack: “To keep your Facebook Page compliant, you need to make sure that you adhere to all of Facebook’s competition rules. Go over this list before you launch your next contest to ensure that you get the exposure you want without risking your account.”

What authors need to know about Snapchat by Sandra Beckwith: “According to a Pew Research Center study, Facebook is the fourth social network of choice for teens ages 13 to 17, after YouTube, Instagram, and Snapchat. Only 10 percent of the teens surveyed say they use Facebook most often.” Note: Learn more about Snapchat by buying my book Social Media Just for Writers.

Quote of the Week

Indie Author Weekly Update

 

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Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 21, 2018

Indie Author Weekly Update

It’s time for another Indie Author Weekly Update. I hope you enjoy this week’s posts on Amazon ads, blog design, self-publishing and more.

The 12 Principles Of Effective Blog Design by Peep Laja: “This is a quote by Dr. Brent Coker, who studied the impact of attractive websites on human behavior. Websites that are more attractive and include more trimmings create a greater feeling of trustworthiness and professionalism in consumers.”

Lessons Learned From The Self-Publishing Journey – Guest Post by Melissa Pouliot from Polgarus Studio: “In 2013 I attended a writer’s workshop in my beautiful coastal hometown of Merimbula, Australia, and met an author who was at the forefront of self-publishing technology. She’d been publishing her books on Amazon for a long time and spoke my language. I’d just finished my first crime novel, Write About Me, and a literary agent had returned it to me with a blunt, sharp note attached: Not strong enough for the current fiction market.”

The 4 Most Effective Book Marketing Strategies That Work  by Rachel Thompson: “I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who walks into a final with a hangover and a broken pencil, hoping to pull the answers out of their you know where.”

10 Top Book Marketing Takeaways from RWA 2018 by Diana Urban: “At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and we’re excited to share them with our readers! From branding to backlist promotions, panelists were buzzing about cross-promotion strategies, creating launch plans, and optimizing advertising campaigns.”

The Rising Cost of AMS Ads from Alliance of Independent Authors: Self-Publishing Advice Center: “If you’ve noticed a sharp decline in the effectiveness of your AMS ads recently, you’re not alone. An Amazon cash grab may be at the bottom of it. The New York Times reports Amazon’s revenue from on-site advertising has surged by 130 percent in the first quarter of 2018, up to a staggering $2.2 billion. Take a moment to truly appreciate all those zeroes: $2,200,000,000.00. It’s no surprise then that Amazon has refocused its gaze on this sector, intent on adding a few more zeroes to that figure.”

Man Booker Prize

The Man Booker Prize Announces 2018 Shortlist: “Anna Burns, Esi Edugyan, Daisy Johnson, Rachel Kushner, Richard Powers and Robin Robertson are today, Thursday 20 September, announced as the six authors shortlisted for the 2018 Man Booker Prize for Fiction.”

Quote of the Week

Slowly, slowly, I accumulate sentences. I have no idea what I'm doing until suddenly it reveals itself, almost done.-

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web