Indie Author Weekly Update – April 13, 2018

Indie Author Weekly Update - April 13, 2018

Welcome to today’s Indie Author Weekly Update. If you’re interested  in starting a Facebook Group, and if you write fiction you should be, be certain to read Blogging Wizard’s post this week. As always, Gil Andrews, Dave Chesson, and Anne R. Allen can always be counted on for some killer material.

And enjoy your weekend!

10 Tips to Protect your Creative Writer Self in the Marketplace: “The biggest obstacle many new writers face in making the leap from beginning writer to professional author is accepting that publishing is a business. Newbie writers have often taken creative writing courses or read books that urge them to “just be yourself”, “be creative: there are no rules”, and “a book should be as long as it takes to tell the story.”

5 Questions to Ask Yourself Before Making Any Changes to Your Website by Gil Andrews: “Have you heard of the Hippocratic oath? It’s an oath that new physicians take when they graduate … Hippocrates made his students swear “by Apollo The Healer” and other cool gods with healing powers that they would uphold ethical standards when they practice medicine.”

16 Promotion Strategies To Grow Your Facebook Group 3x Faster from Blogging Wizard: “You’ve just created your first Facebook group. You expected like-minded people to flock to your group as soon as you put the finishing touches on it. You have a beautiful cover photo, you’ve set your group rules, and it’s looking pretty snazzy. You’ve done everything right. But still, nothing. Absolute crickets. No rush of people eager to join your community. You’re beginning to wonder why you bothered to go to all this effort, to begin with. After all, a Facebook group is useless if it’s not full of engaged members who fit your target market.”

The Surprisingly Simple Solution to Improving Book Exposure by Belinda Griffin: “This is the second in a series of three blog posts I’m writing to break down the top 3 book marketing challenges as revealed by my Book Marketing Frustrations Survey. In the first post, I explained that successful authors focus on readers for better results. This time I’m going to show you how to deal with the problem of not getting enough book exposure.”

9 Ways a Crappy Book Cover Can Sabotage a Marketing Campaign by Joan Stewart from TheBookDesigner.com: “When authors consult with me on any topic related to book marketing and publicity, I ask them a question they usually don’t expect. “May I see the book cover? “I don’t need your help with the cover,” the author says. “I want help identifying the types of stories I can pitch to the media.” Why do I ask to see your book cover?”

Facebook in the News

Facebook rewrites Terms of Service, clarifying device data collection from TechCrunch: “Facebook  is spelling out in plain English how it collects and uses your data in rewritten versions of its Terms of Service and Data Use Policy, though it’s not asking for new rights to collect and use your data or changing any of your old privacy settings.The public has seven days to comment on the changes (though Facebook doesn’t promise to adapt or even respond to the feedback) before Facebook will ask all users to consent to the first set of new rules in three years.”

If You Had One Hour With Mark Zuckerberg, What Would You Ask? Here’s What I Learned About The State And Future Of Facebook, Data, Politics And Bad Actors by Brian Solis: “In the wake of Cambridge Analytica, data misappropriation, #deletefacebook, calls for regulation and pending testimony to U.S. Congress, Facebook announced a series of initiatives to restrict data access and also a renewed selfie awareness to focus efforts on protecting people on the platform. What’s more notable however is that Mark Zuckerberg also hosted a last-minute, rare town hallwith media and analysts to explain these efforts and also take tough questions for the better part of an hour.”

Quote of the Week

Knowledge is power, and power is best shared among readers. by Frances Caballo

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – March 2, 2018

Indie Author Weekly Update

In this week’s Indie Author Update, be certain to read Amy Collin’s post about Amazon and Chris Well’s post on how to have a media-savvy website.

I hope you enjoy your weekend!

Indie Author Updates

36 Smart Ways To Grow Your Email List 2x Faster from Blogging Wizard: “You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool. That includes social media.”

5 Creative Blog Post Ideas for Savvy Author Marketing from Penny Sansevieri: “You may be a savvy blogger, or maybe you’re still digging in your heels about starting your blog, but no matter where you fall on that spectrum I have to tell you that blogging is a critical piece to your author marketing. If you want to sell more books, I urge you to get on the blog train.”

Three Different Ways to Approach Blogging as a Novelist [With Examples]  from Aliventures: “If you’re a novelist, should you have a blog? Opinions differ! You might have been told that you should blog, because you need to build a platform, or because it’s a good way to get people onto your site and then onto your mailing list, or because publishers / readers / the media will want it … or for almost any number of reasons.”

Book Promotion: Do This, Not That – February 2018 from TheBookDesigner.com and by Amy Collins: “Amazon is no longer listing books supplied from IngramSpark as “in stock.” In the past, Amazon would list IngramSpark sourced books as “in stock” because they knew that they could order the book and get them in a day. In the last few months, Amazon has changed this practice. They will only order enough POD IngramSpark sourced books to fill existing orders. Occasionally, they will order a few more when demand shows that they will sell them. Books that previously were listed as “in stock” are no longer and it is dramatically affecting sales.”

Media-Friendly Author Website Content – Part Three from BookWorks and by Chris Well: “This is the last of three posts outlining the essentials that you need if you want a media-friendly author website if you want to get media attention. Still with me? Great! If you recall, in Part One we discussed how to present basic information about yourself and your book(s). Then in Part Two, we went over the different ways you can make it easier for website visitors to contact you to set up an interview, ask questions, invite you to speak, etc.”

How to Put the Joy (and the Impact) Back into Twitter from Alliance of Independent Authors and by Helen Baggott: “Do you have a Twitter account but don’t know why? Do you send out an occasional tweet hoping someone will buy your book? Establishing a presence does take time but it doesn’t have to be hard work – and you might even enjoy it.”

Fiction Contests

Fiction Writing Contests Worth Your Time (Spring 2018)  from Writer Unboxed: “This submissions season covers fiction contests with deadlines between March 1, 2018 and May 31, 2018. March is absolutely stacked with deadlines; so no excuses about not submitting! Thanks to Literistic, Poets & Writers, Submittable Discover, and New Pages for many of these contests.”

Quote of the Week

Without imagination we can go nowhere. And imagination is not restricted to the arts. Every scientist I have met who has been a success has had to imagine. RITA DOVE

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

SaveSaveSaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSaveSaveSave

SaveSave

SaveSave

Indie Author Weekly Update – February 2, 2018


Indie Author Weekly Update

I hope you enjoy this week’s Indie Author Update. You’ll find information on book marketing, staying productive, and Pinterest. As an added bonus, I suggest a great little book on the market now by Grant Faulkner. Enjoy!

4 Affordable Ways to Master Book Marketing from JaneFriedman and by Dave Chesson: “Learning the art of book marketing is a pursuit which can often feel like an unending demand on your limited resources. But it’s a craft we must improve over time, as well as keep up-to-date with using newest book tactics. Our book marketing landscape changes, and so we must too.”

The Ultimate Guide to Being Productive as a Writer from Grammarly: “Whether your job title happens to be writer or not, you probably can’t avoid writing. There’s also a good chance that before you sit down to write, you dread it. That’s understandable—even titans of the written word struggle and procrastinate. Still, I want you to love writing as much as I do.”

Author-Bloggers: Five Quick-to-Learn Content Creation Tools by Brant Forseng: “Like other author-bloggers I create content. There are a lot of applications out there that I can use do that, and I admit to being distracted by bright, shiny, new tools that come along. Video, audio, graphic, text, you name it, when they appear I just have to take a peek at them.”

Your Website is Always a Work in Progress by Ali Luke: “Over the years, I’ve seen a lot of authors, bloggers and freelancers launch their websites. They rarely start out with a massively, gorgeous site. They normally begin with something simple but workable: perhaps it’s a free blog on WordPress.com, for instance, or a single page on About.me. The wonderful (and sometimes frustrating) thing about websites is that they’re always a work in progress. You never truly “finish” a website. Even if you don’t have a blog or “news” section that needs new material on a regular basis, you’ll still want to make updates.”

17 Easy Ways To Boost Your Pinterest Following from Blogging Wizard: “So you want to gain traction on Pinterest and amplify the number of followers you have. Don’t we all? Pinterest is a game-changer for entrepreneurs, bloggers, and even large corporations. It’s mind-blowing how many businesses and bloggers are having massive success with this marketing gold-mine.”

4 Tips for Engaging International Readers by Shana Gray: “My book Working Girl has been translated into five languages, with a sixth to come. First published in English, it’s now available in Portuguese, Spanish, French, German, with Dutch coming this April. It’s difficult to know how well the book has done in the different countries, but even a year later, my book is in the top 30 for the publishing house in Brazil!”

Quote of the Week

Book Suggestion

There’s a great new book on the market and it’s from Grant Faulkner called Pep Talks for Writers. I had the pleasure of hearing him interviewed by Ellen Sussman at a local indie bookstore in my community in Northern California recently. What a great guy and he’s oh-so talented. I bought the book — of course — and I suggest you get it too.

 

 

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

Meet Ricardo Fayet on February 6th!

Ricardo Fayet
The next webinar will be on February 6 at 10 am PST / 1 pm EST and will feature Ricardo Fayet from Reedsy. We’ll discuss book marketing and Facebook ads. Sign up now to join the conversation!

 

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – January 26, 2018

Indie Author Weekly Update

In this week’s Indie Author Update the focus is primarily on book marketing. But also read the post on building your email list by Blogging Wizard because an email list is so important to an author’s success.

Agent Laurie McLean’s Crystal Ball: Publishing Predictions for 2018 by Anne R. Allen and Laurie McLean: “My crystal ball is telling me that not a lot in the publishing industry is going to change from 2017 to 2018. I think publishing was mesmerized by Washington politics in 2017 and were slow to make any forward progress of any sort. Not a lot of new ideas. No new imprints that take advantage of the power of digital publishing and promotion. No exploration of sales innovations that come along with a cheap digital distribution system. Nada.”

5 Easy List Building Techniques To Get You More Email Subscribers from the Blogging Wizard: “Growing your email list is important when starting your online business. Without a list of leads, acquiring business will be difficult. That’s why you often hear from markets that the money is in the list. But how do you go about gaining more subscribers if you already have the basics covered? You’ve invested in a strong lead magnet, made it easy for visitors to sign up to your list, and you even have content upgrades placed in your blog posts for higher conversions. If you are still finding you have little to no sign-ups on a consistent basis, it might mean you need to strategically market your lead magnet or landing page.

How to Increase the ROI of Your BookBub Ads (+ a BookBub Fast Pass) from Writer Unboxed: “Many authors are familiar with BookBub’s Featured Deals, the editorially-selected price promotions included in each daily email. BookBub Ads also appear in these emails, but there are several important differences between the two promotional tools. Most notably, you can run BookBub Ads for any book at any time — full-priced books, new releases, novellas, etc. — without needing to go through any editorial review process. The platform is totally self-serve, allowing you to determine your own budget and timeline.”

How Indie Presses Are Elevating the Publishing World by Jennifer Baker from Electric Literature: “Independent presses are a lifeline in the publishing world. At a time when large publishing houses are merging into even larger conglomerates, writers may feel like finding a home for their work requires a very specific, and at times corporate, mindset. But indies show that there’s another way. Via contests, open calls for submissions (for agented and unagented writers), and targeted requests, independent presses provide an alternate arena, making publishing more of a reality for marginalized artists and those with unique voices and writing styles. Plus, they’re getting more and more recognition. This year Graywolf Press had several titles as finalists or longlisted for the National Book Award. Paul Harding’s Pulitzer winning book Tinkers was published by a university aligned press (Bellevue Literary).”

What Kinds of Social Media Go Viral? from Writers in the Storm: “In last month’s post, I shared social media strategies that support your brand and let you have a life. I don’t know about you, but I like having social media be something I fit into MY life, rather than the other way around. The big question everyone wants to know is: How do I get my post to go viral?” First, we need to understand what kinds of posts get shared extensively and why. There are many many schools of thought on what gets others to share your content, but I decided to go with science because we want results that can be duplicated.”

Book Promotion: Do This, Not That – January 2018 from TheBookDesigner.com and by Amy Collins: “A publisher client of mine priced his new ebook at $9.99 because he believed that a higher-priced ebook would have more cache. He was concerned that a lower-priced ebook would lower the perceived quality of the novel. So he priced his book at the same level that established authors price theirs (even though he was not as well known).”

Quote of the Week

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Ricardo FayetThe next webinar will be on February 6 at 10 am PST / 1 pm EST and feature Ricardo Fayet from Reedsy. We’ll discuss book marketing and Facebook ads. Sign up now to join the conversation!

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – December 8, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, book promotion, Facebook, and a new Kindle feature. I hope you enjoy the selection.

Easy Blogging for Authors: 10 Tips for a Successful Author Blog by Anne R. Allen: “I’ve made some spectacular blunders in my blogging career. But since we learn from our mistakes, I’ve got a boatload of information now. As Ruth and I say: “We made the mistakes so you don’t have to.” The worst decision I made was trying to turn this blog into a monetized business blog. That lasted about six months— until my doctor said I was going to have to choose between blogging and living to see my next birthday. This is the second anniversary of the beginning of that failed experiment, and I’ve been thinking over what I’ve learned.”

3 Shameless Book Promotion Tips For Your Next Release from The Write Life: “Nothing makes a reader feel like an A-class insider like being treated to A-class gifts. Many authors create incredible extras inspired by their writing, drawn from their characters or worlds. This can be anything from a map of an alternate world to lovely character cards, or a peek behind the curtain at your creative process.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users?”

Indie Author Content Ideas for Your December Book Marketing from Penny Sansevieri: “Yes, many of us just want to tuck away in our jammies with a mug of eggnog and rum but book marketing never ends! And remember, it’s crucial you stay in front of your fans and potential buyers, and I know that can be exhausting, so I’m trying to help you out by giving you monthly content ideas based around fun, unofficial and official holidays.”

Kindle Create App Out of Beta by Nate Hoffelder: “Amazon’s app for making Kindle ebooks, Kindle Create, is out of beta. Originally launched in April, Kindle Create is Amazon’s 4th Kindle ebook making app (the other three are  Kindle Kids Book Creator, Kindle Textbook Creator, and Kindle Comics Creator).”

11 Creative Ways to Boost Reader Engagement from BookBub: “Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield immediate revenue, and the ROI of these efforts can be difficult to measure. However, there can be significant long-term gains from having loyal fans who are willing to preorder, review, and enthusiastically tell their friends about a book.”

Quote of the Week

Graham Greene

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

 Penny Sansevieri

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – December 1, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topic from social media to book marketing to Facebook. I hope you enjoy the range in topics!

The Writer’s Guide to Social Media Organization from Writer Unboxed: “Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media. I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write. Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.”

12 Holiday Book Marketing Ideas for Indie Authors by Penny Sansevieri: “On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.”

67 Top Tools for Writers and Bloggers in 2018 from Write to Done: “It’s often been said, you’re only as good as your tools. And even though a keen mind and an even keener pen (or computer these days) are still the main tools of a writer or blogger in 2018, there are others out there. Which is the problem. ​How do you know which to use? If you tried them all, you’d never write or publish a thing. And if you ignored them all, well, that’s not a smart move either. The serious writer or blogger of today needs to know where the advantages are, what the competition is using.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users? Just imagine: 1 percent of that amount and you’re looking at more than 20 million users.”

Increase Engagement in Your Marketing with Visuals from Joel Friedlander and Frances Caballo: “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.”

The Complete Guide to Ebook Distribution by Ricardo Fayet and from Reedsy: “At Reedsy, our goal has always been to help authors through every stage of the publishing process, from the actual writing down to the marketing and promotion. However, if there’s one thing our marketplace can’t do, it’s the actual publishing of the book. By that, I mean pressing the button that puts your book up for sale on Amazon — and other retailers.”

News from Goodreads: The Book Giveaway Program Expands in January 2018: “We’ll be introducing our new Goodreads Giveaways program on January 9, 2018, offering even more powerful book marketing benefits that authors have been asking for. Our new Goodreads Giveaways program includes two packages, Standard and Premium—you can learn more about them below. And for the first time, Kindle Direct Publishing authors can run giveaways for Kindle ebooks—a feature previously only available to traditional publishers.”

Quote of the Week

Doris Lessing

Want to save time with social media? Get Avoid Social Media Time Suckfor FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – November 17, 2017

Indie Author Weekly Update

This edition of the Indie Author Weekly Update is chockfull of helpful tips. From Facebook ads to author websites to cross-promotion, you’ll find information to help you sell more books.

Indie Author Updates

Unpublished Writers and Websites: Should You Have One and What Should It Say? by Jane Friedman: “If you plan to pursue writing as a professional, long-term career, I recommend starting and maintaining an author website even if you’re unpublished. Your website serves as an online home and hub for everything that you do, whether in real life or in the digital realm. You fully own and control it, tell your own story, and connect directly with the media, readers or influencers. It’s hard to overstate its importance over the long term. Consider it the cost of doing business in the digital era, a necessary business card and networking tool.”

Use Your Author Website To Make Readers Care About You As A Writer  from Web Design Relief: “As a writer, your job is to create a narrative that hooks the reader, raises curiosity, elicits empathy, and leaves the reader satisfied. But have you ever considered how these fundamentals of storytelling can be harnessed to improve your author website?”

Email Marketing: The Complete Beginner’s Guide from Blogging Wizard: “If you’re a small business owner doing business online, the thought of not making any conversions can make you lose sleep at night. You work hard at creating your website – or the online version of your brick and mortar business – with a distinct brand and logo. You even heard that blogging can generate up to 67% more leads, so you start your own company blog.”

Pronoun Is Dead: The Ebook Retail Universe Redux from TheBoodDesigner.com and by David Kudler: “I’m bummed. On November 6, Macmillan’s Pronoun, the distributor that I had begun to rely on more and more over the past year, announced that it was shutting down its operations. No new books can be uploaded; Pronoun will remove all existing books from distribution on January 15, 2018.”

The 4 Best Types of Facebook Ads for Authors by Andrea Vahl: “Are you an author who wants to promote your book with Facebook Ads?  It can be overwhelming to know what is going to be most effective.  In this post, I’ll show you the 4 best types of Facebook Ads for Authors and how to approach your marketing strategy on Facebook. The first thing to clear up is that there are different types of authors and different goals for your book.  And once you are clear on the next step a reader should take with you, your marketing strategy becomes clearer.”

14 Ways Authors Can Cross-Promote Each Other’s Books from BookBub: “Many authors cross-promote each other’s books to gain visibility with a relevant new audience of readers. It’s a mutually beneficial way to inexpensively boost book sales and word-of-mouth buzz — and to make new friends and build relationships in the publishing community!”

Awards News

Jesmyn Ward Wins Second National Book Award in Fiction from Publishing Perspectives: “Jesmyn Ward led Wednesday evening’s (November 15) National Book Award honors, for her Sing, Unburied, Sing, becoming a two-time winner of the prize.” Her earlier award came in 2011 for Salvage the Bones (Bloomsbury USA).

Fiction Writing Contests

Fiction Writing Contests Worth Your Time (Winter 2017 Edition) from Writer Unboxed: “Much like editors are looking for reasons to reject work, I want to focus on opportunities worth my time. Thus, my list of writing contests below includes reasons to submit to that particular writing contest. May you find a promising opportunity among this list and spend less time searching for where to send your exceptional work.”

Quote of the Week

Ernest Hemingway

New to blogging? Check out Blogging Just for Writers 

Blogging Just for Writers by Frances Caballo

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

SaveSave

SaveSave

SaveSave

SaveSave

SaveSave

Indie Author Weekly Update – November 10, 2017

Indie Author Weekly Update

This week’s Indie Author Update covers everything from social media marketing to growing an email list to guest blogging. I’m sure that in the posts below, you’ll find some that speak to you right now.

You’ll want to sign up for the Amy Collins webinar this month. The sign-up link is at the bottom of this post. Amy is awesome and a wealth of knowledge.

Indie Author Updates

How to Tame the Social Media Beast by Chris Syme: “When it comes to book marketing, there is no bigger potential time waster than social media. There are approximately 210 social media sites listed on Wikipedia (global numbers). Of those 210, there are about ten that you can probably name and of those ten there are three to five that authors feel they have to be active on.”

[Read more…]

Indie Author Weekly Roundup July 15, 2016

Indie Author Weekly Roundup by Frances Caballo

Here’s another edition of my Indie Author Weekly Roundup of the week’s best posts. I hope you enjoy them. Meanwhile, I can’t help but mention that I’m thrilled that summer is here. In the summers, there’s time for dancing at outside concerts, doing the cycling I love, and of course, walking in the woods, which I do year-round but it’s fun to hike when it’s sunny. The more time I spend outdoors, the more creative I seem to be. Ideas for future books and blog posts seem to flow from my pen. Do you experience the same thing? Let me know, okay?

Indie Author Weekly Roundup

Social Media Smarty Pants Interviews Frances Caballo about Goodreads: Here are the show notes:

  • Three smarty pants tips every author needs for Goodreads.
  • The importance of Goodreads groups and one that authors should get into.
  • What is Goodreads Deals and why you should consider it.
  • Why audience is important when it comes to choosing a social media channel.
  • Facebook ads pros and cons.
  • Who Frances follows on social media for expert advice.

[Read more…]

Take Your Author Blog to New Heights

 

Take Your Author Blog to New Heights by Frances CaballoYou’re reading the text version of the Social Media for Authors Podcast, Episode 30 published and copyrighted by Frances Caballo every week.

As usual, this week’s episode includes summaries of four blog posts with awesome blogging tips and, of course, I have your tip of the week. Enjoy!


[smart_track_player url=”http://traffic.libsyn.com/socialmediaforauthorspodcast/Episode_30_F.mp3″ title=”Take Your Author Blog to New Neights” artist=”Frances Caballo” image=”https://socialmediajustforwriters.com/wp-content/uploads/2015/05/Social-Media-for-Authors-Logo-80×80.jpg” color=”d8570b” social=”true” social_twitter=”true” social_facebook=”true” social_gplus=”true” social_linkedin=”true” social_pinterest=”true” social_email=”true” ]

Plugins and Apps I Recommend for Your Author Blog

As I said, we’re talking about author blogs today, so I thought I’d some of the WordPress plugins and apps that I rely on to support my blog.

WordPress SEO by Yoast

This simple plugin is a must-have on every blog. It simplifies the mystery behind SEO by showing you in red or green text whether you are using your designated keywords sufficiently.

I’m not savvy when it comes to search engine optimization, so I love this plugin because it makes the process easy. And you can use it to set up your Twitter Card too – a cool option for every blog.

Here’s an example of how it looks:

Avoid Social Media Time Suck by Frances Caballo

[Read more…]