Indie Author Weekly Update – October 5, 2018

Indie Author Weekly Update

Today’s Indie Author Weekly Update focuses on book marketing. Be sure to read the Forbes article and Debbie Emmitt’s post on SEO for writers.

Well, the weather has definitely changed here in Northern California where I live. The temperature has dropped and rain has visited us several times. But I love autumn so for me these are all welcome changes.

Speaking of changes, if your book marketing strategies aren’t working, I hope you’ll read all the posts below. They are terrific and will help you implement the adjustments that you need to bring your more sales as an indie author.

$400M Fiction Giant Wattpad Wants To Be Your Literary Agent by Hayley Cuccinello of Forbes: “It took a less than an hour in 2013 for Anna Todd to change her life. The Army wife and part-time babysitter had spent a lot of time reading fan fiction, stories by amateur writers about existing fictional universes and real-life celebrities. So her erotic tale about Tessa and Hardin—a wholesome college freshman and a tattooed bad boy who is a thinly veiled stand-in for singer Harry Styles—came together quickly when she sat down to type the first chapter of After on her phone. Todd posted it to Wattpad, one of the world’s largest destinations for online reading and writing.”

How To Find and Fix Your Book Sales Problem With Dave Chesson and from Joanna Penn: “Dave writes books under multiple pen names and is best known in the Indie author community for creating KDP Rocket and also for his useful blog and podcast at kindlepreneur.com. And today we’re actually going to talk about a number of things that I’m quite excited about, search engine optimization, and also how to find and fix your book sales problems. So a really exciting show today.”

The Four Bios Every Author Needs by Nate Hoffelder: “If you Google author bios you will find a million different articles, each with their own recommendation. Be short and too the point. Use the third person. Simply say who you are, and give your publishing credit. Be formulaic. A lot of this advice is good, but I also think it is incomplete.”

How to Sign Up for eBook Gift Cards Through Dropcards from Indies Unlimited: “Recently I heard about this new (to me) thing: putting eBooks on a gift card to give away or sell at events. I have often thought that having eBooks to sell for a lower price than paperbacks would be a nice alternative for potential readers who balk at a typical paperback price. Coughing up $2 or $4 is infinitely more appealing to some folks than coughing up $10 or $12. It sounded like a pretty cool idea, so I did a little digging.”

20 Podcasts for Authors on Writing, Publishing, and Book Marketing from BookBub Partners: “Wish you could get a free education in writing and publishing? Publishing-related podcasts can provide just that, and the number available has exploded within the past couple of years. Many aim to provide writers with craft tips, career inspiration, productivity hacks, book marketing advice, the latest publishing news, or inside scoops from industry pros.”

Improve Your Author Website With Search Engine Optimization with Debbie Emmitt and from Joanna Penn: “In the last 10 years, I’ve used the principles of content marketing and search engine optimization (SEO) to build my multi-six-figure creative business off the back of this website. In today’s article, Debbie Emmitt delves into some tips for how you can use SEO on your author website.”

Quote of the Week

“Autumn is a second spring when every leaf is a flower.” —Albert Camus-

 

Get your copy of Social Media Just for Writers and learn all of my best tips.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – July 27, 2018

indie author weekly update

Welcome to another edition of the Indie Author Weekly Update. Please don’t miss David Gaughran’s post on hacks for Amazon categories. Amazon categories can be maddening and David explains how to get the categories you need and want. It’s necessary reading for indie authors.

I also decided to include on this list I wrote for Anne R. Allen’s blog on social media relationships. It’s a topic I’ve covered on my blog but not to this extent. The whole point of social media is socializing and building relationships so I hope you check it out.

How To (Ethically) Hack Amazon Categories by David Gaughran: ” I get so many emails about Amazon categories and keywords that I thought it would be useful to dig into all the opportunities at your fingertips, and clear up some confusion out there too. Useful for me, that is. Now I’ll have something to point people to! Should be useful for you too, even the old timers, because I bet there’s a least one hack in here you didn’t know about, and smart use of the category system can greatly increase your visibility on Amazon — critical for all authors, doubly so if you are in KU.”

Authors: Are You Building Social Media Relationships with Your Readers? from Anne R. Allen’s blog: “Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.” He’s right. And so is David Alston, a startup advisor and TEDx speaker. He said this about social media: “The key is to listen, engage, and build relationships.” And Dallas Lawrence of Levick Strategic Communications said: “Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” Need I go on?”

French Bookstore Invites its Instagram Followers to Judge Books by Their Covers from Colossal: “In addition to laying claim to the title of France’s first independent bookstore, Librairie Mollat has carved a unique niche on Instagram with its #bookface portraits. The Bordeaux-based bookstore regularly features photographs of book covers held up in front of perfectly scaled, dressed, and nose-shaped people (presumably, some are customers, though some repeated faces seem to indicate a few photogenic employees). You can see more from Mollat—and perhaps even get your next book recommendation—on Instagram. If you enjoy this, also check out Album Plus Art.”

Turning Your Book into a 24/7 Book Sales Tool by Penny Sansevieri: “Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back matter. What does that mean? It means that your About the Author is good, but not great, a list of other books you’ve written is also good, but again probably not great. Your best book marketing goal is to get them to go from the experience of reading your book, to posting a book review or contacting you directly. And in turn, great back matter and a great reader letter will help you get more book sales.”

Interesting to see what book marketing tactics authors were buzzing about at #RWA18. Anything in here surprise you? from BookBub Partners: “At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and we’re excited to share them with our readers! From branding to backlist promotions, panelists were buzzing about cross-promotion strategies, creating launch plans, and optimizing advertising campaigns. Here were our top 10 takeaways from RWA 2018.”

Targeting Readers: Audiences Have Evolved & So Should Marketing by Kristen Lamb: “How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – February 24, 2017

Indie Author Update

Here’s another edition of the Indie Author Update. This week’s topics include book marketing, Facebook advertising, and blogging tips.

Kevin TumlinsonI hope you join me for the next  Conversations with Frances when I interview Draft2Digital marketing director and blockbuster author Kevin Tumlinson. Kevin is considered a prolific author, and was named one of Shelf Media Group’s 100 Notable Indies in 2016. I hope you’ll join us on March 1st at 1 pm PST as he shares his marketing tips.


Indie Author Updates

10 Tips To Up Your Book Marketing Skills Right Now by Rachel Thompson: “The basic premise of book marketing is this: write great books that people want to read, then effectively market them. If you’re self-published, use professional editors, designers, and formatters so your book looks amazing. I self-pub’d my first three books and invested in those services through scrimping and saving. Now you can crowdfund. It’s doable.”

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