Indie Author Weekly Update – May 4, 2018

Indie Author Weekly Update

This week’s Indie Author Update contains a lot of jewels. Don’t miss Cindy Etler’s post on how to become a bestseller and Penny Sansevieri’s post on Goodreads giveaways.

As always, enjoy your weekend!

How to Become a Bestseller with Money, Luck, or Work (Mostly Work)  from JaneFriedman and by Cindy Etler: “If you build it, they will come” is the biggest crock of sh*t ever foisted. The second biggest is my own mental script: “If I write it, The New York Times bestseller list will come.”  *EHNT* Wrong answer.”

New Goodreads Giveaway Checklist for Indie Authors from BookWorks by and Penny Sansevieri: “One of my favorite book promotion tools is a Goodreads giveaway. And, I know that lots of authors weren’t happy when Goodreads changed the program from free to paid. After taking the new program for a test drive, I think it’s still worth the price of admission. So, I’m sharing what I see as the top benefits as well as the checklist you’ll want to use when doing your own Goodreads giveaway.”

5 Powerful Ways to End Your Blog Posts (and Fire Up Your Audience) by Henneke Duistermaat: “For once, Howard Fields feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines …  Howard’s mind wanders back to last night’s dinner at Ning. The sweet spiciness of the soft-shell crabs still lingers in his mouth. He licks his lips, remembering the tingling feeling and the aromatic mix of exotic spices. Lemongrass. Ginger. Chillies. And what else?”

Book marketing tips for self-published authors from BookBaby: “In my opinion, publicity partners with marketing, but marketing sets the message and the budget. When the head of marketing meets with the head of publicity, discussing the strategy for the book as colleagues, Publicity will say, “This is a very media-genic author, she has a great following around the country, she is great for radio, TV, etc.” Then the Marketing person might say, “Great, we will set aside money for the plane ticket to New York to be on a morning talk show,” or “We’ll set aside money for maybe a satellite radio tour…”

Book PR: Do’s & Don’ts When Wooing the Media – Part Two from BookWorks and by Chris Well: “The fastest way to draw attention to your book is to be featured in the media. But getting that kind of book PR can be tough if you don’t understand how to do it correctly. These past 30-odd years working in the media, I’ve been pitched by a lot of authors who wanted access to my audience. Unfortunately, most authors don’t get how PR works. As a result, they can make a terrible impression and do themselves more harm than good.”

The Business of Being a Writer: An Interview with Jane Friedman  by Lisa Tener: “Yes, writing is a creative pursuit. Yet, being a successful writer requires learning about the industry, understanding how you can support yourself financially within this field and developing a business plan to succeed. In The Business of Being a Writer, Jane Friedman offers her 20 years of experience within the publishing industry to teach writers basic—and crucial—business principles. Jane covers both general principles and those specific to the field of writing.”

In the News

Books by women priced 45% lower, study finds by The Guardian: “A study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg and mathematician Adam Kapelner of Queens College-CUNY, looked titles published in North America between 2002 and 2012. The authors analysed the gender of each author by matching names to lists of male and female names, and cross-referenced with information about price, genre and publication.”

Quote of the Week

Albert Einstein quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – March 2, 2018

Indie Author Weekly Update

In this week’s Indie Author Update, be certain to read Amy Collin’s post about Amazon and Chris Well’s post on how to have a media-savvy website.

I hope you enjoy your weekend!

Indie Author Updates

36 Smart Ways To Grow Your Email List 2x Faster from Blogging Wizard: “You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool. That includes social media.”

5 Creative Blog Post Ideas for Savvy Author Marketing from Penny Sansevieri: “You may be a savvy blogger, or maybe you’re still digging in your heels about starting your blog, but no matter where you fall on that spectrum I have to tell you that blogging is a critical piece to your author marketing. If you want to sell more books, I urge you to get on the blog train.”

Three Different Ways to Approach Blogging as a Novelist [With Examples]  from Aliventures: “If you’re a novelist, should you have a blog? Opinions differ! You might have been told that you should blog, because you need to build a platform, or because it’s a good way to get people onto your site and then onto your mailing list, or because publishers / readers / the media will want it … or for almost any number of reasons.”

Book Promotion: Do This, Not That – February 2018 from TheBookDesigner.com and by Amy Collins: “Amazon is no longer listing books supplied from IngramSpark as “in stock.” In the past, Amazon would list IngramSpark sourced books as “in stock” because they knew that they could order the book and get them in a day. In the last few months, Amazon has changed this practice. They will only order enough POD IngramSpark sourced books to fill existing orders. Occasionally, they will order a few more when demand shows that they will sell them. Books that previously were listed as “in stock” are no longer and it is dramatically affecting sales.”

Media-Friendly Author Website Content – Part Three from BookWorks and by Chris Well: “This is the last of three posts outlining the essentials that you need if you want a media-friendly author website if you want to get media attention. Still with me? Great! If you recall, in Part One we discussed how to present basic information about yourself and your book(s). Then in Part Two, we went over the different ways you can make it easier for website visitors to contact you to set up an interview, ask questions, invite you to speak, etc.”

How to Put the Joy (and the Impact) Back into Twitter from Alliance of Independent Authors and by Helen Baggott: “Do you have a Twitter account but don’t know why? Do you send out an occasional tweet hoping someone will buy your book? Establishing a presence does take time but it doesn’t have to be hard work – and you might even enjoy it.”

Fiction Contests

Fiction Writing Contests Worth Your Time (Spring 2018)  from Writer Unboxed: “This submissions season covers fiction contests with deadlines between March 1, 2018 and May 31, 2018. March is absolutely stacked with deadlines; so no excuses about not submitting! Thanks to Literistic, Poets & Writers, Submittable Discover, and New Pages for many of these contests.”

Quote of the Week

Without imagination we can go nowhere. And imagination is not restricted to the arts. Every scientist I have met who has been a success has had to imagine. RITA DOVE

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

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Indie Author Weekly Update – September 29, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts from Adam Connell, Joanna Penn,  Ali Luke, Buffer, and Writers in the Storm. I hope you enjoy the selections.

Well, we are firmly into fall, my favorite season. How does your writing change with the seasons? I’d love to know!


Indie Author Updates

How To Launch Your Own Facebook Group And Get Loyal Fans  from Adam Connell: “Facebook groups are powerful. They’re a perfect place to start real conversations about things that matter to you. And because your audience members are already on Facebook (Facebook addiction is a real thing, people), they are far more likely to engage with you and your brand in Facebook groups than they are on your blog. With Facebook Live, you can now do live training right inside of your group.”

[Read more…]

Indie Author Weekly Update – July 28, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts from Chris Well, Penny Sansevieri, Buffer, Social Media Examiner, Book Riot, and Authority Pub. Topics range from email lists to using Facebook as a substitute for a book club to Amazon ads. The topics are diverse this week.

Meanwhile, I hope you’re enjoying the summer and finding pockets of inspiration wherever you are.


18 Experts: Why Every Author Needs an Email by Chris Well: “Despite all the tools available for promoting your books and building your author presence online, it would be a mistake to discount the value of a healthy email list. Building a list of email subscribers allows you to engage with your readers, drive new book sales, and insure your author platform against inevitable changes in search engines and social networks. Don’t believe me? Here are 18 influencers–including authors, bloggers, podcasters, and other online teachers–who explain why you need an email list.”

[Read more…]

Indie Author Weekly Update – March 10, 2017

Indie Author Update

In this week’s Indie Author Weekly Update you’ll find posts on blogging, branding, author bios, social media, and more. I hope you enjoy this week’s selection.

Meanwhile, after several days of rain and hail we’re enjoying a few days of respite, sun, and warmer temperatures. The warmer temps are always inviting to pursue a hike or bike ride. Don’t you agree? I hope you find your time in the outdoors as inspiring as I do.


 Indie Author Update

Why Do I Need a Media Kit? 5 Reasons (+ FREE online workshop series March 13-24!) from Chris Well: “The media kit is an essential tool for every author who wants to leverage the power of the media to build their brand. This set of PR materials gives media influencers and others a clear snapshot of what you have to offer.”

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Indie Author Weekly Roundup September 30, 2016

Indie Author News This WeekAs an indie author, what steps are you taking to sell more books? How to sell more books is the continual question for authors and so I hope this week’s indie author weekly roundup will provide some answers for you.

And …

Don’t forget to sign up for next Tuesday’s Conversations with Frances when I’ll be interviewing blogging and self-publishing expert Joel Friedlander. You’ll have plenty of opportunities to ask him anything you’d like as well. So join us October 4 at 11 am.


Indie Author Updates

10 Things Authors Need to Stop Doing on Social Media Immediately from Digital Book World: “Almost every author has been told at some point, “You gotta get online and promote.” But only a small percentage of authors have actually been coached on social media best practices, resulting in hundreds of authors using social media completely wrong and turning readers off rather than attracting them. If you are guilty of any of the following social media practices, for the sake of your readership, please stop immediately.”

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How Social Media Fits into Your Publicity Strategy

How Social Media Fits into Your Publicity Strategy by Chris Well for Frances CaballoToday I present a guest post from Chris Well (@BuildYourBrandA) of Build Your Brand Academy on the topic of social media vs. publicity. Chris does an excellent job of explaining how you can use social media to gain publicity for your books.


So I was sitting at my desk, probably doing my job, certainly minding my own business, when I got a phone call from an author who had a book and wanted me to do something about it. Granted, at my day job I’m employed by a major media company with a network of websites, magazines, and radio stations.

But this author was going about this “publicity” thing all wrong. No matter how compelling his book might be—and as he attempted to tell me his life story, it did sound like the stuff of which TV movies and after school specials were made—he was talking to the wrong person at the wrong office at the wrong company. His book was not a fit for our audiences.

When I asked which of our brands he was pitching, he didn’t have an answer. All he knew was I was someone in the “media.”

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