25 Tips for Posting on Social Media

posting on social media

Note: This is a completely version of a previous post.

Posting on social media can be a quandary for some authors.

Regardless of all the tips posted online, when it comes to a personal decision, many writers don’t know what they should say, especially once they learn that always talking about their books and blog posts is verboten (forbidden).

I get it.

Here’s my confession: I sometimes struggle with what to say on my Facebook profile. My life just isn’t that exciting, you know?

And I’m not into posting selfies. I’m just not that photogenic.

But when it comes to my professional social media accounts — my Facebook page, and Twitter, Pinterest, LinkedIn, and Google+ accounts, I have no problem.

Why? Because I know that on those accounts I need to balance inspirational and education information. I want to encourage people, post images, and ask questions.

I have those platforms down, so to speak.

I want you to feel the same way. I don’t want you to ever feel insecure about what you’re posting or sit in front of a blinking cursor wondering, “What the heck should I say?”

So let’s get to it.

You Need Great Content on Your Blog & on Social Media

Sometimes content you found on the internet years ago can still apply. I know that I posting on social media use these tips that I found a few years ago from Search Engine Land. I consider their advice the meat and potatoes of everything I write online.

  • Is the content informative?
  • Is it authoritative on the subject matter?
  • Is it interesting?
  • Is it well-written?
  • Is longer content broken up into well-organized sections by headings? You may have long paragraphs in your books, but that style doesn’t work for blogging or for your social media posts.
  • Does the content make good and interesting use of visual elements? Remember, you need to include images with your blog posts. Multiple photos keep people reading your blog posts. On social media, pictures are a must.
  • Is the writing free of embarrassing spelling errors or remedial grammar problems? I use Grammarly to check my writing and punctuation. Are you using an editing application to check yours?
  • Is it written appropriately for its intended audience? How well do you know your audience? Are you writing for women in their 30’s or men 40 and older? You must know your audience if you expect to sell any books. The same is true for your audience on your blog and on social media.
  • Is the content free of industry-insider jargon, focusing instead on terminology your readers would use (and search for)? Get rid of all jargon and cliches before tapping the publish button.
  • When appropriate, does the content show your unique voice or even a sense of humor? Are your snarky or quirky? Don’t be afraid to show your real self. Being authentic will enhance your brand. Embrace who you are and don’t be afraid to show those sides of yourself online.

The above suggestions apply mostly to blog writing, but you can adapt some of them for social media.

You can also use these suggestions to evaluate blog posts written by other people you might want to share. Since 80% of the content, you discuss on social media will be from sources other than your own, ask yourself if that content incorporates the above suggestions.

If it doesn’t, don’t use it.

So what will you post 20% of the time when you can talk about yourself? When you think about it, you’re still going to be posting quite a bit of information that emanates from you.

What should you say?

posting on social media

25 Tips for Posting on Social Media

Here are some examples of great content for your social media profiles:

[Read more…]

Indie Author Weekly Update – May 4, 2018

Indie Author Weekly Update

This week’s Indie Author Update contains a lot of jewels. Don’t miss Cindy Etler’s post on how to become a bestseller and Penny Sansevieri’s post on Goodreads giveaways.

As always, enjoy your weekend!

How to Become a Bestseller with Money, Luck, or Work (Mostly Work)  from JaneFriedman and by Cindy Etler: “If you build it, they will come” is the biggest crock of sh*t ever foisted. The second biggest is my own mental script: “If I write it, The New York Times bestseller list will come.”  *EHNT* Wrong answer.”

New Goodreads Giveaway Checklist for Indie Authors from BookWorks by and Penny Sansevieri: “One of my favorite book promotion tools is a Goodreads giveaway. And, I know that lots of authors weren’t happy when Goodreads changed the program from free to paid. After taking the new program for a test drive, I think it’s still worth the price of admission. So, I’m sharing what I see as the top benefits as well as the checklist you’ll want to use when doing your own Goodreads giveaway.”

5 Powerful Ways to End Your Blog Posts (and Fire Up Your Audience) by Henneke Duistermaat: “For once, Howard Fields feels happy with his writing. The opening of his blog post flows nicely. The tips are solid, and he’s finally got to grips with tightening his own content. Even the rhythm sounds good. Is he finding his voice? Now just a few final lines …  Howard’s mind wanders back to last night’s dinner at Ning. The sweet spiciness of the soft-shell crabs still lingers in his mouth. He licks his lips, remembering the tingling feeling and the aromatic mix of exotic spices. Lemongrass. Ginger. Chillies. And what else?”

Book marketing tips for self-published authors from BookBaby: “In my opinion, publicity partners with marketing, but marketing sets the message and the budget. When the head of marketing meets with the head of publicity, discussing the strategy for the book as colleagues, Publicity will say, “This is a very media-genic author, she has a great following around the country, she is great for radio, TV, etc.” Then the Marketing person might say, “Great, we will set aside money for the plane ticket to New York to be on a morning talk show,” or “We’ll set aside money for maybe a satellite radio tour…”

Book PR: Do’s & Don’ts When Wooing the Media – Part Two from BookWorks and by Chris Well: “The fastest way to draw attention to your book is to be featured in the media. But getting that kind of book PR can be tough if you don’t understand how to do it correctly. These past 30-odd years working in the media, I’ve been pitched by a lot of authors who wanted access to my audience. Unfortunately, most authors don’t get how PR works. As a result, they can make a terrible impression and do themselves more harm than good.”

The Business of Being a Writer: An Interview with Jane Friedman  by Lisa Tener: “Yes, writing is a creative pursuit. Yet, being a successful writer requires learning about the industry, understanding how you can support yourself financially within this field and developing a business plan to succeed. In The Business of Being a Writer, Jane Friedman offers her 20 years of experience within the publishing industry to teach writers basic—and crucial—business principles. Jane covers both general principles and those specific to the field of writing.”

In the News

Books by women priced 45% lower, study finds by The Guardian: “A study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg and mathematician Adam Kapelner of Queens College-CUNY, looked titles published in North America between 2002 and 2012. The authors analysed the gender of each author by matching names to lists of male and female names, and cross-referenced with information about price, genre and publication.”

Quote of the Week

Albert Einstein quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.


Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web






















My Very Best Blog Posts for Authors

Best Blog PostsI’ve been blogging since 2011. That seems like a long time to me. You?

So I thought that for today’s post I’d list what I consider to be among my best posts. Here they are:

[Read more…]

The Way We Think About Social Media Is Broken

Why what we think about social media is brokenWhen you first write a book and brave the waters of social media, what are you thinking about?

Be honest.

I know what I was thinking. Sales. Readers. Clients.

It’s a mistake that we all make. We’re enthusiastic. We believe we just wrote the best book ever and we’re eager to turn all those hours we labored over every sentence into something tangible: green dollars. Or euros.

Or maybe we’re more altruistic. What we want is for people to enjoy our book, appreciate our craft.

Regardless of our goals, what we don’t want to see is our books fail to reach people, right?

So perhaps we enter social media with too much naiveté and enthusiasm. We make mistakes. A few trolls get upset with us.

Social Media Learning Curve

Oh, well. We all must travel a learning curve.

The problem is that when we first start out, the way we think about social media is broken. In the beginning, we concern ourselves with two goals: sales and numbers.

We want lots of book sales, and we want high numbers. We want thousands if not millions of Twitter followers, and thousands of Facebook likes. And because we’re new to this work of marketing, it all seems possible, until …

Until a few weeks or a few months pass and we realize that something isn’t working. Our book isn’t selling well and ratcheting up followers isn’t easy.

This is a great moment in our development. Why? Because this is the time when we can start to learn a better way, a truer way, a way that will bring friends and colleagues into our world.

[clickToTweet tweet=”Never over-promote your content via @CaballoFrances” quote=”Never over-promote your content “]

Notice that I didn’t use the word sales. Why? Because if we use social media correctly, the way it was meant to be used, the sales will happen. But first, we must network. We must make friends with our readers, and we must become friendly with other authors who write in our genre.

Listen to Your Readers and Your Niche Influencers

When you first join a new social media network, it’s always a good idea to listen before you jump in with your tweets and status updates. Follow these steps:

  • Lurk nicely. Check out how people write their tweets and status updates. Find your influencers. Look for readers, book bloggers, authors in your niche, and book reviewers.
  • Retweet information that your readers will enjoy.
  • Then get your game on. Write blog posts, and tweet and post them.
  • Create your own images using Canva, a free application, or PicMonkey that you can use to add text to copyright-free images you find on the web or those you take yourself.
  • Find meaningful quotes to share, and create text-based images using your finest lines of writing. Also, share humorous memes and anything and everything related to reading, books, and libraries.
  • Don’t over-promote any of your content. Instead, follow the 80/20 rule: 80% of the time promote other users, other writers, influencers, and your readers; 20% of the time post about your books, blog posts, website, and other offerings you might have.
  • Never say, “Buy my book” or “Read my blog post.” Instead, attract readers to your website, your blog, and Amazon by sharing the best content you can find in your niche.

[clickToTweet tweet=”Minimize self-promotion on social media via @CaballoFrances” quote=”Minimize self-promotion on social media”]

[Read more…]

Sell More Books with These Tips

How to Sell More Books by Frances CaballoHow to Sell More Books Using Twitter

Let’s talk about Twitter and book promotion.

If you read a lot of blogs, you’ve heard bloggers lament that too many authors use Twitter to sell their books.

Tweets that say: “Buy my book!” “Visit my blog!” “Visit my Website!” are plentiful on Twitter.

It’s okay to tweet about your book but consider doing it differently.

  1. Promote the books from other authors. Then in turn will promote yours.
  2. Use hashtags to find readers, book bloggers, and book reviewers. Follow them and some will follow you back and might even buy your book or offer to review it.
  3. Interact with other writers in your genre. Get to know them. Help them and they will in turn help you.
  4. Create a series of tweetable quotes from your book. Select quotes, find a free image, and then use Canva to create a quote image using a line of dialogue or narrative from your book. Or, you can simply send a text tweet quoting your book. I prefer the idea of creating an image because your tweeps’ eyes will naturally be attracted to the image more than the text.
  5. Create a landing page for each book. Then when you tweet about a book, your followers will first come to the landing page where they can learn more about your novel or nonfiction book, read some reviews, and find a link to Amazon.
  6. Tweet great content. Once you become known for your content, you’ll then become known for your books.
  7. Review your Twitter bio. Do you use it to promote your book?

[clickToTweet tweet=”Create a series of tweetable quotes from your book via @CaballoFrances ” quote=”Create a series of tweetable quotes from your book via @CaballoFrances “]

If you have additional tips on how to use Twitter to promote your books, please send them my way!

[clickToTweet tweet=”Create a landing page for each book via @CaballoFrances #bookmarket” quote=”Create a landing page for each book via @CaballoFrances #bookmarket”]

How to Sell More Books – Tips from the Experts

[Read more…]