By Frances Caballo

This week’s roundup of my favorite posts focus on writing and online book marketing so that you as writers can obtain the recognition that you and your stories and poems deserve. 

Keys to Understanding Amazon’s Algorithms – This post – one that all writers today need read and memorize – is from Joel Friedlander’s blog and written by Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc. 

How To Target an Audience (And Avoid Book Launch Flop) – Written for Your Writer Platform, Kimberley Grabas discusses in detail the essential demographics you need to understand about your target market include your readers’ geographic, psychographic, and behavioral attributes. It’s another must-read. She beings this post with: “One of the biggest mistakes writers make as fledgling “authorpreneurs” is believing that the larger the potential market, the greater the chances that their book (or freelance services) will get noticed. In fact, the opposite is often true.” Click the link above to continue reading. 

11 Articles That Will Inspire You to Finish Your Next Book – I used BookBaby for my eBook Blogging Just for Writers and it was a very smooth, error-free experience. In this post, Chris Robley gathered together 11 posts with tips every writer needs. Here are the first three posts:

1. 10 Writing Exercises to Break You Out of Your Creative Rut

2. Writers, Forget About Your Weaknesses!

3. 6 Essential Tips for Your Own Stay-at-Home Writing Retreat 

7 Essential Online Book Marketing Tips from the Front Lines – I seem to be on a roll because this is another great post from BookBaby that I thought you’d like to read. Besides, it’s always a good idea to learn more about online book marketing, right? The Secret to Show, Don’t Tell – Susanne Lakin, aka C.S. Lakin, is a well-known writer, editor, and social media marketer. In this post, Susanne addresses the advice of all editors, “Show, don’t tell.”

Which post was your favorite this past week?

Also read:

8 Social Media Tips Just for Writers 

Grow Your Twitter Tribe – and Find New Readers – with Hashtags

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.