The photo for this week’s post represents branding. That may seem strange since three of the posts in today’s Roundup are about social media for writers. The reason I chose this image is to emphasize that we leave footprints of our brand everywhere we travel online.
So what is branding for an author? Brand can be defined as someone’s lasting impression of you. For example, how do you feel when you see a can of Campbell’s soup? If your mother included this brand of soup in your diet as a child, then you may have warm feelings about it. How do you feel when you see a book by Hemingway? You might have a lasting impression of his tight dialogue. How do you feel when you see a novel by Gabriel Garcia Marquez? You know that you’ll be suspending logic as you enter his world of magical realism as you lose yourself in a small town in Colombia.
What feeling do you want your readers to have about your books? What can they always expect? The answers to those questions determine your brand and what you post on social media will determine your brand.
Top 3 Marketing Mistakes in Social Media Right Now from Business 2 Community: Ever since social media took off, businesses have jumped on the bandwagon to tap the online market. Social media marketing is now a fixture in any online marketing strategy. Originally, it was all about SEO, now it’s about content. Many businesses have learned the value of social media, but not all of them are using it the right way
Breaking the conventional rules are the only way to succeed at social media from Curation Galore: Use social media the way it was originally intended - not as a broadcast platform - but as a way to personally connect with people in an unprecedented way, says Sarah Mason in her honest and thought-provoking article. Social media users are not just numbers on a list.
7 Useful WordPress Twitter Plugins from Search Engine Journal by Nikhil Jain: Love it or hate it, the microblogging service that started back in 2006 has made an undeniable impact not only in the world of social networking, but on the world in general. Who can forget the Egyptian Revolution of 2011, where the site gave hundreds of Egyptians a platform to share the truth of what was going on when nearly all other options had been restricted? Never before had a social media service been used in such a paramount way and it was a huge wake up call about how powerful the site could be: if you want to get a message out quickly and to as many people as possible, Twitter is the way to do it.
What is branding? from Creative Ramblings by Cendrine Marrouat: Branding is what helps you make people aware of your existence, as well as the existence of your products and/or services. And yet, many entrepreneurs, especially independent artists, still do not understand the concept.
5 Hot Tips to Boost Your Social Media Presence from Red Website Design Blog: Making your social channel a lively and vibrant community, isn’t such an easy task. It’s great you read best practices from other brands, but just copying these is not enough to stand out from your competition. Doing good on social media won’t be enough to grow your audience and level of engagement. Let me put it his way: if you play by the rules, ROI won’t be the logical next step.
About the Author: Frances Caballo is a social media manager for writers and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+