Indie Author Weekly Update October 6, 2017

Indie Author Weekly Update

This week’s Indie Author Update contains every topic from Pinterest hashtags to selling books when you don’t have an audience. How? Keep reading to find out!

Go Local: Marketing Books to Targeted Communities by Jane Friedman: “When I hear professional publicists and PR people offer advice to authors, one theme that comes up again and again is: start where you are. Use the power of your community—and the people you know—to gain momentum.”

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How to Sell More Books with Less Social Media with Chris Syme


Last week, Chris Syme of CKSyme Media Group was my guest on Conversations with Frances. The hour-long webinar was wide-ranging but mostly focused on Chris’s belief that social media needn’t be time consuming as long as you have goal-focused strategies.

Here are a few notes from the webinar. Be sure to watch the video to hear all of Chris’s advice and suggestions.


The best ways to use social media to sell books: Use social media wisely. Social media is just another tool; a community-based tool that has revolutionized everything. It is a powerful tool for both sales and engagement. It’s the only tool that does that.

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Books Lingering on Bookshelves? Try These 18 Book Marketing Tips

10-3-16-18-book-marketing-tipsDo you want to sell more books? Every author does. I know that I do.

The truth is, we can never sell enough books, right? It would always be great to be able to sell another 1,000 books, or 100,000 more, or maybe even 250,000 more. Or even 100 more.

Indie writers regularly contact me wanting to know how they can maximize sales of their books. Some of them dream of the day when their writing can support them – a lofty goal.

If you look at the great success stories of today’s indie authors, they support their careers with writing nonfiction or teaching courses. Look at thriller author Joanna Penn as an example. She has sold almost 500,000 books around the world and in five different languages.

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Book Marketing Tips from Industry Experts

Book Marketing TipsWhat book marketing tips do you follow religiously? Are you having success?

If you struggle with book marketing, don’t feel alone in your struggle. A lot of authors wish they could be selling more books.

If you have a beautiful author website, you regularly update your blog, and you’re fairly active on social media, you’re probably wondering: What gives?

I decided to contact some expert book marketers to glean their advice and this is what you’ll read below is their best advice.

Book Marketing Tips from Industry Experts

Joanna Penn

Joanna Penn was the first to reply when I asked her for her thoughts and this is what she said. Note: She was in a hurry and only had time for this succinct pearl of wisdom.

Book marketing tip from Joanna Penn

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Book Marketing Weekly Roundup

Book Marketing Weekly Roundup by Frances CaballoIt was such a wonderful week on the web for book marketing advice for authors. I selected a whopping five posts to share today because of the cornucopia of great content for authors. The big news of the week? Goodreads is testing the inclusion of Kindle ebooks in its giveaway program. This will be huge for indie authors. Plus, I loved being interviewed by Lorna Faith. So check out the show notes, podcast, or video.


Book Marketing Advice for Indie Authors

10 (Practically) Cringe-less Self-Promotion Ideas for Authors from Publishers Weekly and by Kimberly Dana: “Self-promotion is fraught with the cringiest of awkward moments, but my more experienced comrade was right. Combing the social media circuit in search of friends, followers, and readers isn’t just necessary; it’s an integral part of the average author’s day. I consoled myself with one small, comforting thought: I can at least be smart about it.” Note: Kimberly Dana offers some tangible steps for indie authors to follow.

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Authors: Just Be Where Your Readers Are

I just did it again. I added even more pages to Twitter Just for Writers, bringing it to 52 pages. And it’s Free for you.

Twitter Just for WritersGrab a copy of your 52-page eBook on Twitter today. In Twitter Just for Writers you’ll find:

  • Easy to follow instructions on how you can get started.
  • Instructions on how to devise a password that will never be hacked.
  • Terms and special hashtags just for authors like you.
  • A list of applications to use with Twitter.
  • Advice on how to select your username and write your bio. (So many authors get this wrong.)
  • Plus guidelines for advanced users!

Download your FREE copy now. (Why wait?)


Find Your Readers by Frances Caballo

 

“The bad news is time flies. The good news is you’re the pilot.”

― Michael Altshuler

The new marketing dictum for selling your books or anything else is this: You don’t need to be everywhere; you need to be where your readers are.

Remember that. Otherwise, you’ll waste time. Focusing your energy and time on the social media websites where your readers network is your first rule.

There are plenty of experts who disagree with this theory. But think about it. No one has the time to be everywhere. Let me qualify that. If you have a virtual assistant, housekeeper, personal chef, and driver, you have the time to be everywhere online.

But Indie authors like you do everything themselves. To be economical, many writers create their book covers. Every author, once a book is published, then handles the marketing and publicity.

Don't be everywhere; be where your readers are @CaballoFrancesClick To Tweet

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Share Your Marketing Story with Me

Mendocino 3I’m in Mendocino this weekend teaching at the Mendocino Coast Writers Conference.

Yeah, lucky me.

While I don’t have a new podcast episode for you, I do have an opportunity to extend to you.

Do you have a uniquely interesting book marketing story to share with my readers? If you do, I may want you to write a post for my blog.

Send me a guest post of about 1,000 words. And please explain how you used social media to publicize your book. (Just send me a note via my Contact Me page.)

If you experienced success with your public relations outreach, I’d love to hear about that too.

I’m looking for great examples to share with my readers. So let me know if you have experience or expertise that you can share with other Indie authors.

Further Reading

Advanced Twitter Tips for Authors

Social Media Strategy for Authors Plus 4 Tweets to Never Send

12 Things Every Author Should Know about Social Media
Looking for a Social Media Cheat Sheet to help you schedule your social media posts? Download my cheat sheet — it’s free!
Grab Your Cheat Sheet

 

Social Media Just for Writers by Frances CaballoAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+. Be sure to check out my Social Media for Authors Podcast.

How Not to Sell Books on Twitter … And What to Do Instead

5-18-15 Twitter Book MarketingToday’s guest post on book marketing is by author and editor, Jordan Rosenfeld.


After the thrill of writing and the exhilaration of publishing comes the thud of marketing. For many writers, this is where they fall off the face of the cliff in exhaustion or anxiety. Writers are, after all, more often creative people than business people, easily overwhelmed by shilling one’s work in a crowded marketplace.

And yet, writers are perfectly poised to use that same creative power that writes books, stories and essays, to design their social media strategy. In particular, I’m going to focus on Twitter—though what I’ll say can be applied to most other forms of social media in one way or another.

Writers are poised to design their social media strategy via @CaballoFrancesClick To Tweet

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Friday Roundup: Add Visuals to Your Book Marketing

Episode 4 - Use Visuals

 

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Welcome to the Friday Roundup where you’ll find practical tips for marketing your books on the social web. This week’s segment includes summaries of four blog posts I found on the web,  and of course, your tip of the week on how to incorporate images in your marketing with Canva.


Let’s start with my weekly tip.

If you haven’t heard of Canva, go to Canva.com. This is an amazing application and now also a social media network.

I use it to create nearly all of my images for my blog and social media posts. Now, I say nearly all because I also use PicMonkey, another great app.

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