How to Blog Like a Pro

10-20-14 How to Blog-2
Would you love to know the secrets of blogging queens, kings, princes and princesses? You know, those who have hundreds of comments on their blogs and receive thousands of retweets?

Well, Denise Wakeman recently interviewed digital marketing expert Rebekah Radice of Imagine Wow whose topic was how to blog like a pro.

First some background.

If you haven’t come across Denise Wakeman online yet, you might want to connect with her on Google+ and subscribe to her weekly Hangout called Adventures in Visibility.

If you prefer podcasts, you’ll find her on iTunes, Stitcher and SoundCloud as well.

Every week, Denise interviews top pros in the field of online marketing. Her program is consistently good, and she has quite a following.

How to Blog Like a Pro

Rebekah started blogging in 2004. As she explained, she’d always been a writer and at first blogged for the fun of it. Then she saw what an opportunity blogging provides for marketers.

Would you like to know this social media whiz’s secret to great blogging? It’s pretty simple, actually.

Develop a habit. Yep, that’s it. Years ago she knew she needed to be consistent in her blogging, and she wanted to cover big-picture topics while also providing the nitty-gritty details. So she committed to posting one, lengthy blog post every week.

She doesn’t miss a week either. Whenever she schedules a vacation or travels to a conference, she knows that she has to write those posts in advance.

After all, consistency is a major key to blogging. Here are other important factors to successful blogging:

  • Grab people’s attention.
  • Don’t be too wordy.
  • Focus your points and provide as many tips as possible. People love bullets with tips.
  • Create an editorial calendar for the next three months but be open to accommodating new topics.

Now let’s turn the question around. What contributes to a blog failing?

  • Lack of Consistency.
  • Lack of Goals.
  • Lost of focus
  • Not knowing what you’re passionate about
  • Not establishing a blog calendar.

10-20-14 2nd image Frances Caballo

How to Get Your Audience to Share Your Content

Rebekah’s number one tool for increasing shares is that she endeavors to build a relationship with her followers.

That’s the beauty of social media. Unlike any other method of marketing, blogging and social media enable authors to get to know their readers.

When we blast our content, and never ask questions, we relinquish occasions to learn about our audience.

Select one typical person in your audience. What does that person need to know? How can you help that individual? What challenges face that person?

Michael Hyatt describes his audience clearly. He writes for men of a certain age and a certain income bracket.

Rebekah says that once you determine who that person is, it becomes easier to write for that person.

Social Buzz Club and Triberr

Rebekah also mentioned Social Buzz Club and Triberr. Triberr is an app that enables Twitter followers to form groups. The purpose of the groups is to share each other’s content communally.

Similarly, Social Buzz is another collaborative network of professionals who blog. Communities form to engage in reciprocal sharing.

Further Your Brand with Images

As you may have noticed, I’ve been creating a lot of my own images for this blog. Listening to Rebekah, I discovered what I’m not doing: being consistent with the colors of my brand and the font.

That needs to change.


 “There’s enormous value in niching down.”

Rebekah Radice


Finally, she encourages people to “niche down.” Not everyone wants what you have to offer and besides, when you don’t define your specific niche you don’t reach anyone because it’s impossible to market to an unruly audience.

Further Reading:

Blogging Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

Blogging & Social Media Tips for Writers

8-29-14 blog-400This week’s Roundup includes two posts from Adam Connell of Blogging Wizard because we can all learn a great deal from this talented blogger. Don’t miss the post by Denise Wakeman on how to turn your written content into video. Content is king and video is a super way to deliver it. We have so much to learn from her. There are also great posts from Rachel Thompson — with social media tips for writers — and HubSpot. Enjoy!

How To Turn Your Written Content Into Video Content by The Future of Ink: When it comes to marketing, content is still king. Content drives sales of your products and services, and keeps your customers engaged in your business. However, content is also a hungry beast that must be fed – constantly. In order to stay visible and relevant, you have to continue to “feed the beast” and consistently crank out new content and material. That’s why it’s such a great idea to r epurpose your existing content and give your old material new life.

20 Top Productivity Tools For Bloggers: Increase Your Productivity Immediately by Blogging Wizard: I don’t have time. Have you ever said this to yourself or to someone else? I’m sure most of us have at some point in time, even the best of us. It’s a self-limiting belief which stops us from being more productive. It’s not that we don’t have enough time, it’s that we need to find ways to do more with the time we have. In this post I will show you tools to help you become more productive. Whether you want to stay focused while writing, organize your time better or automate tedious tasks.

8 Blogging “Rules” You Should Probably Ditch by Search Engine WatchAs with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and evaluate whether generally accepted blog best practices still apply to you or not.

The Most Effective Social Media Channel Is… by Rachel Thompson for BookPromotion.com: Easy: the one you like to use the most! Sounds basic and simple, but with all the advice flying around about ‘author platform’ and being everywhere at once (not possible, I’ve tried), what’s an author to do?

How To Make Every Piece Of Blogging Advice More Effective by Blogging Wizard: There’s a fatal flaw in the way we apply advice about blogging. It’s gotten to a point where the lines are blurred. We are applying advice, it’s not working and we’re giving up. Or in some rare cases we apply advice that does more harm than good. But the truth is that it doesn’t have to be that way. There is an approach we can take to help us focus our efforts and make the advice we’re given work for us. In this post I’ll show you how.

How to Get People to Read Your Entire Blog Post by HubSpot: Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night. After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction. Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame. Let me interrupt this fairy tale with a cold, hard fact. Most of the people that see your article won’t read the whole thing.

Avoid Social Media Time Suck Final by Frances Caballo

Does social media take up too much of your time? This book is filled with time management tips and apps to save you time.

About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web