4 Time-Saving Content Curation Tools for Writers

Frances Caballo - Social Media Just for WritersCreating content for your social media profiles needn’t take more than 10 minutes each morning.


Once you have your favorite content scouters (my word) in place, you’ll find that the content will appear before you almost magically. My scouters are the tools I use to help me pinpoint the content that furthers my brand, keeps me updated, and will provide my followers with the information they want to read.

Scouting for Content on the Web

Below are four content curation tools that you may want to start using.


Once of my favorite content curation applications is Swayy. After opening an account, tell Swayy what your keywords are and the app will deliver your content to you every morning via email.

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You can also use Swayy to schedule your content, a definite time-saver. As you can see, Swayy provides the options to share content on Twitter, Facebook or LinkedIn. I can add hashtags and even opt to share it later.

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In addition, when I click the Calendar option, another window opens and I can schedule my content on any day and at any time I wish.

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Similar to Swayy, ContentGems will provide a comprehensive summary each day of the content that relates to the keywords you selected. This is an example of just some of the information ContentGems sent me this morning.

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Similar to Swayy, you can also share content via this application. When you select Share via ContentGems, you’ll have two options as noted in the screenshot below.

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If you use Buffer to schedule your tweets, ContentGems will add your tweet to your queue. When I select Buffer, this window appears with the option to share the information now, later or schedule a tweet at a specific time.

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Twitter Lists

Twitter lists aren’t an application but they are important to your content curation strategy. Once your following and follower count grow, it will become difficult to sort through your news feed to find the Tweeps you rely on for great content.

You can solve problem this by creating a Twitter list. I created a short video to show you hot to start creating your own lists.

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If you have problems viewing the video, you can paste this URL into your browser to see it: http://www.screencast.com/t/w9QiwmW6m

LinkedIn Pulse

Pulse is a wonderful tool for vetting your LinkedIn newsfeeds. Through its content platform, LinkedIn users are now sharing entire blog posts on LinkedIn. Some of this content may be items you’d like to share with your own following. Pulse will send you stories of interest based on whom you follow on LinkedIn. You can choose to see the suggestions on a weekly, daily or as the new content appears on LinkedIn.

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Similar to Swayy and ContentGems, you can elect to post the content directly to your profile by clicking the arrow.

What are your go-to strategies for finding great content while saving time?


Social Media Time Suck Final 200About the Author: Frances Caballo is a social media manager for writers and author of  Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter and the San Francisco Writers Conference. You can find her on FacebookTwitterLinkedInPinterest, and Google+.

Practical Tips for Marketing Your Books on the Web

Photo Credit: Alan Cleaver via photopin cc

How to Curate Your Best Content

Practical tips for marketing your books on the social web

Social Media Just For Writers 185 KB

Last week we discussed my four-step solution to avoiding the “time suck factor” on social media.

Time suck is my inglorious manner of describing how people can sometimes be stuck on the Internet for hours posting, updating, liking, commenting, and tweeting when tey would rather be writing.

As I shared last week, you can distill social media marketing into four simple steps:

  1. Curate
  2. Schedule
  3. Comment
  4. Analyze your return on investment

This week we’re going to delve further into the concept of curation.

You Are What You Tweet

On social media, your reputation rests on the information you post. So if you want to attract a following that longs for every blog post that you write and is eager to see what news you’ll be tweeting today, curate your information with care.

Heidi Cohen (@HeidiCohen), of Riverside Marketing Strategies, describes content curation as “the process of choosing the most relevant information to meet your readers’ needs on a specific topic like a good editor or museum curator. Content curation requires more than just the selection of information. It’s the assembling, categorizing, commenting and presenting the best content available.”

I love this quote but Heidi makes it sound harder than it really is.

Yes, content curation takes discipline. Why? Because we are all bombarded with information these days and your job will be to cut through the slush in newsfeeds, inboxes and on the Internet and select the best and most relevant content that applies to your niche.

One way to approach curation is to specialize on targeted topics. For example, Rachel Thompson has two Twitter accounts. On one, she focuses on sexual abuse and on the other, she focuses on social media and writers.

Don’t try to curate all topics. Become known by what you talk about online. If you write paranormal romance novels, curate about that genre. If you write memoir, curate information about workshops, conferences, and other opportunities where writers can learn more about the craft.

Content Curation by Frances CaballoIf you are writing a cookbook filled with delicious, gluten-free recipes, post about findings in Celiac Disease or about new food manufacturers making it easy to follow a strict, gluten-free diet.

If your novel features a woman entrepreneur or CEO, focus on writing, publishing, and issues that women in business face.

If your novel is set in France, curate information about the particular era you write about and look for dreamy images of Frances or of cities where your characters live.

Don’t curate about the presidential election, the opening of a zoo, or the Fourth of July parade in your town. Narrow your focus and become known for always posting the best and most up-to-date information in your field. 

You are your content and you will become known by the content that you post. In other words, become an authority in your niche.

The 80/20 Rule

Twenty percent of the time you can boast, promote, and post about your books, blogs, workshops, and speaking engagements. But don’t be heavy-handed. Make sure that your blog posts contain information that others will want to curate and share with their own followings.

Above all else, be authentic.

Here are some examples:

  • Are you running a Cyber Monday special on an eBook? Note it on your social media profiles.
  • Perhaps you can hardly wait to post information about a writing award you received. Let your friends know about it.
  • Did one of your poems make it into a prestigious anthology? This is great content to post.

A good portion of the time, you will want to promote others, share great blog posts on innovations in self-publishing or help your friends learn about great writing workshops and conferences.

You could spend hours curating information, but who has the time? Quickly scan these web pages and applications and use the best information you can find in 5 to 10 minutes. You will learn a lot through this process and become known as a must-follow writer.

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.