6 Applications to Help Your SEO

Social Media Just For Writers 185 KBOver the past several weeks, I’ve shared numerous social media applications with you. Some are used for curating, others for scheduling, and still others for analyzing your return on investment (ROI). 

Despite the long lists of applications I’ve covered, there are other applications (There will always be more applications!) that I haven’t written about and deserve attention. Why? Because these applications can boost your SEO and improved SEO translates into more recognition for yourself and your books and more sales.  

6 Applications to Improve Your SEO


Are you wanting more recognition for your books? Are you wondering how to improve your website’s SEO? These six applications will help you rise to the top on Google. 


Good old SlideShare has been around for quite some time. I started using it a few years ago and within the last six months have really grown to appreciate this tool. If you’ve ever prepared a PowerPoint presentation, or if you plan to create one soon, you must use this application. Post your PowerPoint first on SlideShare, and then receive the html code you need to add it to your website. Of course, you can always post the link to your slides on any social media network.

It’s amazing how much further your message will spread with SlideShare. 

YouTubeYouTube’s Audience Retention Report

What’s the cure to information overload? Short videos, of course! But you don’t want to just pump out videos; you want to make sure that you’re producing entertaining videos that people will love and that are effective in reaching your target market. You also want to ascertain that you don’t lose the audience you’ve worked so hard to attract. This is where the YouTube’s Audience Retention Report comes in. It will report on two types of retention: 

  1. Absolute audience retention will let you know how many people stay with the video throughout its length and how many off after the first 15 seconds, when most people tend to stop watching. By knowing the exact moment when people leave your video, you’ll learn how to build better videos.
  2. Relative audience retention indicates the video’s ability to retainer viewers during playback in comparison to videos of similar length. 

Videos go a long way in enhancing a website’s SEO. 


This application will provide real-time statistics that measure the performance of your Facebook page. You can also compare your page to other author pages – a great feature. There is a free version and a paid version for $29/month. Like-a-lytics and SproutSocial will also analyze your page but they won’t provide comparisons. These applications help to improve your SEO by showing you if your efforts are working or if you need to adjust your messaging. 


Formerly Pinerly, this application works like any other social media scheduling app. Instead of bombarding your followers with your pins all at one time, you can schedule your pins similar to the manner in which you schedule your tweets. This tool will also provide data on click-through rates and repins. Pinterest is excellent at driving traffic to your website so always be sure to pin your own images. 



Now owned by Facebook, Instagram is a great way to share photos with your friends, readers, and colleagues. Social media is increasingly becoming a visual environment and Instagram is the perfect social media tool for our world today. For example, you can snap pictures of the city where your novel is based. Or you can capture a scene that reflects your novel. It’s fun to share your ideas visually with your friends and readers. 


Similar to Evernote and Dropbox, Pocket (formerly Read it Later) allows you to find content, save it to the application, organize topics, and then read the posts you saved from any device including your PC, iPhone, iPad or other devices. In addition, Pocket offers a social media sharing control center. That’s cool! And having great information that it categorized will help you to better store information for sharing on social media platforms. Don’t forget to add your own blog posts to your cache. 

What new application did you discover this past week?


Also read:

8 Social Media Tips Just for Writers

Grow Your Twitter Tribe – and Find New Readers – with Hashtags

About the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapterthe San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+. 

9 Social Media Apps to Help You Be More Social

Social Media Just For Writers 185 KB

Last week, I talked about the 3 Basic Rules of Social Media and tossed in a few guidelines. This week, l want to share 9 social media apps that will help you to become more social. 

You’re probably thinking, “Hey, I’m an introvert. It’s too hard to be social.” You’re not alone in feeling that way. Most writers are introverts; I’m an introvert too. 

In fact, we’re surrounded by introverts. According to Susan Cain, author of Quiet: The Power of Introverts in a World That Can’t Stop Talking, one-third to one-half of the population is comprised of introverts. 

That’s why these applications are so well suited for writers.


9 Socia Media Apps to Help You Be More Social

The biggest hindrance to being social is the streams of incoming messages in your news feeds. For example, if you are following 2,000 Twitter users, it can be difficult to cut through the slush to find the gems that you’ll find worth retweeting.

tweetchatOne way to sift through your Twitter news feed is to find and join Twitter chats that focus on topic that interest you. Nothing can replace the feeling of immediacy that interacting with a wide number of people on Twitter will provide. They are interesting, fun, and depending on the topic, very entertaining. Use these applications to find a Twitter chat that you might enjoy:

  •  Twchat: With this application, you can create real-time chat rooms based on your selected twitter hashtag. A Twitter hashtag might be #memoirchat, @poetchat, #suspensechat, #marketingchat.
  • TweetGrid: With this application, you can keep track of multiple keywords, including multiple Twitter chats. You can even join more than one chat and the website will create grids with live updates within each stream. In essence, it creates real-time chat rooms based on the twitter hashtags in use.
  •  InkyGirl: Inky girl lists twitter chats just for writers. Check out this wiki page and find chats for your genre or areas of interest. 
  • Twubs: Once you sign up with Twubs, you can join chats and it will automatically add the hashtag to your tweets. You can even join twitter chats right on this website. It’s convenient and fast and keeps you updated about the latest addition to the conversation. 

Tweet Chats Listed by the Day of the Week

Go to this wiki page http://www.gnosisarts.com/home/Tweetchat_Wiki/By_Day  to find lists of chats organized by the day of the week. There are chats on book marketing (#bookmarket), writing (#writechat), blogging (#blogchat), screenwriting (#scriptchat) social media (#socialchat), connecting readers to writers (#litchat), eBook discussions (#epubchat) and more. The list is exhaustive. 

Applications to Help You Find Newsy Nuggets 

nutshell mailPeople post about everything on social media. They show pictures of gluten-free lasagna, a son’s graduation, and the latest funny video on YouTube. If you would like see and comment on these posts, then do so. However, if you want to find the real news and join conversations with more substance, there are a variety of applications that can help you.

  • Nutshell Mail: You will determine whether you want to receive an update once or twice daily and at what time. When the email arrives, it will manage your Facebook pages by keeping track of likes, posts, comments and Facebook’s analytics, Insights. On your profile, it will update you about birthdays, friend requests, wall posts, event and group invites and messages. On Twitter, it will keep track of new follows and unfollows, mentions, and tweets from your favorite lists in your Twitter summary. You can even tweet, reply retweet and send a direct message without leaving your inbox. On LinkedIn, you can keep up on social profile updates and even monitor your discussion groups without ever leaving your inbox. 
  • Newsle: Newsle will send you email alerts when people you follow are mentioned in articles online. It’s always a friendly gesture to send the person an email or tweet congratulating them on the mention or a great post they wrote. According to the application’s creators, “Newsle tracks real news. Every story in your Newsle newsfeed is a real news article from a newspaper, news website, or blog that mentions or quotes your friend.” To set it up, simply connect to Twitter, Facebook and/or LinkedIn. Review the setting to select how often you want to receive an email notification. 
  • Commun.it: This app will analyze your relationships and help you to engage with them better. The basic service is free and keeps track of your followers and interactions. With a single glance, you’ll know which users you should follow and which of your Tweeps you need to thank or send a reply. 


  • Bottlenose: Marketed as “next generation social intelligence,” Bottlenose will help you to measure your following. This website provides tools to enable early-detection and ongoing analysis of emerging threats, opportunities, trends, and relationships. It also acts as a search engine. It will scan all forms of social media in real-time to show you what your followers paying attention to right now.

 Which applications do you use to help you be more social?

Social Media Just for WritersAbout the Author: Frances Caballo is a social media strategist, trainer,  and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Editor for the Women’s National Book Association-SF Chapter and the Bay Area Independent Publishers Association. You can find her on FacebookTwitterLinkedInPinterest, and Google+.