Indie Author Weekly Update – March 30, 2018

Indie Author Weekly Update

This week’s Indie Author Update focuses heavily on Facebook for obvious reasons. Be sure to read the post by Charlie Warzel, the first one in the group of Facebook stories below. And of course be sure to read the first post I mention below by Written Word Media because it’s brilliant.

Have a great weekend!

How to Get Amazon to Sell Books for You from Written Word Media: “You may have heard authors and other publishing professionals talk about the Amazon algorithm and how it impacts their books. In this article, we break down what an algorithm is, how the Amazon algorithm works and how it impacts you as an author. Before we begin: Don’t be intimidated by the terms you see. Everyone can understand how this works. And, as an author who is aiming to sell more books on Amazon, it is important that you understand what’s going on behind the scenes.”

Lead Magnet Checklist: 5 Must-Have Features of a Crazy Effective Lead Magnet by Gill Andrews: “The time when people were downloading free ebooks in masses is long over. Lead magnets aren’t hip anymore. These days everyone and their grandma has a ‘Download free ebook’ button on their page. For you as a business owner, it became much more difficult to get those email addresses, get your new subscribers to open your emails and engage with your content. But difficult doesn’t mean impossible.”

How to Get Algorithm-Busting Engagement on Facebook [Podcast] from Chris Syme: “In this episode Chris and Becca interview author Shawn Inmon for tips on how he built his Facebook page from 86 fans to over 3000 by being consistent, persistent, and personable. And, spending less than ten dollars a month.”

Social Media Phobic? Facebook is (Still) Your Friend from Writer Unboxed: “For sure, our collective conscience would be cleaner and we’d all be a lot less distracted without it. Some of us would probably even feel a vengeful twinge of self-righteousness seeing Zuckerberg and his cohorts caught at last with the smoking gun that proves their invention is not only bad for us, but just downright bad.”

Facebook in the News

There were a lot of stories published about Facebook this past week; the ones below are among the best I read.

Facebook Has Had Countless Privacy Scandals. But This One Is Different. by Charlie Warzel: “Facebook’s Cambridge Analytica scandal has everything: peculiar billionaires, a once-adored startup turned monolith, a political mercenary who resembles a Bond villain and his shadowy psychographic profiling firm, an eccentric whistleblower, millions of profiles worth of leaked Facebook data, Steve Bannon, the Mercers, and — crucially — Donald Trump, and the results of the 2016 presidential election.”

Now would be a good time for Mark Zuckerberg to resign from Facebook from TechCrunch: “Facebook  is at the center of a dozen controversies, and outrage is peaking. The social network has failed again and again at expanding beyond a handful of core features. Doubts of its usefulness, and assertions of its uselessness, are multiplying. A crisis of confidence at multiple levels threatens the company’s structure and mission. Now is the time for Mark Zuckerberg to spare himself the infamy and resign — for Facebook’s sake and his own.”

Mark Zuckerberg’s Reckoning: ‘This Is a Major Trust Issue’ from The New York Times: “For much of the past week, Facebook has been embroiled in a controversy involving Cambridge Analytica, a political consulting firm with ties to Donald J. Trump’s 2016 presidential campaign, and how the firm improperly obtained and exploited personal data from 50 million Facebook users.”

Can We No Longer Trust Facebook? by David Meerman Scott: “There’s a growing #DeleteFacebook movement as well as congressional scrutiny. No, I’m not going to abandon my Facebook accounts like Elon Musk did with the company pages for Tesla and SpaceX. But I am using Facebook a lot less. I used to go to Facebook every day. Now I’m only there a few times a week. Not because of the news but because I find the platform much less useful than I used to.”

Quote of the Week

You don’t need to focus on getting followers on social media, you can instead forge true connections with people who love the kind of work you create. -Dan Blank

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – September 22, 2017

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to listen to the podcast with Dave Chesson. It’s awesome. I also love the post by Susan Wolfe because it teaches us to never give up as writers.

Well, summer is definitely coming to an end. I hope you enjoyed the season.

[Podcast] Amazon Keywords Learning Lab with Dave Chesson from Chris Syme: “Hear Dave’s story and how he got into self-publishing. What the heck is a keyword anyway and why you need to know. Where you should be using Amazon keywords. And more.”

[Read more…]

How to Sell More Books with Less Social Media with Chris Syme


Last week, Chris Syme of CKSyme Media Group was my guest on Conversations with Frances. The hour-long webinar was wide-ranging but mostly focused on Chris’s belief that social media needn’t be time consuming as long as you have goal-focused strategies.

Here are a few notes from the webinar. Be sure to watch the video to hear all of Chris’s advice and suggestions.


The best ways to use social media to sell books: Use social media wisely. Social media is just another tool; a community-based tool that has revolutionized everything. It is a powerful tool for both sales and engagement. It’s the only tool that does that.

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Indie Author Weekly Update – September 8, 2017

This week’s Indie Author Weekly Update focuses on blogging and publishing strategies. I think you’ll enjoy the posts below from Adam Connell, Joan Stewart, Anne R. Allen and Writer Unboxed.

Was there a heat wave where you live? There was one in Northern California and thank goodness the temperature has returned to its more temperate moderate. I hope you enjoy the few days of summer that we have left.

How To Beat Blogger’s Block With Endless Blog Post Ideas from Adam Connell: “Blogging is supposed to be about inspiring your readers. So, how come your blog leaves you uninspired every time you have to write another blog post? You end up thinking: Another week’s gone by and I need to write a post. I have nothing to write about. I’ve written everything I can about my niche. When this happens, the mere thought of sitting down to write feels like there’s a mega-ton rock on your head – which you can’t seem to shake off. No amount of mustering, fighting or even trying some wacky things can make what you’re feeling go away.”

[Read more…]

Indie Author Weekly Update – September 1, 2017

Indie Author Weekly Update

In this week’s Indie Author Weekly Update, posts range from Mark Coker’s views on cultivating superfans to Hugh Howey’s insightful Part IV of his series on writing and publishing. I hope you enjoy them all.

Where I live, September is starting with a heat wave. Wish me luck as I strive to stay cool and say a prayer — or send good thoughts — to all the people in Texas who are suffering due to Hurricane Harvey.


Indie Author Updates

How Indie Authors Can Cultivate Superfans from Publishers Weekly and by Mark Coker: “Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you’ve got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.”

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Indie Author Weekly Update – June 23, 2017

Indie Author Update

This week’s Indie Author Update includes posts on book promotion, Facebook, Pinterest, and Twitter from Lilach Bullock, Digital Book World, The Write Life and others. Enjoy them!

Meanwhile, I’m still trying to survive the the 100+ heat here in Northern California. Is it hot where you’re at? If so, share with me your favorite tips for remaining cool.

Indie Author Update

Authors, Grow Your Fan Base By Leading A Book Club by Digital Book World: “I have always maintained that the author-as-a-brand is the strongest selling link across the publishing chain. Whether self, indie or traditionally published, the emotional connection forged by dedicated readers is never with a publisher or an imprint—it’s with the author him or herself. This relationship is, more than anything else, built on trust.”

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Indie Author Weekly Update June 9, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update features posts from Joel Friedlander’s blog, BookWorks’ blog, and a variety of bloggers including Chris Syme. Learn about Facebook’s new inbox and take in some tips from Book Expo 2017.

Indie Author Updates

How to Set Up a Facebook Page for Authors from BookWorks: “Love it or hate it, if you’re an author, you need a Facebook page. With 1.86 billion monthly active users as of the last quarter of 2016, and according to the Pew Research Center, with 79% of all online adults in the U.S. using Facebook, you can’t afford to ignore it.”

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Indie Author Weekly Update – March 31, 2017

Indie Author Weekly Update

Here’s a new edition of the Indie Author Weekly Update. This week, you’ll find posts from Jeff Goins, Mary McLaren, Jane Friedman, Chris Syme, and Buffer. Be sure to check out my post for Joel Friedlander as well.

Are you enjoying spring? We’ve been experiencing our first round of sunny days since the pounding of rain stopped. I’m going to enjoy it while it’s still sunny. I hope you find some sun in your days too.


Indie Author Updates

3 Proven Book Marketing Tactics that You Should Probably Avoid from Jeff Goins: “Congratulations! Your “pub date” is inked on to the calendar and it’s exciting to think of this artifact, crafted in the smithy of your soul, out in the world at last. Until you realized what you’ve always known. Creating the book is easy compared to figuring out how to market and sell the thing.”

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Indie Author Weekly – March 3, 2017

ndie Author Weekly Update

Welcome to today’s edition of the Indie Author Weekly Update. You’ll find posts on how to building a landing page, secure forewords from a bestselling author, how to incorporate storytelling in your blog and more. I hope you enjoy this week’s selection and that you have a fabulous weekend.


Indie Author Updates

8 Landing Page Design Principles You Should Never Break from Undullify: “Let me tell you something about landing pages. When you start analyzing what makes a landing page tick, you start to notice something – they all start to look the same. Optimization experts have whittled landing pages down to a core format that is pretty much universal, because it incorporates design elements that work consistently in favor of increasing conversions, no matter what the industry.”

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Indie Author Weekly Update January 6, 2017

 Indie Author Weekly Update

I hope you enjoy this installation of the Indie Author Weekly Update. I’ve got quite a potpourri for you. Don’t miss Jane Friedman’s look at platform building as well as Joanna Penn’s video on looking forward to accomplishing your goals in 2017. Both are great pieces. There are many great posts in this week’s update and I hope you have time to check them all out.

On a more personal note, I hope you had a lovely holiday break. I know that I did. And best of all, it’s been raining here in Northern California, where we’ve suffered a terrible drought in recent years. So that’s cause for celebration, right? Okay, get busy and enjoy the weekly updates!


Indie Author Updates

Building a Platform to Land a Book Deal: Why It Often Fails from Jane Friedman: Platform, in a nutshell, is your ability to sell books based on your visibility to the intended readership. If you’re a total unknown, then you may be turned down for lack of a platform to support your book’s publication.

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