Here it is: Email marketing is in some ways more effective than social media.
Really? Let me backtrack a bit.
Admittedly, they are two different animals. If you send too many emails to your list or the information isn’t relevant to your audience, you’ll lose your subscribers fast.
But, if you send promos, freebies, and relevant information, they will love every email you send.
Social media can refer traffic – it certainly sends traffic to my website. But what social media is best at is engagement. By its very nature social media is social so if you’re not making time in your day to socialize with your readers, well, you’ll losing out on a huge benefit of the social platforms.
[clickToTweet tweet=”Social media is best at engagement – email marketing at traffic referral” quote=”Social media is best at engagement – email marketing at traffic referral”]