I often hear authors g-r-o-a-n about their Facebook reach.
You know how it is. If you have a Facebook author page, two percent of your status updates penetrate your fans’ newsfeeds, if you’re lucky.
The unless is this: you can better penetrate your fans’ newsfeeds if you buy advertising.
If you have a Facebook author page and you don’t buy advertising, I can tell you that it’s phenomenally difficult to get engagement on a Facebook page without advertising.
Difficult but not impossible.
If you’ve been reading the social media blogosphere these past few weeks, you might have noticed that nearly every social media blogger has complained about the same problem: the precipitous drop in our Facebook page posts penetrating our fans’ news feeds.
In other words, fewer of the posts you carefully plan for your Facebook page are visible to your fans.
If you want your posts to reach more fans, you need to follow a two-pronged strategy: provide the best, original content you can and allocate some funds – even a few hundred dollars annually would help – to an advertising budget.
If you can afford more on advertising, super.