Indie Author Weekly Update – November 9, 2018

Indie Author Weekly Update - November 9, 2018

Welcome back to the Indie Author Weekly Update. You’re going to enjoy today’s roundup. The focus is on book marketing and all the ways you can sell your book from book catalogs to swag to keywords. Enjoy the best posts of the week.

Book Marketing: How to Create a Book Catalog of Your Self-published Books & Why   from Alliance of Independent Authors: Self-Publishing Advice Center and by Rachel Amphlett: “When thriller writer Rachel Amphlett discovered that someone had created and published a reading guide and book catalog for her work and was charging readers to download it, she decided to take the matter into her own hands and create her own Readers’ Guide. Here she shares her process and the benefits, to help you do the same for your own back-catalog of books.”

How to Use Swag to Support Your Book Marketing from Jane Friedman’s blog and by Dawn Reno Langley: “More than a million books are published every year, and whether you go traditional or indie, you have a lot of competition. Marketing your book falls squarely on your shoulders no matter where on the publishing spectrum you fall—so you need to how to get the most for your buck. “Book swag” is a proven tool for gathering readers and devoted followers.”

Update Your Keywords to Sell More Books over the Holidays by Penny Sansevieri: “Especially around the holidays, take a moment and tweak your keywords/keyword strings in Amazon. Maybe you can’t incorporate any holiday – or Christmas-specific keywords, but tweak the keywords during the holidays and find the strongest ones for your market. Oftentimes searches that include “gifts for…” ramp up in popularity around this time.”

Have You Pre-Sold Your Book? by Joel Friedlander: “One of the biggest lessons you can learn when you start to really look at marketing your books is about creating anticipation. Think of the last big movie you were looking forward to.”

Amazon and the Also Bought Apocalypse by David Gaughran: “A real horror story has been slowly building for the last year or so and I’m getting a lot of emails on the topic so it’s time to deal with this head-on: what the hell is going on with Also Boughts?”

Quote of the Week

Indie Author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – October 12, 2018

Indie Author Weekly Update - October 12, 2018

Welcome to another Indie Author Weekly Update. We’re entering the season of NaNoWriMo and to mark it, there are two blog posts on that topic today. Be sure to read Anne R. Allen’s post on legitimate and seedy publishers as well as David Gaughran’s post on Kindle Unlimited. Finally, Jane Friedman’s blog is always worth a read.

How Can You Tell Legitimate Publishers from the Bad Guys? by Anne R. Allen: “New writers have much to be wary of these days. New publishing scams are landing in writers’ inboxes faster than we can send out warnings. Probably the most dangerous predators for the newbie writer are phony publishers, because they can shatter dreams as well as drain bank accounts.”

To Nano or Not To Nano by Jenny Hansen: “NaNoWriMo, for those of you who are unfamiliar with it, is National Novel Writing Month, where hundreds of thousands of writers gather to bang out as many words as they can in the month of November. Many writers skip it and many writers treat it as a yearly pilgrimage to Writing Mecca.”

How Do You Create? by Grant Faulkner: “When I begin a story, I sit down with an itch of a story idea stirring in my mind, and I write a sentence, without too much thought, without any maps of logic, and then I write another sentence, and then another, one thing leading to the next, writing in pursuit of faint inklings and distant whispers, writing to discover, writing just to write.”

Kindle Unlimited – A Cheater Magnet by David Gaughran: “I don’t hate Kindle Unlimited. While all my own books are currently wide, I also work on marketing campaigns for others which regularly get 10m reads per month, or more. I’m not saying that to brag — the respective authors are doing the hardest part of the equation by writing books which resonate so widely — I merely state this to show that I understand how to (ethically) work Kindle Unlimited, and that I have nothing against it per se.”

How to Write Better Marketing Copy by Jane Friedman: “Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though that’s a well-known phenomenon when it comes to editorial perception, overexposure is less acknowledged by marketers. When you’re marketing what feels like your 100th thriller—as an author or for a publishing house—you might feel like you’ve run out of things to say. You’re bored by your go-to descriptions and want to break out of the box and offer a fresh take. But this can be a dangerous strategy.”

5 Tips for Selling Your Books at Events—on a Budget by ChrysFey: “Being one of many authors at a book festival or signing event can be pricey when you add together the cost of the table, books, swag, travel, meals, and anything else the event requires of you. Sometimes it’s challenging to make back the cost of your books and the price of the table. So, finding cheap but cool things to use at book events is essential.”

How to Understand Your Reader’s Level of Awareness to Grow Your Fanbase from Jane Friedman and by Dave Chesson: “Imagine a reader who thinks they like science fiction books, as compared to one that can specifically tell you they love sci-fi military space marine adventures. The latter is more likely to know what they are looking for and quicker to buy the book when they see it.”

Google+The Death of a Social Media Network

Google+ to Shutter After Reports of Exposed User Data from Social Media Today: “Google announced Monday it would slowly shut down Google+, the search giant’s long-struggling social network, after finding a software bug that divulged the private data of as many as 500,000 users to hundreds of third-party applications, according to a company blog post. The company fixed the flaw in March and didn’t find any evidence that developers misused users’ personal information.”

Quote of the Week

Indie Author Weekly Update

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 14, 2018

Indie Author Weekly Update

In today’s Indie Author Weekly Update, hands down the best post to read is David Gaughran’s post on how to sell books. It’s awesome.

Is it too early for a picture of fall? I didn’t think it was. Although the days are still warm in Northern California where I live, the afternoons cool down quickly and the nights are chilly. There’s definitely a change coming.

10 Ways to Build Traffic to Your Author Website or Blog by Jane Friedman: First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can also be a way for the public to engage with you. But mainly author websites help you shape the story surrounding your work—and ought to be found when readers go searching for you. It allows you to focus people’s attention and interest to what’s important to you—as opposed to what other sites might think is important.

Podcast Episode 46: Social Media for Authors – Big Mistakes Many Make from Dave Chesson: Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers.

How to Do an Instagram Giveaway: Ideas and Tips from Social Media Examiner: “Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt? In this article, you’ll find tips and inspiration to help you plan a successful Instagram competition that supports your marketing goals.”

Marketing Uncovered: How To Sell Books by David Gaughran: “Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.”

How to Reach Forgotten Markets for Self-Published Books  by the Alliance of Independent Authors: “Looking at the indie publishing community these days, it seems authors can be split in two groups: the “going wide” group, and the others who prefer betting on one outlet (the most relevant) for their book. Anne-Catherine de Fombelle, Chief Globalization Officer for self-publishing aggregator StreetLib, a valued ALLI Partner Member, probes the concept of “the forgotten markets”  that can be reached by going wide.”

Quote of the Week

F. Scott Fitzgerald quote

 

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! It includes a chapter on blogging.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Solutions for Writers

Indie Author Weekly Update – July 27, 2018

indie author weekly update

Welcome to another edition of the Indie Author Weekly Update. Please don’t miss David Gaughran’s post on hacks for Amazon categories. Amazon categories can be maddening and David explains how to get the categories you need and want. It’s necessary reading for indie authors.

I also decided to include on this list I wrote for Anne R. Allen’s blog on social media relationships. It’s a topic I’ve covered on my blog but not to this extent. The whole point of social media is socializing and building relationships so I hope you check it out.

How To (Ethically) Hack Amazon Categories by David Gaughran: ” I get so many emails about Amazon categories and keywords that I thought it would be useful to dig into all the opportunities at your fingertips, and clear up some confusion out there too. Useful for me, that is. Now I’ll have something to point people to! Should be useful for you too, even the old timers, because I bet there’s a least one hack in here you didn’t know about, and smart use of the category system can greatly increase your visibility on Amazon — critical for all authors, doubly so if you are in KU.”

Authors: Are You Building Social Media Relationships with Your Readers? from Anne R. Allen’s blog: “Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.” He’s right. And so is David Alston, a startup advisor and TEDx speaker. He said this about social media: “The key is to listen, engage, and build relationships.” And Dallas Lawrence of Levick Strategic Communications said: “Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” Need I go on?”

French Bookstore Invites its Instagram Followers to Judge Books by Their Covers from Colossal: “In addition to laying claim to the title of France’s first independent bookstore, Librairie Mollat has carved a unique niche on Instagram with its #bookface portraits. The Bordeaux-based bookstore regularly features photographs of book covers held up in front of perfectly scaled, dressed, and nose-shaped people (presumably, some are customers, though some repeated faces seem to indicate a few photogenic employees). You can see more from Mollat—and perhaps even get your next book recommendation—on Instagram. If you enjoy this, also check out Album Plus Art.”

Turning Your Book into a 24/7 Book Sales Tool by Penny Sansevieri: “Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back matter. What does that mean? It means that your About the Author is good, but not great, a list of other books you’ve written is also good, but again probably not great. Your best book marketing goal is to get them to go from the experience of reading your book, to posting a book review or contacting you directly. And in turn, great back matter and a great reader letter will help you get more book sales.”

Interesting to see what book marketing tactics authors were buzzing about at #RWA18. Anything in here surprise you? from BookBub Partners: “At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and we’re excited to share them with our readers! From branding to backlist promotions, panelists were buzzing about cross-promotion strategies, creating launch plans, and optimizing advertising campaigns. Here were our top 10 takeaways from RWA 2018.”

Targeting Readers: Audiences Have Evolved & So Should Marketing by Kristen Lamb: “How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – July 13, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. Let me point out David Gaughran’s post; he always writes awesome blog posts but this one in particular is revealing. With Instagram’s meteoric rise in popularity, be sure to check out the post with 22 Instagram hacks by Later.

We are definitely into the hot days of summer. I can feel the perspiration traveling down my neck as I write this. Do what you can to stay cool!

A Simple Method to Market Your Book by Penny Sansevieri: “Have you ever wanted to engage with popular blogs and people in the book biz? Following publishing experts and influencers on social media is not enough—you need to be proactive by standing out. Book promotion and marketing utilizes many tools, but there is one simple and efficient thing you can do that will help you connect.”

22 Instagram Hacks You Wish You Knew Sooner by Later: “If you’ve ever needed some Instagram hacks but didn’t know where to look, well, you’ve come to the right place! Maybe you’re wondering how to add line breaks to your Instagram bio? Or how to zoom in and out while recording an Instagram story? Or even how to respond to Instagram comments faster? Whatever your need, in the following post, we reveal 22 Instagram hacks and tips to help you get more from your Instagram marketing.”

The Amazon Algorithm Myth by David Gaughran: “A problematic feature of the world in 2018 is that the social networks we have built seem to spread misinformation faster and wider than its more accurate counterpart, and this can lead authors to make decisions counter to their interests. One of the enduring myths surrounds ‘The Amazon Algorithm.'”

3 Amazon Secrets Every Author Needs to Know from Writers Digest: “Amazon has always been a secretive organization. For example, Jeff Bezos never divulges how many Kindle devices the company actually sells. Instead, he makes cryptic remarks such as, “It’s the bestselling product in our store.” Also, Amazon doesn’t reveal how much money they make selling books. Those financial numbers are rolled into their “Media” division that includes movies and other products. In addition, Amazon keeps a lot of book marketing secrets hidden from the world. If you write and sell books on Amazon, here are 3 secrets every author needs to know.”

How to Get Holiday Book Sales: Steps 1-3 from BookBaby: “Whatever your flavor of celebration, the holiday season is a great time to sell your published eBook or printed book. After all, it’s a $3 billion business for booksellers at the end of the year, and according to Dominique Raccah, CEO of Sourcebooks, 25 percent of trade books are bought as gifts. How do you get your share of these holiday sales? In the spirit of “The Twelve Days of Christmas,” I have a dozen tried-and-true selling ideas for the holiday season.”

10 Tips for Authors on Using Social Media from a Literary Agent by Eric Smith: “As a literary agent, I’m lucky enough to go to a lot of writing workshops, where I usually dish advice about one of two things: query letters or social media. When it comes to social media and publishing, digital platforms have a special place in my heart.”

Quote of the Week

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – June 22, 2018

Indie Author Weekly Update

Learn about the new Instagram algorithm in this week’s Indie Author Update as well as how to launch a book. Don’t miss Dave Chesson’s post on SEO for the indie author either.

How the Instagram Algorithm Works in 2018: Everything You Need to Know  from Buffer: “How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.”

How to Take Your Readers From Strangers to Superfans from Chris Syme and David Gaughran: “In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this “possibly the best book marketing book ever,” a must-read for authors at every level.”

Want Reviews, Guest Posts, Spotlights, Interviews? Treat Bloggers With Respect! by Anne R. Allen: “The contempt some business people have for bloggers never ceases to amaze me. Every day I get emails demanding I do free work for companies that are obviously solvent enough to hire employees—so why do they imagine it’s okay to demand that bloggers work for them…for nothing?”

SEO for Authors – Part 2 from TheBookDesigner.com and by Dave Chesson: “Writing a book is no easy task. This is particularly true for independent authors. In addition to the writing workload, self-publishers are saddled with the stress of marketing and promotion. One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.”

The Introvert’s Guide to Launching a Book from JaneFriedman & by  L.L. Barkat: “If you write a book, it’s natural to want to promote it, right? As an introverted writer—who for many years misdiagnosed herself as an extrovert because she was outgoing—I can say, without a doubt: no, it’s not natural. While it might be natural for the extroverted writer, it is anything but natural for the introverted writer when promotion means constant extension of that writer’s self into the world.”

This is The Reason Book Marketing is Exhausting You and How to Fix That by Rachel Thompson: “Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do? There are really three situations we find ourselves stuck in.”

IGTV: The Ultimate Guide to Instagram’s New Video Platform from Later: “IGTV, Instagram’s brand new video platform, is here! IGTV is a place for vertical, long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you.”

Quote of the Week

The simpler you say it, the more eloquent it is.

 

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – June 8, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Wow! There was a plethora of book marketing blog posts on the internet this past week. I’d like to point out David Gaughran’s post on how to sell books. As usual, he offers some real gems.

As always, I hope you have a wonderful weekend.

Marketing Uncovered: How To Sell Books by David Gaughran: “Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.”

Hate Book Marketing? 4 Tips To Help You Change Your Mindset and Sell More Books  from Joanna Penn and Belinda Griffin: “It’s ridiculous, you’ve written an entire series of novels, you have a great flair for writing, but this tweet, this tiny message to the world… it’s impossible! You’re not alone. I’ve suffered from this myself and spoken to plenty of other writers who feel the same. You’re not crazy, or stupid, or anything else you may have called yourself. There is, in fact, a very reasonable explanation for your struggle.”

SEO for Authors – Part 1 from TheBookDesigner.com and by Dave Chesson: “Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product. As an author, why should you care?”

How to Network Better by Saying Less by Jane Friedman: “When I was growing up, my mother often repeated the adage “Better to remain silent and be thought a fool than to speak and remove all doubt.” It’s rare that you hear that advice today (we live in very different times), but, for better or worse, I took it to heart and soon uncovered the strange power of silence. Far from preventing people from passing judgment on me, it did the opposite. By remaining quiet in a room full of people talking, and then offering a sharp observation, it increased my presence and influence. Sometimes people listen more carefully when you do finally speak, or they attribute meaning that isn’t there to acts of silence.”

Publishing on Medium…Can It Work for You? – BookWorks from BookWorks: “We wrote about publishing on Medium here in April 2016, when it was still finding its legs. Check out that post if you’re not familiar with Medium to understand its genesis. Since then it has grown and evolved, now offering monetization that was only in the works back then. In the interest of keeping tabs on developments, we set up a free account and receive a daily list of curated content based on the categories we selected. We watched Medium become a robust network of smart writers and experts on every imaginable subject.”

How To Strategically Build A Brand Experience By Guest by Charli Mills and from Rachel Thompson: “Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand experience. Like authors with multiple books, we owned multiple brands. We depended upon a customer base to interact with those brands to give them full expression.”

Quote of the Week

Lock up your libraries if you like; but there is no gate, no lock, no bolt that you can set upon the freedom of my mind.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

 

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Free Book Promotions, Testing Book Ideas and Social Media for Writers

6-13-14

This week’s roundup is truly a wild mix of posts. I’ve included an article on the best book promotion sites, on whether lowering book prices is a good idea and another one on how to test market your book idea. In the social media for writers arena, there is a wonderful post from HubSpot on how to optimize your blog and a list of what mistakes you should never make on social media. I hope you enjoy them as much as I did.

Top 10 Free Book Promotion Sites from Angie’s Diary: First and most important is the debate about paid for and free sites. All the websites in my top ten are free to use – but that doesn’t mean paid for sites aren’t worth considering. Some offer a lot for quite a small initial outlay. I’ve considered joining the AuthorMarketing Club, for example, as it’s recommended by Joanna Penn and helps save time by extending your author platform to a wealth of other sites. They advertise ‘Free book marketing resources and tools’ but to really benefit you need to consider their premium service. Another site I’ve looked at is the Independent Author Network, which is very affordable and claims that “over 10,000 readers visit IAN each day to find great books by our talented authors.”

25 Pieces of Advice You Need to Build an Awesome Facebook Page from SteamFeed: During the last couple of months we’ve all read a steady stream of complaints about Facebook’s most recent changes and how they affect business Pages. Yet anyone who pays close attention to what’s happening at Facebook shouldn’t be terribly surprised.

Who’s Afraid of Very Cheap Books? from Let’s Get Visible: A common meme in publishing is that cheap books are destroying the world or literature, and that low prices are undermining the viability of publishing or writers’ ability to make a living. I’ve long thought this position is nonsense – a narrative which plays on misplaced fears of change and a confusion of price and value, which is also based on flawed assumptions and analog, zero-sum thinking. And, if anything, the opposite is true.

15 Blog Optimization Stats from HubSpot: You’ve probably heard many times before that if you want to create and sustain a successful blog, there’s a lot you need to do. You’ve got to create exceptional content. You’ve got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your posts, among a thousand other things.

10 Social Media Mistakes You’re Probably Making from All Twitter: This visual from Daily Genius proposes 10 social media mistakes that you’re probably making.

10 Ways to Test Market Your Nonfiction Book Idea Before You Publish fromThe Book Designer: Writing and publishing a full-length nonfiction manuscript represents a big commitment in time and effort, let alone money. The fear that the book may flop, meaning never sell, stops many aspiring authors in their tracks. But it shouldn’t.

 



About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

Photo credit: Nicole Yeary via photopin cc

Curation, Kickstarter, Getting Visible and Hummingbird

5-30-14 Frances Caballo

This week’s Roundup includes a potpourri of articles from different corners of the blogosphere. Search Engine Watch posted a great article on content curation tools while MemeBurn did an excellent job of explaining Google’s changes to its algorithm. In between, you’ll find a post by Social Media Revolver, Copyblogger and David Gaughran. I hope you enjoy these!

26 Free (or Free-to-Try) Content Curation Tools from Search Engine Watch: Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.

NoiseTrade: Build Audience While Boosting Your Mailing List from Let’s Get Visible: What if I told you there was a cool new way to share your work with the world that could help you build audience, boost your mailing list, and make money at the same time?

A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up) from Copyblogger: These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

25 Quick Tips How To Use YouTube, Vine, Instagram, Reddit and Flickr In Your Marketing from Social Media Revolver: If you are thinking about adding videos to enhance the visibility of your website, then you have an array of options to choose from.

Memeburn presents: the ultimate guide to promoting your content online from MemeBurn: With the release of Google’s Hummingbird came a great change in the world of SEO. Although many digital agents consider that the changes were to be expected, it has become quite difficult for businesses to promote themselves online. The SEO landscape is not the same as it was ten years ago, and this basically means that companies have to work harder, and invest more time and money in expanding their online credibility. The Hummingbird and Panda algorithms love high-quality, compelling content that truly adds value to the World Wide Web.

 

About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web

 

 

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