Facebook, Content Marketing, and Selling Courses: Do you really need them?

Social Media Just for WritersThe other day I was feeling overwhelmed by email. You know how that feels, right?

You look at your inbox, and there are all these catchy email headlines tempting you to open them, take yet another course, buy yet another product.

Don’t get me wrong. I don’t begrudge successful author entrepreneurs or social media experts with enticing offers. I also use email marketing and hawk my books and services from time to time too.

But last week it just seemed like too much. Let me give you some examples of the headlines in my inbox:

  • 50 Ways to Get More Facebook Fans
  • 5 Things You Should Be Doing with Your Content But Aren’t
  • Why You Need to Sell Courses Starting Now!

This is my response to those headlines.

[Read more…]

How to Ramp up Your Blogging

2-20-15This week’s segment includes summaries of four blog posts that will help you tune up your blog posts and extend your reach, and of course, I have your tip of the week.

Blogging Tips for Authors

You have a beautiful author website, right? And a blog that you host on your website.

But is your blog getting the traffic you’d hoped for?

Blogging success doesn’t happen overnight. It takes time.

What I mean by this is as you expand your presence on social media and grow your follower base, traffic to your blog will increase.

You’ll see more people visiting your website and more people leaving comments on each blog post.

Whether or not you’re new to blogging, here are some tips to consider:

  1. Your readers want to hear from you and regularly updating your blog will help to increase traffic to your website.
  2. Read other blogs and leave comments. For example, when I leave comments on Joel Friedlander’s blog, I always include my website address, however, not within the body of my comment but instead in the login box. This way if people like what I have to say, they’ll probably visit my blog and I likely will pick up a new subscriber.
  3. Include images with each new post you write. Now that we have apps such as PicMonkey and Canva, there’s little excuse for not spending a few minutes to create engaging images for each new post we write.
  4. After your new post has been on your blog for a few weeks, publish it on LinkedIn as well. You’ll be amazed at the number of blog subscribers you’ll pick up by using LinkedIn’s powerful publishing platform.
  5. Pepper your posts with video, SlideShare presentations, and a podcast. Your readers will enjoy the diversity.
  6. Make sure you have the best host for your website. I use A2, which provides 24/7 client support, even on holidays. http://www.a2hosting.com/5785.html
  7. Use a social media dashboard to inform your following of each new post. I recommend SocialOomph because in addition to scheduling your posts you can schedule recurring tweets and view your analytics.

Friday Roundup

I scoured the Internet and found some great posts that will help you with your blogging. You’ll find links to these articles in my show notes on my Friday blog.

First up, is a post by Aaron Orendorff. (Sorry, the link no longer exists.) He says,

There is no such thing as great writing. Only great rewriting.

When you blog, great rewriting accomplishes these goals:

  • It’s compelling.
  • It converts, meaning, your blog readers buy your books.

How do you achieve these goals? Copyblogger has these tips for you:

  • Write enticing headlines and subheadlines.
  • Start with a killer introduction.
  • Use subheads every three to six paragraphs so that people can scan your post.
  • Be conversational in tone.
  • Present data or quote the source of information.
  • Include a call to action.

Next up is Content Marketing 101: A Huge Collection of Tips and Tricks, Plus 34 Must-Read Blogs to Follow  by the great blog writers at Buffer.

For this post, writer Nicole Miller assembled tips from a Twitter chat about content marketing. The tweets define engagement and writing for your target demographic and discuss the types of analytics you should pay attention to.

The tips also suggest for writing effective calls to action.

Finally, this post lists 34 blogs about content marketing. Blogs that made this list include Copyblogger, Mashable, Social Media Examiner – all heavy hitters on the blogosphere, as well as HootSuite, HubSpot, Buffer, and SteamFeed – some of my favorites.

To see the complete list of blogs and learn more, be sure to read this post.

Next, is How To Write Better Blog Posts: Use These 10 Tips To Keep Your Readers Wanting More.

Have you ever wanted to write blog posts that make your readers hungry for more?

What about posts that get more shares, links, engagement, and traffic?

In this post, writer Sue Anne DunLevie has these suggestions for you:

  • Plan your post before your write it.
  • Don’t write your introduction or your conclusion until you’ve written the rest of the article.
  • Don’t hesitate to use personal experiences.
  • Break up your text with images, bullet points, numbered bullets or a block quote.

These are all great tips. To read them in more detail, be sure to check out the entire post.

Finally, I wrote a post titled 34 Blogging Topics Just for Writers.

Newly published authors often ask me, “What should I blog about.”

So I wrote this post with blogging topics for nonfiction writers, fiction authors, and poets.

If the next time you sit down to write a post you can’t think of anything to write, navigate to this post and find a topic that suits you.

Be sure to check the post for where I provide more detailed information.

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Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Friday Roundup: Resources for Indie Writers

10-17-14 Resources for Indie Writers

Every Friday I compile a list of online resources for authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.

Using Backstories as a Way to Connect with Your Audience, from the Content Marketing Institute blog: Who doesn’t love a good backstory? If you’re hearing the story, it feels like you’re getting information that no one else has. Or, if you’re telling the story, you get to make a connection that can’t be achieved in any other way.

Think Call to Reward NOT Call to Action, from the Engaging Brands, from the Engaging Brand blog:   Fans, followers, email lists are the customer giving you permission to talk to them. They are saying “I am aware. I like what I see yet I still need reasons to buy from you and the chance to actually buy from you.’ They are not a sale. They are not money. They don’t pay the bills. That is the bad news. The good news is that like debtors on your balance sheet…. Fans/followers are assets that can be turned into money IF …

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet, from the AllTwitter blog: So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.

How To Choose A #TwitterUsername When Yours Is Taken by Keri Lynn Engle on the Blogging Wizard blog: The new Twitter design now gives you the ability to pin a tweet to the top of your profile. Now any visitor to your Twitter profile page will see the pinned tweet first, and all your other tweets—including newer ones—will be below.

All my eBooks are now priced at $2.99:

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Social Media Just for Writers


Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web