Indie Author Weekly Update – December 8, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, book promotion, Facebook, and a new Kindle feature. I hope you enjoy the selection.

Easy Blogging for Authors: 10 Tips for a Successful Author Blog by Anne R. Allen: “I’ve made some spectacular blunders in my blogging career. But since we learn from our mistakes, I’ve got a boatload of information now. As Ruth and I say: “We made the mistakes so you don’t have to.” The worst decision I made was trying to turn this blog into a monetized business blog. That lasted about six months— until my doctor said I was going to have to choose between blogging and living to see my next birthday. This is the second anniversary of the beginning of that failed experiment, and I’ve been thinking over what I’ve learned.”

3 Shameless Book Promotion Tips For Your Next Release from The Write Life: “Nothing makes a reader feel like an A-class insider like being treated to A-class gifts. Many authors create incredible extras inspired by their writing, drawn from their characters or worlds. This can be anything from a map of an alternate world to lovely character cards, or a peek behind the curtain at your creative process.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users?”

Indie Author Content Ideas for Your December Book Marketing from Penny Sansevieri: “Yes, many of us just want to tuck away in our jammies with a mug of eggnog and rum but book marketing never ends! And remember, it’s crucial you stay in front of your fans and potential buyers, and I know that can be exhausting, so I’m trying to help you out by giving you monthly content ideas based around fun, unofficial and official holidays.”

Kindle Create App Out of Beta by Nate Hoffelder: “Amazon’s app for making Kindle ebooks, Kindle Create, is out of beta. Originally launched in April, Kindle Create is Amazon’s 4th Kindle ebook making app (the other three are  Kindle Kids Book Creator, Kindle Textbook Creator, and Kindle Comics Creator).”

11 Creative Ways to Boost Reader Engagement from BookBub: “Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield immediate revenue, and the ROI of these efforts can be difficult to measure. However, there can be significant long-term gains from having loyal fans who are willing to preorder, review, and enthusiastically tell their friends about a book.”

Quote of the Week

Graham Greene

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

 Penny Sansevieri








Take Your Author Blog to New Heights


Take Your Author Blog to New Heights by Frances CaballoWe’re talking about author blogs today, so I thought I’d some of the WordPress plugins and apps that I rely on to support my blog.

WordPress SEO by Yoast

This simple plugin is a must-have on every blog. It simplifies the mystery behind SEO by showing you in red or green text whether you are using your designated keywords sufficiently.

I’m not savvy when it comes to search engine optimization, so I love this plugin because it makes the process easy. And you can use it to set up your Twitter Card too – a cool option for every blog.

Here’s an example of how it looks:

Avoid Social Media Time Suck by Frances Caballo

[Read more…]

How to Take Charge of Your Author Blog

Take Charge of Your Author Blog by Frances Caballo

It’s been a while since I talked about blogging so I decided to share today some incredible posts I’ve recently discovered.

As usual, this week’s episode includes summaries of four blog posts with awesome suggestions and, of course, I have your tip of the week.

Let’s start with your weekly tip.

Jody ReinJody Rein is a literary agent and developer of software for authors. She created a website called Writers’ Blog Finder just for authors like you.

You can use this tool to find the top blogs in a number of given categories.

You won’t be able to enter just any keyword. You will need to select a blog category using her designated keywords for your category and a sub-category. She explains that the goal of her tool is different than Google or Safari. She wants to provide writers with a useful filter that produces search results of blogs that she and her colleagues have personally visited.

[Read more…]

Book Marketing Tips for Fiction and Nonfiction Authors

Jean Shinoda bolen (3)On October 12th, the people behind the San Francisco Writers Conference (literary agents Michael Larsen and Elizabeth Pomada) hosted the San Francisco Writing for Change Conference. There were an array of writers, agents, and publishing experts who shared their expertise and advice that day. In case you missed it, I’ve written a summary of the salient points. Although this conference was devoted to nonfiction writers, the information shared that day also applies to fiction.

Words of Inspiration

The day began with a keynote presentation by Jean Shinoda Bolen, M.D., psychiatrist, Jungian analyst, and an internationally known author and speaker. I arrived late to the conference but was present when she shared these thoughts:

  • You can’t put all your energy into power and expect to get in touch with yourself.
  • When you take time to do the writing, it is its own reward. After you’ve done that, it’s up to you to take that child into the world. Be proud of that child. So many people apologize for their work.
  • If you love the work you do, then it’s enough.

Book Marketing Tips

Joel FriedlanderJoel Friedlander was one of the panelists and he shared insights on two topics, starting with self-publishing. He outlined the three pillars of marketing ourselves as authors.

  1. Have real content: In other words, anticipate your audience’s questions. Over time, this will build trust and authority in your readers. We live in a competitive environment – but if you add value – share your passion – you will make your content memorable.
  2. Social: We need to gather a readership, a community, which in turn will allow us to grow in new directions. Create engagement with your readers.
  3. Learn how to use keywords, the same words that your readers would type into a Google search bar to find someone like you. Seventy-three percent of people who search on Google never read beyond Page 1. Help people find you by using keywords and learning about search engine optimization.

 On the topic of discoverability, Joel shared these tips.

  1. Use keywords in your books’ titles and subtitles. This was new for me: the subtitle is the real “sweet spot” for SEO.
  2. Google Authorship: Let Google know that you’re an author and where your content is. This will also enhance your SEO.
  3. Amazon’s categories are equal to a bookstore’s shelves. Know which category your readers will search in order to find your books.
  4. Metadata: data is the stuff you wrote, the book ..metadata: is the information we attach to that (title, categories, author names  = metadata) optimizE the metadata on your book is important to discoverability of your book.
  5. Keywords, keywords and more keywords. He showed the example that had he chosen Publishing a Book vs. Publish Your Book, his sales would have been higher. Study keywords because they mean everything to the Indie author.
  6. Learn as much as you can about SEO.
  7. Get as many links to your blog and sales pages as you can. Social media is a great way to have authority sites link back to your website.
  8. In addition, create a network and include links to the websites of authors in your tribe.
  9. Develop your reach and grow your email list. Publishers are interested in these numbers.

Market Your Book with an Author Blog

Nina AmirNina Amir shared her seven reasons why every author should have a blog. She said that an author blog:

  1. Is an essential promotional tool. Basically, it is your toolkit.
  2. On your author website will give you everything you need to have a home in cyberspace. And it will offer a way to write about your book and connect with your readers.
  3. Will help you to create your author brand—how you want to be perceived.
  4. Helps authors promote their books.
  5. Helps you to build your mailing list. Be sure to create a subscription form for your readers. Your subscriber list will become a part of your marketing platform.
  6. Makes it easier to interact on social networks.
  7. A blog makes it possible to have a virtual book tour.

 So You Want to Get an Agent?

Andy Ross, former owner of Cody Books in Berkeley and now a literary agents, shared these tips on finding an agent.

  1. Find agents who are open to your idea. Go to
  2. Compose a query letter. Be transparent, don’t “babble” and don’t use the term “paradigm shift.” Above all else, be authentic.
  3. Once you find an agent, take his/her advice on writing your book proposal.
  4. Don’t say, “there’s no other book like this.” Instead, show that you have a new and important idea and that you have a marketing platform.

 He reminded the crowd that it’s very difficult to be traditionally published. Publishers aren’t taking the risks that they used to.

Michael LarsenWork Your Platform Every Day

Literary agent Michael Larsen offered sage words of advice.

  • Writing needs to be a labor of love. And you need to create books that readers will love.
  • Make sure your writing and publishing goals are in harmony.
  • The holy trinity is read, write and share. Take the time to become an expert in your field.
  • Read authors whom you admire.
  • Publishers buy most nonfiction from a proposal.
  • Editors and agents: you must motivate them to read another word.
  • Crowdsource your success.
  • Get all the help you need.
  • Develop a marketing platform.
  • You must be as visible as possible in as many ways.
  • Test market your book in as many ways as possible.
  • The key to promotion is sharing your passion for your book.
  • Promote your book three years before it comes out.
  • Sometimes a person needs a story more than food to stay alive.
  • Publishing is now dominated by five conglomerates.
  • Content is king.
  • Writing and publishing is a hybrid business.
  • Repurpose your work in as many fields and languages as possible.
  • Nurture your creativity.
  • Persevere. You need a five-year plan and you need to work it every day.
  • You need to make a long-term commitment to your writing and publishing goals.
  • Publishing is a numbers game. Publishers are looking for tens of thousands of connections. It all about visibility.
  • Be clear about where you want to go and you will get there!


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socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

Practical Tips for Marketing Your Books on the Social Web