Facebook, Content Marketing, and Selling Courses: Do you really need them?

Social Media Just for WritersThe other day I was feeling overwhelmed by email. You know how that feels, right?

You look at your inbox, and there are all these catchy email headlines tempting you to open them, take yet another course, buy yet another product.

Don’t get me wrong. I don’t begrudge successful author entrepreneurs or social media experts with enticing offers. I also use email marketing and hawk my books and services from time to time too.

But last week it just seemed like too much. Let me give you some examples of the headlines in my inbox:

  • 50 Ways to Get More Facebook Fans
  • 5 Things You Should Be Doing with Your Content But Aren’t
  • Why You Need to Sell Courses Starting Now!

This is my response to those headlines.

[Read more…]

How to Ramp up Your Blogging

2-20-15Enjoy the show notes for Episode 11 of the Social Media for Authors Podcast.

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This week’s segment includes summaries of four blog posts that will help you tune up your blog posts and extend your reach, and of course, I have your tip of the week.

Blogging Tips for Authors

You have a beautiful author website, right? And a blog that you host on your website.

But is your blog getting the traffic you’d hoped for?

Blogging success doesn’t happen overnight. It takes time.

What I mean by this is as you expand your presence on social media and grow your follower base, traffic to your blog will increase.

You’ll see more people visiting your website and more people leaving comments on each blog post. [Read more…]

Friday Roundup: Resources for Indie Writers

10-17-14 Resources for Indie Writers

Every Friday I compile a list of online resources for authors to help newly published writers market their books on the social web. I hope you enjoy this week’s selection.


Using Backstories as a Way to Connect with Your Audience, from the Content Marketing Institute blog: Who doesn’t love a good backstory? If you’re hearing the story, it feels like you’re getting information that no one else has. Or, if you’re telling the story, you get to make a connection that can’t be achieved in any other way.

Think Call to Reward NOT Call to Action, from the Engaging Brands, from the Engaging Brand blog:   Fans, followers, email lists are the customer giving you permission to talk to them. They are saying “I am aware. I like what I see yet I still need reasons to buy from you and the chance to actually buy from you.’ They are not a sale. They are not money. They don’t pay the bills. That is the bad news. The good news is that like debtors on your balance sheet…. Fans/followers are assets that can be turned into money IF …

Facebook, Twitter, Instagram, Pinterest, Vine: Social Media Marketing Cheat Sheet, from the AllTwitter blog: So you want to use social media to market your brand? Sounds like a smart plan. The top sites collectively have billions of people actively using their platforms each and every day, and many of them come armed with credit cards.

How To Choose A #TwitterUsername When Yours Is Taken by Keri Lynn Engle on the Blogging Wizard blog: The new Twitter design now gives you the ability to pin a tweet to the top of your profile. Now any visitor to your Twitter profile page will see the pinned tweet first, and all your other tweets—including newer ones—will be below.

All my eBooks are now priced at $2.99:

Blogging Just for Writers

Avoid Social Media Time Suck

Social Media Just for Writers

 

Frances Candid Shot 12-5-13About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web