There were so many smoking hot posts this last week that I had a difficult time chopping a few off my favorites list. I finally managed to whittle them down to five (I usually include four). I hope you find them relevant to your writing and publishing pursuits.
Why some self-publishers aren’t #indie by Sandal Press Blog: When I first started researching self-publishing, I was surprised by how many authors concentrated on the gate-keeping hurdle of traditional publishing, and not on the business angle of self-publishing. Having nurtured several start-ups, it was plain to me that self-publishing was always, first and foremost, a small business. And, as with all small businesses, it’s never enough to merely produce the product, you have to quality test it, package it, monitor distribution and sales channels, do your best to come up with effective marketing, and so on. And, being a small business, initially at least, all of that massive “other” work, completely unrelated to the product itself, must be carried out by the founder. –
13 Twitter Practices by Melissa Leiter: Did you know, 400 million tweets are sent out per day! Yeah, to say the least Twitter can be an overwhelming social media platform to tackle. How do you use Twitter as an effective marketing tool with all of those other tweets out there? While it may seem impossible to get your 140 character messages seen, this list of best Twitter practices will help and act as a good guidelines for developing an effective Twitter marketing strategy.
How an Agent Makes an Author Money by BookBaby: At the San Francisco Writers Conference, BookBaby president Brian Felsen interviewed literary agents Jody Rein and Katharine Sands about an agents role in the world of publishing, how authors can make their best pitch, and more. In this clip, Rein and Sands discuss the value of an agent in terms of making money for the author.
Why Blogging Is Key For Authors by Rachel Thompson: You may or may not be familiar with the ’10,000 Hours’ principle, which posits that it takes 10,000 hours for a person to practice any kind of cognitively demanding skill to the point of becoming an expert. Many people first heard about this concept in Malcolm Gladwell’s Outliers book, back in 2008. The principle has its detractors, but let’s just say for the purposes of this article, it’s completely valid and applicable to us: writers.
CreateSpace, Lightning Source, Lulu — Where Should YOU Self-Publish Your Book: The Ultimate Resource by LiveHacked blog: I’ve been going around and around with numerous book printers over the past three years. Ever since I got the crazy, half-baked idea in my head that I wanted the “control, speed, and cost-effectiveness of self-publishing” rather than the traditional way to do it, I’ve been through the ringer with pretty much all of the well-known “indie”-book creation shops. Keep reading to see this author’s comparisons of CreateSpace, Lulu and Lightning Source.
About the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.