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About Virginia Gray
Amazon is an interesting beast. Rather than an online bookstore, if you think of it as a giant search engine–something akin to google—then the importance of searchable keywords becomes imperative.
Of equal importance is your choice of relevant categories. I write romantic comedy with a serious edge; however, if I simply dropped my novels in the “romance” bucket with the hundred-thousand or so other titles, the average reader would never find them.
Targeting is crucial. My settings are in the present, so “contemporary” is important. My heroines are women, so women’s fiction is another label. They are humorous, so now we have humorous contemporary women’s fiction. In fact, I could subcategorize it even farther…get the gist? Now I’m not simply offering my title to romance fans, I’m targeting consumers who actually want to read my kind of book.
If you are wondering why these sub-categories are not options when you upload your manuscript to Amazon, then you’re not alone. The answer eludes us all. My advice is to contact the lovely folks at Author Central and ask for help. But before you do, spend some time wandering around the site. Find authors whose stories and/or styles are similar to yours, and then look at the categories under which their books are listed. This will give you a better understanding of where your book should be placed.
[clickToTweet tweet=”Think of Amazon as a giant search engine–akin to Google via @CaballoFrances” quote=”Think of Amazon as a giant search engine–akin to Google “]