Indie Author Weekly Update – September 14, 2018

Indie Author Weekly Update

In today’s Indie Author Weekly Update, hands down the best post to read is David Gaughran’s post on how to sell books. It’s awesome.

Is it too early for a picture of fall? I didn’t think it was. Although the days are still warm in Northern California where I live, the afternoons cool down quickly and the nights are chilly. There’s definitely a change coming.

10 Ways to Build Traffic to Your Author Website or Blog by Jane Friedman: First things first: an author’s website, whether it gets much traffic or not, is foundational to your career. It offers readers as well as the media the official word on who you are and the work you produce. If you blog, then it can also be a way for the public to engage with you. But mainly author websites help you shape the story surrounding your work—and ought to be found when readers go searching for you. It allows you to focus people’s attention and interest to what’s important to you—as opposed to what other sites might think is important.

Podcast Episode 46: Social Media for Authors – Big Mistakes Many Make from Dave Chesson: Social media seems like an obvious choice when it comes to marketing your book. Now, in this episode, we’re not talking about Facebook ads, but we’re talking more about using social media, specifically Facebook, as a way to connect with your readers and attract new readers.

How to Do an Instagram Giveaway: Ideas and Tips from Social Media Examiner: “Wondering how to run an Instagram contest? Looking for Instagram giveaway ideas you can adapt? In this article, you’ll find tips and inspiration to help you plan a successful Instagram competition that supports your marketing goals.”

Marketing Uncovered: How To Sell Books by David Gaughran: “Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.”

How to Reach Forgotten Markets for Self-Published Books  by the Alliance of Independent Authors: “Looking at the indie publishing community these days, it seems authors can be split in two groups: the “going wide” group, and the others who prefer betting on one outlet (the most relevant) for their book. Anne-Catherine de Fombelle, Chief Globalization Officer for self-publishing aggregator StreetLib, a valued ALLI Partner Member, probes the concept of “the forgotten markets”  that can be reached by going wide.”

Quote of the Week

F. Scott Fitzgerald quote

 

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! It includes a chapter on blogging.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Solutions for Writers

Indie Author Weekly Update – August 10, 2018

Indie Author Weekly Update

In today’s Indie Author Weekly Update you can learn how to prevent your reviews from disappearing from Amazon (after working so hard to get them) and learn how to add a video to your Amazon sales page. Instagram is all the rage, especially IGTV, so be sure to check out the post by Neda Dallal.

Audiobook sales soar as some authors forsake print from the Passive Voice: “When Sarah Hall wrote her most recent short story, Sudden Traveller, she read each sentence aloud. It’s not the usual writing practice of the twice-Booker-nominated writer, who finds performing her work “intensely awkward”. This time she felt she should, because instead of being published in print, this story of a bereaved mother was heading to the recording studios of Audible, the audiobook publisher and retailer owned by Amazon. Niggling at the back of Hall’s thoughts was the awareness that she was writing for the voice, not the page.”

Media Publicity for Novelists Using Nonfiction Topics by Chris Well: “This month, I’m speaking directly to you authors who write fiction. Because YES, you too are eligible to harness the amazing power of PR to promote your novel. The key, which is true for ANY author, is that you almost never focus on your book. You need to focus on your expertise. And I don’t mean “writing.” Any author can talk about that. Why should I pick you as my guest when literally any author will do? I’m referring to your expertise that is unique. The inspiration for your novel may be the result of all kinds of real-world stuff.”

How to Prevent Amazon From Deleting Your Reviews by guest from Rachel Thompson’s blog by Iola Goulton: ” Readers also want reviews. Reviews provide social proof, a perceived indication of quality. At least, that’s what reviews are supposed to provide. Amazon is fighting a neverending battle against the rising tide of fake reviews, and are forever refining their algorithms to identify and weed out fake reviews and dishonest reviewers. Their regular review purges are usually followed by some change to their Reviewing Guidelines to prevent that loophole from being exploited in future.”

Adding a Video to Your Book’s Amazon Sales Page from Indies Unlimited: “While perusing Facebook, I noticed a post in the Indies Unlimited Fans Group that piqued my interest — the new “add your video” option for your book’s Amazon sales page. I state upfront that technology and I do not always have an easy relationship, but this looked so promising that I thought se note that not everyone is seeing this option on their books’ pages yet. If you have the capability, this is what it will look like.”

Top 5 Mistakes Indie Authors Make from Joanna Penn and with Ricardo Fayet: “Learn from the most common mistakes that indie authors make and save yourself time, money and heartache in today’s show with Ricardo Fayet from Reedsy.”

News for Authors: Making Videos Social with IGTV by Neda Dallal: “Instagram has debuted many features recently that are great social tools for authors. This article dives into one specific new feature, IGTV, and how authors can use it to broaden their social media voices and followings.”

How to Get Your Email Subscribers to Leave Quality Reviews—Legitimately by Dave Chesson: “One of the most difficult parts of book marketing (if not the most difficult) is getting reviews for your book, particularly quality reviews that exceed one sentence. Why is this?Because each potential reviewer is a busy person with a lot on their plate, so their time is valuable.”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s written several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – June 29, 2018

Indie Author Weekly Update

I really had to work hard at weeding down the posts for this week’s Indie Author update. There were so many great ones! The post on growing your email list from The Digital Reader is a must read. Don’t miss it!

3 Tools to Target Media Topics for Your Pitch by Chris Well: “If you want the world to take you seriously as an author, stop talking about your book and start showing that you know your stuff. When you focus on your expertise—instead of your book—people stop rolling their eyes and start paying attention.”

Grow Your Author Mailing List with These 7 Essential Tools from The Digital Reader: “You’ve heard over and over that the best way to promote your author career is a robust mailing list. This is true no matter the product, the business model, or the industry. A mailing list is important, but have you ever considered whether you are using all the available tools to grow your mailing list?”

62 ways to improve your press releases from Articulate Marketing: “There are many voices calling for the death of the press release (e.g. Die Press Release Die or Amy Gahran who wants to put them out of their misery). What is needed is not execution but reform. Here are my tips and suggestions for doing it.”

How to Sell More on Book Markets other than Amazon from Dave Chesson: “One subject that has come up a lot in this podcast is the advice of not putting all your eggs in one basket. Amazon may be at the top when it comes to the book market, but newer platforms for people to sell their books on are emerging and making your book available on those platforms can increase your sales.”

Book Marketing: 7 Avoidable Rookie Errors for Indie Authors from Alliance of Independent Authors: “Any indie author who has ever self-published a book has been there: regretting the wisdom of hindsight highlighting an error of judgment that has hampered the marketing potential of their new book.”

Ways to Reach Your Niche Audience from BookWorks: “Writing for a narrow niche audience can feel daunting, overwhelming, and discouraging. However, through both of my book launches, I have found it quite exciting, empowering, and satisfying. There are people out there who want to read your book. As I pound pavement, knock on doors, reach out, and fling my book out in to the world, I trust that I will connect with who I am supposed to connect with as long as I do my part. What’s that? Leave no stone unturned and have patience with the process. Relationship and adding value to others are, in my humble opinion, the key to lasting and worthwhile success.”

Quote of the Week

Natalie Goldberg quote

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – June 22, 2018

Indie Author Weekly Update

Learn about the new Instagram algorithm in this week’s Indie Author Update as well as how to launch a book. Don’t miss Dave Chesson’s post on SEO for the indie author either.

How the Instagram Algorithm Works in 2018: Everything You Need to Know  from Buffer: “How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.”

How to Take Your Readers From Strangers to Superfans from Chris Syme and David Gaughran: “In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this “possibly the best book marketing book ever,” a must-read for authors at every level.”

Want Reviews, Guest Posts, Spotlights, Interviews? Treat Bloggers With Respect! by Anne R. Allen: “The contempt some business people have for bloggers never ceases to amaze me. Every day I get emails demanding I do free work for companies that are obviously solvent enough to hire employees—so why do they imagine it’s okay to demand that bloggers work for them…for nothing?”

SEO for Authors – Part 2 from TheBookDesigner.com and by Dave Chesson: “Writing a book is no easy task. This is particularly true for independent authors. In addition to the writing workload, self-publishers are saddled with the stress of marketing and promotion. One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.”

The Introvert’s Guide to Launching a Book from JaneFriedman & by  L.L. Barkat: “If you write a book, it’s natural to want to promote it, right? As an introverted writer—who for many years misdiagnosed herself as an extrovert because she was outgoing—I can say, without a doubt: no, it’s not natural. While it might be natural for the extroverted writer, it is anything but natural for the introverted writer when promotion means constant extension of that writer’s self into the world.”

This is The Reason Book Marketing is Exhausting You and How to Fix That by Rachel Thompson: “Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do? There are really three situations we find ourselves stuck in.”

IGTV: The Ultimate Guide to Instagram’s New Video Platform from Later: “IGTV, Instagram’s brand new video platform, is here! IGTV is a place for vertical, long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you.”

Quote of the Week

The simpler you say it, the more eloquent it is.

 

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – June 8, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Wow! There was a plethora of book marketing blog posts on the internet this past week. I’d like to point out David Gaughran’s post on how to sell books. As usual, he offers some real gems.

As always, I hope you have a wonderful weekend.

Marketing Uncovered: How To Sell Books by David Gaughran: “Marketing is more complicated than ever, but the tools we have for reaching readers are fantastic these days, and the rewards for reaching the summit of Mount Discovery are simply immense. Even worth this long-ass intro I’m about to drop! Sometimes we forget. I hear people complaining that things are down across the board and Amazon is squeezing the margin out of everyone, or that the Golden Era is over.”

Hate Book Marketing? 4 Tips To Help You Change Your Mindset and Sell More Books  from Joanna Penn and Belinda Griffin: “It’s ridiculous, you’ve written an entire series of novels, you have a great flair for writing, but this tweet, this tiny message to the world… it’s impossible! You’re not alone. I’ve suffered from this myself and spoken to plenty of other writers who feel the same. You’re not crazy, or stupid, or anything else you may have called yourself. There is, in fact, a very reasonable explanation for your struggle.”

SEO for Authors – Part 1 from TheBookDesigner.com and by Dave Chesson: “Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product. As an author, why should you care?”

How to Network Better by Saying Less by Jane Friedman: “When I was growing up, my mother often repeated the adage “Better to remain silent and be thought a fool than to speak and remove all doubt.” It’s rare that you hear that advice today (we live in very different times), but, for better or worse, I took it to heart and soon uncovered the strange power of silence. Far from preventing people from passing judgment on me, it did the opposite. By remaining quiet in a room full of people talking, and then offering a sharp observation, it increased my presence and influence. Sometimes people listen more carefully when you do finally speak, or they attribute meaning that isn’t there to acts of silence.”

Publishing on Medium…Can It Work for You? – BookWorks from BookWorks: “We wrote about publishing on Medium here in April 2016, when it was still finding its legs. Check out that post if you’re not familiar with Medium to understand its genesis. Since then it has grown and evolved, now offering monetization that was only in the works back then. In the interest of keeping tabs on developments, we set up a free account and receive a daily list of curated content based on the categories we selected. We watched Medium become a robust network of smart writers and experts on every imaginable subject.”

How To Strategically Build A Brand Experience By Guest by Charli Mills and from Rachel Thompson: “Before I rode off into the sunset to pursue literary art in 2012, I used to ride for an outfit, herding their brand. As the person in charge of the marketing communications department for a growing natural food enterprise, I multi-tasked in key areas. My team’s most important responsibility was to manage the organization’s brand experience. Like authors with multiple books, we owned multiple brands. We depended upon a customer base to interact with those brands to give them full expression.”

Quote of the Week

Lock up your libraries if you like; but there is no gate, no lock, no bolt that you can set upon the freedom of my mind.

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

 

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How I Accumulated 40,000 Twitter Followers

How I reached 40,000 followers on Twitter
I remember when I joined Twitter seven years ago. Within the first day, I had four followers, and I recall running out of my office and into the kitchen so I could tell my husband that four people were following me. “Me!” I said.

I was stoked.

I didn’t know back then that to gain followers you had to follow people, so I did nothing, aside from posting a few tweets every day.

Don’t Be a Twit

Then I did the worst thing possible. (I made other mistakes in those days but, hey, I was still learning.) I signed up for an application called TrueTwit. Basically, the application “verifies” that someone who follows you isn’t a bot or a spammer by making new followers type a captcha. If they don’t type the captcha, you can’t follow them back, assuming they’re worth following.

If someone locks down their account, preventing people from following, it’s their fault for being overly cautious. The result? Their account doesn’t grow. They are virtually turning their back to Twitter’s social experience and the opportunity to socialize with their readers and meet new readers as well as meet new colleagues.

When I used the application, I obviously didn’t know better. After a year or two, I might have had 100 followers. Then I read a radical suggestion. Someone recommended that anyone who used an app like TrueTwit should dump it immediately and start following 50 people a day.

I immediately dumped TrueTwit and started following my target demographic, authors.

By the end of the year, I gained about 5,000 followers, and my account grew from there to its present state of 40,000 followers.

So my first bit of advice is don’t use TrueTwit or any application that’s similar to it and if you want to have followers, you need to follow people. Actively start to follow 50 people a day. Starting now.

Unfollow Inactive Twitter Accounts

Not everyone you follow will follow you back. So after giving people a week or so to follow you back, you’ll need to unfollow them. Just say adios to them.

To unfollow these Twitter users, you’ll need to use an application such as Tweepi or ManageFlitter. I’ve used both apps, and I look them both. ManageFlitter also keeps track of inactive accounts (I believe Tweepi does too but I no longer use it) – those people who followed you but then stopped tweeting. I unfollow those accounts as well because I don’t want to tweet to inactive accounts.

ManageFlitter has quite a few awesome features. For example, it identifies bots and spam accounts, I profiled all of its features in a how-to post some time back. The instructions and screenshots haven’t changed, so I recommend that you visit it here.

[Read more…]

Indie Author Weekly Update – April 27, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. All of the posts this week are great. if you only have time to read a couple, make sure you read Anne R. Allen’s post as well as Rachel Thompson’s.

Enjoy your Friday!

The 4 Most Effective Book Marketing Strategies That Work by Rachel Thompson: “I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who walks into a final with a hangover and a broken pencil, hoping to pull the answers out of their you know where.”

Authors Beware: Amazon Gets Medieval on Paid and Traded Reviews by Anne R. Allen: “One email notified me that I’d failed to get “enough” reviews on my new Author Blog Book. But I could get 25 Amazon reviews from him for only $900! Dude, here’s the reason many of us “fail” to get tons of Amazon reviews anymore: scammy review-sellers like you. This is because Amazon fights paid review violations with robots, which are wrong more often than not. And they’re scaring off real reviewers.”

How To Solicit And Act On Feedback From Beta Readers from BookBaby: “You’ve finished your first, second, and maybe even the third draft of your book, and you’re ready for feedback from beta readers. Here are the steps you should follow to get and act on the feedback you receive.”

How To Create A Book From Your Blog from Location Rebel and by Dave Chesson: “Bloggers are in the perfect position to write a book. At first, it might seem like a big leap from blog to book. After all, writing a book is a significant project which requires resources.”

13 Dos and 1 Big Don’t For Growing Your Poetry Social Media Following from Writer’s Relief: “After years of languishing, many poets probably thought they’d never see this day come: Poetry is popular again! There’s a new generation of poets — dubbed “Instapoets” due to their success on Instagram — and these social media-savvy bards are commanding audiences in the hundreds of thousands while enjoying drool-worthy book sales!”

10 Ways Authors Can Grow a Facebook Group from TheBookDesigner.com and by Frances Caballo: “More and more romance authors are using groups instead of Facebook author pages or in conjunction with them. Actually, a lot of experts who run courses also offer Facebook groups as a benefit of a buying a course.”

Quote of the Week

James Baldwin quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – April 13, 2018

Indie Author Weekly Update - April 13, 2018

Welcome to today’s Indie Author Weekly Update. If you’re interested  in starting a Facebook Group, and if you write fiction you should be, be certain to read Blogging Wizard’s post this week. As always, Gil Andrews, Dave Chesson, and Anne R. Allen can always be counted on for some killer material.

And enjoy your weekend!

10 Tips to Protect your Creative Writer Self in the Marketplace: “The biggest obstacle many new writers face in making the leap from beginning writer to professional author is accepting that publishing is a business. Newbie writers have often taken creative writing courses or read books that urge them to “just be yourself”, “be creative: there are no rules”, and “a book should be as long as it takes to tell the story.”

5 Questions to Ask Yourself Before Making Any Changes to Your Website by Gil Andrews: “Have you heard of the Hippocratic oath? It’s an oath that new physicians take when they graduate … Hippocrates made his students swear “by Apollo The Healer” and other cool gods with healing powers that they would uphold ethical standards when they practice medicine.”

16 Promotion Strategies To Grow Your Facebook Group 3x Faster from Blogging Wizard: “You’ve just created your first Facebook group. You expected like-minded people to flock to your group as soon as you put the finishing touches on it. You have a beautiful cover photo, you’ve set your group rules, and it’s looking pretty snazzy. You’ve done everything right. But still, nothing. Absolute crickets. No rush of people eager to join your community. You’re beginning to wonder why you bothered to go to all this effort, to begin with. After all, a Facebook group is useless if it’s not full of engaged members who fit your target market.”

The Surprisingly Simple Solution to Improving Book Exposure by Belinda Griffin: “This is the second in a series of three blog posts I’m writing to break down the top 3 book marketing challenges as revealed by my Book Marketing Frustrations Survey. In the first post, I explained that successful authors focus on readers for better results. This time I’m going to show you how to deal with the problem of not getting enough book exposure.”

9 Ways a Crappy Book Cover Can Sabotage a Marketing Campaign by Joan Stewart from TheBookDesigner.com: “When authors consult with me on any topic related to book marketing and publicity, I ask them a question they usually don’t expect. “May I see the book cover? “I don’t need your help with the cover,” the author says. “I want help identifying the types of stories I can pitch to the media.” Why do I ask to see your book cover?”

Facebook in the News

Facebook rewrites Terms of Service, clarifying device data collection from TechCrunch: “Facebook  is spelling out in plain English how it collects and uses your data in rewritten versions of its Terms of Service and Data Use Policy, though it’s not asking for new rights to collect and use your data or changing any of your old privacy settings.The public has seven days to comment on the changes (though Facebook doesn’t promise to adapt or even respond to the feedback) before Facebook will ask all users to consent to the first set of new rules in three years.”

If You Had One Hour With Mark Zuckerberg, What Would You Ask? Here’s What I Learned About The State And Future Of Facebook, Data, Politics And Bad Actors by Brian Solis: “In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hallwith media and analysts to explain these efforts and also take tough questions for the better part of an hour.”

Quote of the Week

Knowledge is power, and power is best shared among readers. by Frances Caballo

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – March 9, 2018

Indie Author Weekly Update

Welcome to today’s edition of the Indie Author Weekly Update. Do you have trouble getting book reviews? Hey, everyone does. That’s why I included Written Word Media’s post on how to get more reviews.

As always, I hope you have a great weekend!

Five Marketing Tools for Authors Who Hate Marketing from Writer Unboxed: ” If you’re a writer and you’re on social media, have a website, blog, or even just talk about your work with friends, you’re already marketing. So here are five inexpensive and relatively easy-to-use tools to help optimize the marketing you’re already doing.”

3 Inspirational Design Ideas from Bestselling Book Covers from TheBookDesigner.com and by Dave Chesson: “Have you ever come across a book cover design so striking that you not only stop and admire it, but also analyze and learn from it? The best book covers are more than just attractive adornments to the books we love. They also offer ideas and inspiration we can use to guide our own work. There’s no limit to the vast array of inspirational covers out there. Books of all genres and types have covers that not only please the eye but also inspire the mind.”

4 Ways to Create Your Author Persona by Donna Galanti: “Everyone’s persona (or brand) is unique (just like you) and it’s your own personal story that you choose to convey that will draw your readers to you. As Dr. Seuss said, “There is no one alive who is Youer than You.” After all, it’s so much easier to be you than someone else!”

How to Use Scheduling To Automate Your Social Media by Joanna Penn: “Some people think I’m on social media all the time because my presence is there 24/7, but my secret weapon is automation and scheduling, as well as tools that enable me to use social media without spending all my time on it.”

How to Get Book Reviews on Amazon from Written Word Media: “One of the first challenges you’ll face when publishing your book is getting book reviews. Book reviews are important because 1) Books with reviews sell more copies, 2) Many book promotion sites require a minimum number of reviews to use their service and 3) Verified reviews are an additional metric Amazon can use to promote your book.”

Quote of the Week

All I hope to say in books, all that I ever hope to say, is that I love the world.E. B. WHITE

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – February 23, 2018

Indie Author Weekly Update

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Welcome to the Indie Author Weekly Update. This week I had a difficult time trimming the list of best posts from the past week. What you’ll find here are numerous posts on social media and book marketing that are excellent.

I’d especially like to point out the post by Belinda Griffin, which is extraordinary. The post on author collaboration is also important as is the post by Buffer on how to understand the Twitter timeline.

I hope you enjoy these posts today. And,  I hope you have a wonderful weekend.

5 ways to collaborate with other authors (besides writing a book together) by Sandra Beckwith: “Collaborate” is my 2018 business theme. I’ve got two significant collaborations in the works already. In one case, I’ve teamed up with a colleague to create a training program for authors. In the other, I’m partnering with another writer on a ghostwriting project.”

Ultimate Book Trailer Guide: How To Produce a Killer Book Promo Video from Writers Digest: “Consider these stats: Video racks up over 22 billion daily views. It increases the organic reach of social media content by over 100%, compared to photos or text. It ranks toward the top of the first page in Google searches, is popular across demographics, and builds an instant emotional connection with your audience.”

How the Twitter Timeline Works (and 6 Simple Tactics to Increase Your Reach) from Buffer: “Understanding the social media algorithms is important to social media marketers, especially since it can heavily impact a brand’s reach on social media. We’ve talked about the Facebook News Feed algorithm and the Instagram Feed algorithm. This time, we would love to dive into the Twitter timeline algorithm.”

Blogging isn’t Dead: 8 Reasons to Start an Author Blog by Anne R. Allen: “If you tell your non-writing friends you’re thinking of starting an author blog, you’ll probably hear some noise about how blogging is “totally over.” People have been pronouncing the demise of blogging for a decade. Google “blogging is dead” and you’ll see thousands of entries. But it turns out the blog is a pretty resilient medium.”

Amazon Categories to Maximize Book Sales + A Little-Known Secret! by Penny Sansevieri: “Everyone wants more exposure on Amazon. And understandably. Exposure drives book sales. But, as we seek more exposure, don’t spend all of your time focusing on great keywords. Why? Because, yes, although keywords are important, critical even, they aren’t everything. I often authors that they should focus on narrow categories to sell more books. This is because categories with fewer books have lower competition for the #1 spot. And, the top ten is a great place to hit, because Amazon’s algorithms kick in as you start to spike within categories.”

Authors: Don’t Put All Your Eggs in the Facebook Basket from BookWorks: “Everyone is still buzzing about the recent algorithm changes for Facebook. And with good reason—it’s a game-changer for social media marketing in general. Though Facebook and other social media networks are great strategies for book promotion, they should never be your entire marketing plan.”

How To Analyze Your Competition And Create Your Own Author Success  by Belinda Griffin: “Why does everything seem to just work for some authors? There you are slaving away, hustling to get each and every Twitter follower, Facebook like and, well, let’s not even talk about book sales. You know your books are good, just as good as those successful authors’ books.”

Quote of the Week

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

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