Indie Authors: Follow These 40 on Twitter in 2017

Indie Authors: 40 Twitter Users to FollowAs you probably already know, Twitter is where I spend most of my time online. My day starts with Twitter and ends with Facebook, but as a Twitter fan woman, Twitter is my darling amongst the social media I use.

To help you start the year right, I decided to create this list of my top contacts and purveyors of information in 140 characters or fewer. I hope  these individuals, experts, and entities soon become your favorites too.

Note: The list is organized alphabetically, not by ranking.

Authors and Experts to Follow on Twitter in 2017

Alliance of Independent Authors

Founded by author and poet Orna Ross, @IndieAuthor ALLI is a membership organization of indie authors and advisors.

Andrea Vahl

Andrea has been writing about social media for years. Although she caters to the business world, her words are genuine pearls of wisdom and she’s well worth following and keeping track of.

Anne R. Allen

I adore Anne’s blog and enjoy following her on Twitter too. She is one smart lady!

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How to Take Charge of Your Author Blog

Take Charge of Your Author Blog by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 19, written and copyrighted by Frances Caballo.


It’s been a while since I talked about blogging so I decided to share today some incredible posts I’ve recently discovered.

As usual, this week’s episode includes summaries of four blog posts with awesome suggestions and, of course, I have your tip of the week.

Let’s start with your weekly tip.

Jody ReinJody Rein is a literary agent and developer of software for authors. She created a website called Writers’ Blog Finder just for authors like you.

You can use this tool to find the top blogs in a number of given categories.

You won’t be able to enter just any keyword. You will need to select a blog category using her designated keywords for your category and a sub-category. She explains that the goal of her tool is different than Google or Safari. She wants to provide writers with a useful filter that produces search results of blogs that she and her colleagues have personally visited.

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Social Media for Authors Podcast: Fine-Tuning Your Author Website

Episode 17 author websites

When I reviewed my editorial calendar for this podcast, I realize I have never spoken exclusively about websites. So I’m correcting the error today.

As usual, this week’s episode includes summaries of four blog posts with awesome tips that will help you tune up your website and get more traffic. And of course, I have your tip of the week.

Let’s start with your weekly tip.

Today I want to talk about NutshellMail. This is a cool application that helps me to stay engaged with my fans, friends, and followers.

You can connect a variety of social media networks to this application including Facebook, LinkedIn, Twitter, and YouTube, as well as Foursquare, Yelp, and CitySearch.

You can tell the application whether you want to receive an email once a day or twice a day and select the time of day you want to hear from his application.

Once you make that decision, you will receive an email that keeps you informed about:

  • new Twitter followers and “quitters”
  • your Facebook friends’ birthdays and popular posts
  • trending posts on LinkedIn from your contacts
  • reviews and photos from Yelp
  • check-ins from Foursquare

From the email you received, you can send tweets, direct messages, replies, and retweets on Twitter.

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Email Signups, Content Curation and How Creativity Helps Us Thrive

OLYMPUS DIGITAL CAMERAOne of the most important elements to a successful writing career is deciding what you should write about. If you want to sell books, you need a market, and if you want a certain demographic to read your book, the book needs to be unique or fill a need. Nina Amir wrote a great post on this very topic that you’ll want to read. Jason Matthews wrote a post for Joel Friedlander that every Indie Author will appreciate. Jason explains how to use Amazon’s search engine to better position your book for sales. What a great topic! I thoroughly enjoyed reading Forbes’ article on how creativity helps us thrive. We knew this was true – right? – and now we have the proof. I hope you enjoy the selection below. (By the way, I took today’s image while traveling in Portugal six years ago.)

5 Subtle Writing Strategies That Drive Email Signups from Copyblogger: Your email list is a group of readers who have chosen to get information from you. They want to hear from you, and you want a large email list that is full of potential clients or customers.

Always Have an Amazing Link to Share from Buffer Blog: Inside the Buffer product, we aim to solve the problem of “what should I share next?” by providing the content suggestions for you—25 of them, each and every day, hand-picked by Courtney and our suggestions team.

How to Fill a “Hole” on the Bookstore Shelf from Write Nonfiction Now!: Maybe you’ve heard the adage that if you’ve been searching for a particular book and haven’t found it, that’s the book you should write. Or if you’ve been wishing someone would tell a particular story, that’s the tale you should tell. And, if there’s a hole on the bookstore shelf waiting for a book readers want and need but that hasn’t yet been published, that’s the hole you should fill when you write your book.

The Innovation Turbo-Charge: How To Train The Brain To Be More Creative from Forbes Magazine: The data is overwhelming: creativity is far and away the most important skill needed to “thrive” (and this word is being used in opposition to “survive” here) in today’s world.

39 Things to Remember While Struggling to Build Your Writing Career from Writer Platform: When you’re knee-deep in the tangle of learning something new, it’s easy to get lost in trivialities.

Playtime with Amazon’s Search Engine and Selling Prompts by Jason Matthews via The Book Designer: If you feel any dread when it comes to keywords (or metadata), you’re not alone. Many authors have a limited understanding of these digital entities and struggle to add elements to their books to assist with Amazon’s search engine. Fortunately there’s good news for those who recoil when it comes to keyword research; this can be fun. Think of it as a game where you play around and experiment with Amazon’s search engine.


Social Media Time Suck by Frances Caballo of Social Media Just for WritersAbout the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Image by Frances Caballo

Curation, Kickstarter, Getting Visible and Hummingbird

5-30-14 Frances Caballo

This week’s Roundup includes a potpourri of articles from different corners of the blogosphere. Search Engine Watch posted a great article on content curation tools while MemeBurn did an excellent job of explaining Google’s changes to its algorithm. In between, you’ll find a post by Social Media Revolver, Copyblogger and David Gaughran. I hope you enjoy these!

26 Free (or Free-to-Try) Content Curation Tools from Search Engine Watch: Content is still king, but it isn’t always practical or cost effective for marketers to produce brand-new, meaty, thought-leadership level content pieces on a regular basis. That’s where curating content can come in handy.

NoiseTrade: Build Audience While Boosting Your Mailing List from Let’s Get Visible: What if I told you there was a cool new way to share your work with the world that could help you build audience, boost your mailing list, and make money at the same time?

A Warts-and-All Guide to Kickstarter: What Works and What Doesn’t (Plus Where We Royally Screwed Up) from Copyblogger: These are the lessons we’ve learned so far while promoting our own in-progress Kickstarter campaign. It’s been very successful … but that’s happened in spite of some serious blunders on our part.

25 Quick Tips How To Use YouTube, Vine, Instagram, Reddit and Flickr In Your Marketing from Social Media Revolver: If you are thinking about adding videos to enhance the visibility of your website, then you have an array of options to choose from.

Memeburn presents: the ultimate guide to promoting your content online from MemeBurn: With the release of Google’s Hummingbird came a great change in the world of SEO. Although many digital agents consider that the changes were to be expected, it has become quite difficult for businesses to promote themselves online. The SEO landscape is not the same as it was ten years ago, and this basically means that companies have to work harder, and invest more time and money in expanding their online credibility. The Hummingbird and Panda algorithms love high-quality, compelling content that truly adds value to the World Wide Web.


About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Photo credit: TheSeafarer via photopin cc

Friday Roundup: Growing Your Twitter Tribe, Handling Bad Reviews and More

dreary.smThe weather in Northern California turned from sunny days to overcast skies and the possibility of thunderstorms. But these posts brightened my experience on the blogosphere. This week’s roundup includes posts from Derek Blass, Copyblogger, Peg Fitzpatrick and others. Topics range from what to do when you receive a bad review to the importance of learning HTML code for all writers to using social media to market books. I hope you enjoy them.


Growing Your Twitter Tribe, Handling Bad Reviews and More

Build Your Twitter Following–Quickly! – This one is from Derek Blass: “You’ve got an account, you’ve chosen a background, and you’re ready to start telling the world your DAMN thoughts! Eh, the world looks like that egg in your profile picture, right? Zero followers. I remember when I started my account, I was like, what the hay, who am I tweeting to? Even at about 25-50 followers, I still felt sheepish about it. The following tips are designed to help you build your following. Or, if you’ve already got a decent start, to help you augment the foundation you already have!”

How to Handle Bad Reviews – This post is by Alyssa Hubbard: “I’ve never met a writer who wasn’t protective over their writing, myself included. When you toil day-in and day-out on a draft, writing, re-writing, editing, then preparing it for publication/submission, it’s hard to not become protective over what you’ve written. Once the book is out there for the prying eyes of readers, your book is subject to the opinions of loving readers, critical readers, and snarky readers, all of who might, and probably will, give your well-groomed work a negative review. It is bound to happen. No author is impervious to the dreaded negative reviews, and the worry shouldn’t be placed on getting the negative review. The worry should be how you react to the negative reviews, and today I have made up a list of how to go about handling the reviews. Onward we go!”

Extremely Basic HTML for People Allergic to Code – This one’s written by Lance Charmes for the Murder Lab blog: “Be afraid. I’m going to talk to you about the Hypertext Markup Language, which you’ve probably seen referred to in a zillion places as HTML, the language that underpins web pages. Everything you’re seeing on this page (and any other one on the web) is built from HTML or one of its spawn. Here’s the good news: as an author, you don’t need to be able to build websites in HTML. Let WordPress or Blogger take care of all that plumbing.”

37 Tips for Writing Emails that Get Opened, Read, and Clicked – This post is written by Henneke Duistermaat for Copyblogger: “Collecting email addresses is half of the battle in email marketing. The other battle is enticing your readers to open them. This post has some great tips: “We’ve all been there …. You’ve carefully crafted an email. You’ve polished each sentence. You’ve racked your brain for the very best subject line. You hit publish with a sigh of relief. That’s done. But when you look at your email stats, you notice that the opens aren’t as good as you’d hoped, and the click-throughs are disappointing. It’s depressing. Does it feel like a big challenge to get people to open and read your emails? And then to go on to click through? It doesn’t really need to be so hard. You’re about to learn the most important advice I’ve found for writing emails that get opened, read, and clicked. Ready?”

How to Get People to Fall in Love with your Book using Social Media – This one’s by Peg Fitzpatrick: “In today’s writing world, there’s huge competition for readers. Authors are expected to have their own social media platform whether they are traditionally published or self-published. The first question writers ask is “Can I sell any books using social media?” Followed closely by “I don’t have time for social media.” The answer to the first question is yes, you will sell books using social media but more importantly, you’ll connect with your readers. I feel that all authors need to make time for social media to be successful with their book marketing and this is backed up with information from traditionally published authors.”

Did you have a favorite post from this past week?

socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.