Indie Author Weekly Update – November 16, 2018

indie author

Welcome to the Indie Author Weekly Update. The focus this week is on book marketing. Be sure to read Melodie Campbell’s post as well as Writers Relief’s post on blogging.

New Book Marketing: The Bad Girl’s List for Book Launch Success from Anne R. Allen and by Melodie Campbell: “New Book!!  Gak – I have a new book coming out January 29. The Goddaughter Does Vegasis number 6 in an award-winning series (Derringer and Arthur Ellis – yay!)  Because of that, I do have some expectation of sales from previous readers of the series (bless your totally wacky hearts.)  But still, I have to get the message to them and to potential new readers, that there is a new book coming out, in this very noisy marketplace that scares the pants off me.”

5 Tips For Successful Publishing And Book Marketing from Joanna Penn: “I’m just back from the Independent Author Conference in Philadelphia. Here are some of my thoughts from the trip in this solo show: People don’t buy books, publishing wide is more than just retail, tips for being a better publisher, strategy is what you DON’T do, plus, learn what you need for your stage of the author journey.

10 Secret Tips For Creative Writers Who Blog from Writers Relief: “Creative writers who blog tend to drive more visitors to their author websites than those who don’t. But what are the secrets behind a successful blog? Here are ten insider tips for writers who blog!”

Book Marketing: Make the Most of Your Great Book Reviews  from Alliance of Independent Authors: Self-Publishing Advice Center: “Great book reviews make an indie author’s day – and until you’ve learned to thicken your skin against the less flattering comments, a low star rating can have the opposite effect. So how do you make the most of the best ones, once that initial flutter of joy has subsided? Debbie Young, ALLi’s Author Advice Center Manager, offers a few top tips to help you sustain that good feeling and use readers’ appreciation to fuel your progress as a writer and as an authorpreneur.”

Tips for Adding Radio to Your Book Marketing by Brian Jud: “Performances on radio talk or news shows can be a great way to supplement your book promotion activities. With radio as part of your communication plan, you can reach hundreds, thousands, or millions of people at little or no cost. You can even sell some books, if you do it right.”

How To Reach Readers Better by Diversifying by guest from Rachel Thompson’s blog and by Shannon McGuire: “We all have our preferences, both in real life and with reading. I refuse to order toilet paper from Amazon. And, while I want to be a Kindle gal, I like the feel of real (paper) books. Further, my husband is married to his Audible account and plows through audio books while his paperbacks sit and collect dust.”

Quote of the Week

indie author

 

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – October 12, 2018

Indie Author Weekly Update - October 12, 2018

Welcome to another Indie Author Weekly Update. We’re entering the season of NaNoWriMo and to mark it, there are two blog posts on that topic today. Be sure to read Anne R. Allen’s post on legitimate and seedy publishers as well as David Gaughran’s post on Kindle Unlimited. Finally, Jane Friedman’s blog is always worth a read.

How Can You Tell Legitimate Publishers from the Bad Guys? by Anne R. Allen: “New writers have much to be wary of these days. New publishing scams are landing in writers’ inboxes faster than we can send out warnings. Probably the most dangerous predators for the newbie writer are phony publishers, because they can shatter dreams as well as drain bank accounts.”

To Nano or Not To Nano by Jenny Hansen: “NaNoWriMo, for those of you who are unfamiliar with it, is National Novel Writing Month, where hundreds of thousands of writers gather to bang out as many words as they can in the month of November. Many writers skip it and many writers treat it as a yearly pilgrimage to Writing Mecca.”

How Do You Create? by Grant Faulkner: “When I begin a story, I sit down with an itch of a story idea stirring in my mind, and I write a sentence, without too much thought, without any maps of logic, and then I write another sentence, and then another, one thing leading to the next, writing in pursuit of faint inklings and distant whispers, writing to discover, writing just to write.”

Kindle Unlimited – A Cheater Magnet by David Gaughran: “I don’t hate Kindle Unlimited. While all my own books are currently wide, I also work on marketing campaigns for others which regularly get 10m reads per month, or more. I’m not saying that to brag — the respective authors are doing the hardest part of the equation by writing books which resonate so widely — I merely state this to show that I understand how to (ethically) work Kindle Unlimited, and that I have nothing against it per se.”

How to Write Better Marketing Copy by Jane Friedman: “Overexposure: every writer has experienced this problem. You work on a manuscript for so long that your perception of it dulls. You become blind to its weaknesses and ignorant of its strengths. Though that’s a well-known phenomenon when it comes to editorial perception, overexposure is less acknowledged by marketers. When you’re marketing what feels like your 100th thriller—as an author or for a publishing house—you might feel like you’ve run out of things to say. You’re bored by your go-to descriptions and want to break out of the box and offer a fresh take. But this can be a dangerous strategy.”

5 Tips for Selling Your Books at Events—on a Budget by ChrysFey: “Being one of many authors at a book festival or signing event can be pricey when you add together the cost of the table, books, swag, travel, meals, and anything else the event requires of you. Sometimes it’s challenging to make back the cost of your books and the price of the table. So, finding cheap but cool things to use at book events is essential.”

How to Understand Your Reader’s Level of Awareness to Grow Your Fanbase from Jane Friedman and by Dave Chesson: “Imagine a reader who thinks they like science fiction books, as compared to one that can specifically tell you they love sci-fi military space marine adventures. The latter is more likely to know what they are looking for and quicker to buy the book when they see it.”

Google+The Death of a Social Media Network

Google+ to Shutter After Reports of Exposed User Data from Social Media Today: “Google announced Monday it would slowly shut down Google+, the search giant’s long-struggling social network, after finding a software bug that divulged the private data of as many as 500,000 users to hundreds of third-party applications, according to a company blog post. The company fixed the flaw in March and didn’t find any evidence that developers misused users’ personal information.”

Quote of the Week

Indie Author Weekly Update

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 28, 2018

Indie Author Weekly Update - September 28, 2018

Thank you for checking out my new Indie Author Weekly Update. There were so many posts this past week that it’s difficult to select one or two that were my favorites. But if I’m pushed, and if you only have time for one post to read, then don’t miss Anne R. Allen’s phenomenal post on how to self-publish successfully. Her advice is priceless.

Well, fall is officially here, which means that we are in my favorite season. Who doesn’t love seeing leaves turn color or feeling the chill in the air first thing in the morning?

Want to Self-Publish Fiction Successfully? Follow These 9 Tips by Anne R. Allen: “Back when the new-fangled Kindle was flying off the cybershelves and Amazon had no imprints of its own, indie authors were Amazon’s darlings. That’s no longer the case, so selling self-published books is more difficult than it was. But “more difficult” doesn’t mean impossible. Plenty of indie novelists are starting out right now who will make the bestseller lists.  Some will make considerably more money than their traditionally-published counterparts.”

Pre-Publication Marketing: A Van Tour to Bookstores by Jane Friedman: “In November, Weather Woman by Cai Emmons will release from Red Hen Press. To spread the word this summer, Cai drove “the Weather Woman van” to independent bookstores in the Western United States, distributing advance reader copies and chatting with booksellers.”

How Authors’ Openness on Social Media Makes Reading Better from Book Riot: “There’s a lot that’s toxic about social media, for authors, fans, and reviewers alike. But one thing that’s really rewarding for readers and aspiring writers is the transparency that many published authors have brought to Twitter and Instagram about the writing and publishing process, in all its good, bad, and in-between.”

How to Market Your Books with a Specialist Blog  from Alliance of Independent Authors: “It’s received wisdom that every indie author should have a website as the central and authoritative source of information about their books and their writing lives – but how does an unknown author attract potential readers to that website? British crime writer B L (Barry) Faulkner shares his lateral thinking solution that has helped him raise the profile of his books a different way: via a specialist blog about a subject that will appeal to potential readers, including those who have never heard of him.”

6 Ways Video Blogging Can Save Your Author Promotion by Penny Sansevieri: “If saving time isn’t a sweet enough payoff, here are a few more benefits to adding video blogging to your author promotion.”

Book Promotion: Do This, Not That – September 2018 from TheBookDesigner.com and by Amy Collins: “I recently met with a Chicago-area author for breakfast who was concerned that she was doing something wrong. This author had written a terrific book, designed the cover properly, promoted the book heavily, placed ads on Amazon, got reviews and consistently worked to sell her book to stores, libraries, online and to organizations. So what was the problem?”

How To Put Together An Indie Author Street Team from Writer’s Edit: “There’s a lot for indie authors to do when it comes to book promotion and marketing. In fact, there’s so much to do that it can often get a little overwhelming. But while being an indie author is largely a solo pursuit, you don’t have to tackle everything entirely on your own! Enter: the indie author street team.”

Quote of the Week

indie author

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Solutions for Writers

Indie Author Weekly Update – September 7, 2018

Indie Author Weekly Update

It’s Friday, which means that it’s time for a new Indie Authors Weekly Update. Be sure to read Mark Dawson’s post on building a successful author career. Anne R. Allen and David Kudler’s posts are also great.

5 Steps to Building a Successful Author Career by Mark Dawson: “I’ll probably say it again before I have finished, but I’d argue that this is the best time in the history of the world to be a writer. I know – pretty grandiose. Let me explain.  When I started writing at the end of the 1990s, if I wanted to get my writing out to readers I only really had one path that was open to me. Once I had finished my manuscript, I would send the first three chapters and a covering letter to one of the dozens of literary agencies that accepted unsolicited submissions.”

9 Pieces of Bad Publishing Advice New Writers Should Ignore by Anne R. Allen: “Social Media is both a boon and a curse to new writers. Online writing groups and forums are an excellent source of insider information on the publishing industry—stuff we once could only find at expensive classes and writers’ conferences. But social media is also a major source of misinformation and dangerously bad advice.”

Retweeting Your Own Tweets Can Boost Your Reach and Engagement from Buffer: “In February 2018, Twitter updated its rules to prohibit sharing tweets that are identical or substantially similar to one another. Before this rule change, re-sharing top tweets (sparingly) was one of our favorite strategies for increasing our Twitter reach and engagement here at Buffer. And while it was a shame to forgo this strategy, we understand the rationale behind the new rules and are fully supportive of them. So, rather than dwelling on what used to work, we started searching for other strategies to try. Here’s one experiment we’ve been working on (and our results in full).”

Amazon Top Reviewer Secrets: The Must-Read Tell-All by Penny Sansevieri: “When you’re pitching Amazon Top Reviewers, have you ever wondered about the things they love, and the things that will absolutely get you shoved to the bottom of their book review consideration pile? We thought so, too, which is why we took some time to interview several of these top book reviewers. Each of them is anonymous in this piece (with the exception of one).”

10 Instagram Tips for Writers from Jane Friedman’s blog and by Annie Sullivan: “So how can writers use Instagram to their benefit? Here are some easy things to keep in mind to find and engage your target readership on Instagram.”

How to Grow Your Email List With Pinterest by Emily Syring: “Do you have an engaged audience on Pinterest? Wondering how to get your Pinterest followers onto your email list? In this article, you’ll discover how to promote your email opt-in via your Pinterest profile, boards, and pins.”

Words Gone Wild: KDP Keywords Revisited from TheBookDesigner.com and by David Kudler: “I’ve talked about keywords before; they’re an essential piece of metadata that determines how easy it is for the right reader to find your book. They are in many ways the key to discoverability. It is best to think of them, not as single words, but as search phrases — that is to say, groups of words that your ideal reader is likely to search for. Put a different way, what question is your ideal reader likely to ask to which your book is the answer?”

Quote of the Week

Patton Oswalt quote

 

 

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now!

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

Indie Author Weekly Update – July 27, 2018

indie author weekly update

Welcome to another edition of the Indie Author Weekly Update. Please don’t miss David Gaughran’s post on hacks for Amazon categories. Amazon categories can be maddening and David explains how to get the categories you need and want. It’s necessary reading for indie authors.

I also decided to include on this list I wrote for Anne R. Allen’s blog on social media relationships. It’s a topic I’ve covered on my blog but not to this extent. The whole point of social media is socializing and building relationships so I hope you check it out.

How To (Ethically) Hack Amazon Categories by David Gaughran: ” I get so many emails about Amazon categories and keywords that I thought it would be useful to dig into all the opportunities at your fingertips, and clear up some confusion out there too. Useful for me, that is. Now I’ll have something to point people to! Should be useful for you too, even the old timers, because I bet there’s a least one hack in here you didn’t know about, and smart use of the category system can greatly increase your visibility on Amazon — critical for all authors, doubly so if you are in KU.”

Authors: Are You Building Social Media Relationships with Your Readers? from Anne R. Allen’s blog: “Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.” He’s right. And so is David Alston, a startup advisor and TEDx speaker. He said this about social media: “The key is to listen, engage, and build relationships.” And Dallas Lawrence of Levick Strategic Communications said: “Monitor, engage, and be transparent; these have always been the keys to success in the digital space.” Need I go on?”

French Bookstore Invites its Instagram Followers to Judge Books by Their Covers from Colossal: “In addition to laying claim to the title of France’s first independent bookstore, Librairie Mollat has carved a unique niche on Instagram with its #bookface portraits. The Bordeaux-based bookstore regularly features photographs of book covers held up in front of perfectly scaled, dressed, and nose-shaped people (presumably, some are customers, though some repeated faces seem to indicate a few photogenic employees). You can see more from Mollat—and perhaps even get your next book recommendation—on Instagram. If you enjoy this, also check out Album Plus Art.”

Turning Your Book into a 24/7 Book Sales Tool by Penny Sansevieri: “Regardless of what type of book you’ve written, books need to work for you. Less than 3% of readers will review a book they’ve finished without any prompting. Meaning that if you don’t ask for a review, you’re likely not to get one. So what’s the solution to get more book reviews? Better book back matter. What does that mean? It means that your About the Author is good, but not great, a list of other books you’ve written is also good, but again probably not great. Your best book marketing goal is to get them to go from the experience of reading your book, to posting a book review or contacting you directly. And in turn, great back matter and a great reader letter will help you get more book sales.”

Interesting to see what book marketing tactics authors were buzzing about at #RWA18. Anything in here surprise you? from BookBub Partners: “At last week’s Romance Writers of America (RWA) Conference 2018 — one of the biggest annual writing conferences in the US — many sessions and panels covered book marketing and sales topics. We gathered fantastic tips from authors, agents, and prolific book marketers, and we’re excited to share them with our readers! From branding to backlist promotions, panelists were buzzing about cross-promotion strategies, creating launch plans, and optimizing advertising campaigns. Here were our top 10 takeaways from RWA 2018.”

Targeting Readers: Audiences Have Evolved & So Should Marketing by Kristen Lamb: “How many times have we been told we should be targeting our readers, audience, and customers? Am I the only one disturbed by this advice? Targeting seems like it should involve a Predator Drone…or at least a trebuchet.”

Quote of the Week

indie author

 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – July 20, 2018

Indie Author Weekly Update - July 20, 2018

Welcome to this week’s Indie Author Update. Check out the link to Reedsy’s new book title generator below as well as SoftPress Pubishing’s post on how to building a following on the powerful Pinterest platform.

Don’t forget that I offer a social media audit for authors that analyzes what you’re doing well on social media and what can improve. You can find out more about the service here.

Author’s Guide to Building a Following on Pinterest from SoftPress Publishing: “If you’ve ever used Pinterest, you know it is a very eclectic collection of images on virtually every topic under the sun. But, at its core, Pinterest is much more than that. It’s a very powerful search engine (think Google) where users can find information on whatever they desire to learn about. With over 175 million monthly users and over 50 billion pins, Pinterest is a driving force in the social media world. And, you can use the power of Pinterest to build your author brand. But how?

Blogging Can Jumpstart Your Writing Career…Even Before You Publish from Anne R. Allen and by Jane Friedman: “So how can you show “vision” and an aptitude for “marketing work”...before you query. One way is blogging. And if you decide to go indie and skip those risk-averse publishers, you’ll need even more vision and marketing skills.  In order to sell in any significant numbers, you’ll want to establish your brand before you send your baby out into the marketplace. So how can you do that? By blogging.”

When To Start Book Marketing And How To Balance Your Time by Joanna Penn: “These are my thoughts based on my experience and observing other authors at all stages of the author journey. If you have a book or more out already, then what are you waiting for?”

Check out Reedsy’s new book title generator: 10,000+ good book titles to inspire you: “Generate a random story title that’s relevant to your genre. You can pick between fantasy, crime, mystery, romance, or sci-fi. Simply click the button below to get started.”

12 Simple Tricks To Increase Your Email Open Rates from the Blogging Wizard: “Have your email open rates suddenly plummeted without warning? Maybe your email list is new, and you haven’t had a chance to grow your list or improve your open rates? You’ve spent hours crafting the perfect email. Tailored specifically for your audience. With the right amount of eye-catching visuals and captivating copy. Your email even solved a massive problem for your readers.”

How to Price Your Book for Better Book Discovery by Penny Sansevieri: “If you’re unsure how to price your book you’re not alone, but it makes a big difference for your book discovery so it’s not a aspect of your book marketing strategy to take lightly.”

Book Promotion: Do This, Not That – July 2018 from TheBookDesigner.com and by Amy Collins: “A slightly different take on DTNT this month… Please, authors, if you are on social media or TRYING to get on social media, read this month’s edition of DO THIS NOT THAT.”

Quote of the Week

Imitate other writers while you’re learning, deconstruct their books and learn from them. Then break out and be you…”

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – June 22, 2018

Indie Author Weekly Update

Learn about the new Instagram algorithm in this week’s Indie Author Update as well as how to launch a book. Don’t miss Dave Chesson’s post on SEO for the indie author either.

How the Instagram Algorithm Works in 2018: Everything You Need to Know  from Buffer: “How exactly does the Instagram feed work? That question has puzzled marketers ever since Instagram first introduced its algorithm in July 2016. The Instagram algorithm was introduced to help surface the best, most relevant content to each user every-time they check their feed. Until now, though, the inner-workings of the feed have been kept under wraps, but recently Instagram shared the six key ranking factors publicly for the first time.”

How to Take Your Readers From Strangers to Superfans from Chris Syme and David Gaughran: “In this episode, Chris interviews author David Gaughran about his new book, Strangers To Superfans. In the show Chris calls this “possibly the best book marketing book ever,” a must-read for authors at every level.”

Want Reviews, Guest Posts, Spotlights, Interviews? Treat Bloggers With Respect! by Anne R. Allen: “The contempt some business people have for bloggers never ceases to amaze me. Every day I get emails demanding I do free work for companies that are obviously solvent enough to hire employees—so why do they imagine it’s okay to demand that bloggers work for them…for nothing?”

SEO for Authors – Part 2 from TheBookDesigner.com and by Dave Chesson: “Writing a book is no easy task. This is particularly true for independent authors. In addition to the writing workload, self-publishers are saddled with the stress of marketing and promotion. One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.”

The Introvert’s Guide to Launching a Book from JaneFriedman & by  L.L. Barkat: “If you write a book, it’s natural to want to promote it, right? As an introverted writer—who for many years misdiagnosed herself as an extrovert because she was outgoing—I can say, without a doubt: no, it’s not natural. While it might be natural for the extroverted writer, it is anything but natural for the introverted writer when promotion means constant extension of that writer’s self into the world.”

This is The Reason Book Marketing is Exhausting You and How to Fix That by Rachel Thompson: “Many writers are exhausted by book marketing — even those who haven’t released their book yet. Sometimes, simply the thought of where to begin can be enough to stop a writer from ever starting at all. What to do? There are really three situations we find ourselves stuck in.”

IGTV: The Ultimate Guide to Instagram’s New Video Platform from Later: “IGTV, Instagram’s brand new video platform, is here! IGTV is a place for vertical, long form videos on Instagram, and it’s available in both the native Instagram app and the new standalone IGTV app. Here are 3 things you need to know about IGTV, plus we answer a ton of questions about how IGTV works, how to upload videos to IGTV, and what this brand new platform means for you.”

Quote of the Week

The simpler you say it, the more eloquent it is.

 

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – May 25, 2018

Indie Author Weekly Update

Welcome to the newest edition of the Indie Author Weekly Update. Don’t miss Sandra Beckwith’s post 3 book launch mistakes and Mario Schulzke’s most on setting up international storefronts on Amazon.

Actually, they are all great posts so if you have a chance, read all of them. But don’t miss the two I mentioned above.

Have a wonderful weekend!

Writers, Don’t Wear a “Black Hat.” 10 Ways to Tank Your Author Brand by Anne R. Allen: “Recently there’s been a bizarre drama going on in the book world. It’s been given the name #cockygate, because it involves a cocky author who managed to trademark the word “cocky” in a deluded attempt to eliminate the “competition” and “protect” her author brand.”

How To Create A Compelling Book Cover from Joanna Penn and by Tim Hawken: “Readers do judge a book by its cover. Whether they are wandering through a physical bookstore or scrolling through an online shop or Instagram channel, a well-targeted, genre-specific cover will catch their eye.”

How to Use Smart Links To Increase Your Amazon Sales from Rachel Thompson and by Mario Schulzke: “As an author, you now have the opportunity for people from all over the world to buy and read your work. Depending on your audience, it’s totally feasible that 20-25% of all your Amazon sales can come from outside of the US. And that’s without even publishing your work in another language.”

How to Decide on a Scheduling Tool and Why They’re Helpful by guest from Rachel Thompson and by Emiie R.: “There are many great ways an author can save time in their day to day lives, but one of the best things they can do is use a scheduling tool like Buffer or Hootsuite to manage their social media. There are several options out there for scheduling tools and even more ways to utilize them. Deciding which to use can be difficult, but no matter which platform an author decides to use for their social media scheduling, it is guaranteed to be helpful for the author in many ways.”

Don’t make these 3 book launch mistakes on social media by Sandra Beckwith: “I’m seeing a lot of authors killing it with their book launch on social media. They understand how social media works and they use it effectively. For example, they know that each social media site has its own personality, so they don’t share the same content across all networks. Each post is tweaked according to the social media platform’s unique needs I’m also seeing a lot of book launch mistakes on social media.”

Selling Out: Going Wide or Going Exclusive to Amazon from TheBookDesigner.com and by David Kudler: “Amazon has created a program — KDP Select — that rewards publishers for offering their titles exclusively through the Kindle Store. A lot of publishers — and not just new ones — decide to put all of their eggs in the Amazon basket. They make some compelling arguments for why they do so.”

Quote of the Week

The creative process is a process of surrender, not control. The best ideas are grown in the dark and mystery.

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – May 18, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to read Sandra Beckwith’s post on Goodreads and how to create pre-launch buzz for your book by Rachel Thompson. And as always, enjoy your Friday and the weekend!

How to interact with readers on Goodreads by Sandra Beckwith: ““I can’t figure out Goodreads!” It’s a common author lament. While Goodreads is a social network of sorts, the site for book lovers doesn’t look, feel, or operate like Facebook, Twitter, Instagram, and other platforms you might use. It’s so different, in fact, that many authors simply ignore it because doing that is easier than spending the time required to understand the site and how to use it.”

Traditional Publishing vs. Self-Publishing: Eldonna Edwards Weighs the Pros and Cons by Anne R. Allen: “I’d been writing a novel off-and-on for over a decade when life threw me one of those cosmic curveballs that sent me careening in a totally different direction. Actually, it was more like me running onto the field and catching a curveball between the eyes, or in this case, in the kidney.

25 Creative Ways Authors Use Images for Social Media Marketing from BookBub: “Some social platforms revolve around sharing visual content, including Instagram, where photos still generate 36% more engagement than videos. And on platforms where images are optional, including them dramatically increases engagement. For example, Facebook posts with images see 2.3x more engagement than those without images.”

Helping Senior Citizens Self-Publish by Joel Friedlander: “Although the indie publishing world sometimes seems to be populated by young entrepreneurial authors, in fact a lot of writers publishing books today are at the other end of the spectrum—senior citizens. It may be hard to pin down what exactly we mean by “older authors,” but I generally take it to mean people 50 years of age and over who haven’t published their own books before.”

How To Build 1,000 Superfans When You’re Starting From Zero from by Joanna Penn: “Former Wired editor Kevin Kelly famously argued that 1,000 superfans is all you need for success as a creator (authors, musicians, artists… anyone who sells things they create). A superfan is someone who will buy anything you produce and sing your praises to anyone who will listen, winning you potential new fans for your books. Word of mouth is incredibly powerful for selling books, and that’s why authors strive to get superfans.”

How to Create Pre-Launch Buzz for Your Book Right Now Rachel Thompson: “Build relationships with readers on social media. This means interact, ask questions, strategically follow readers (not only other writers). Time: Realistically, plan to spend 30-60 minutes daily.”

Quote of the Week

The most important things to remember about back #story are that (a) everyone has a history and (b) most of it isn’t very interesting.STEPHEN KING

 

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.


I would not limit this book to the audience of only writers, it’s a great resource for anyone that wants to take full advantage of the online platforms available. Janet Kinsella

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

 

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Indie Author Weekly Update – April 27, 2018

Indie Author Weekly Update

Welcome to this week’s Indie Author Update. All of the posts this week are great. if you only have time to read a couple, make sure you read Anne R. Allen’s post as well as Rachel Thompson’s.

Enjoy your Friday!

The 4 Most Effective Book Marketing Strategies That Work by Rachel Thompson: “I’m constantly amazed by the sheer number of writers who are about to release their first book, or have already released their first book, and have zero marketing in place. Nothing, nada, oftentimes less than zero. They remind me of the college kid who walks into a final with a hangover and a broken pencil, hoping to pull the answers out of their you know where.”

Authors Beware: Amazon Gets Medieval on Paid and Traded Reviews by Anne R. Allen: “One email notified me that I’d failed to get “enough” reviews on my new Author Blog Book. But I could get 25 Amazon reviews from him for only $900! Dude, here’s the reason many of us “fail” to get tons of Amazon reviews anymore: scammy review-sellers like you. This is because Amazon fights paid review violations with robots, which are wrong more often than not. And they’re scaring off real reviewers.”

How To Solicit And Act On Feedback From Beta Readers from BookBaby: “You’ve finished your first, second, and maybe even the third draft of your book, and you’re ready for feedback from beta readers. Here are the steps you should follow to get and act on the feedback you receive.”

How To Create A Book From Your Blog from Location Rebel and by Dave Chesson: “Bloggers are in the perfect position to write a book. At first, it might seem like a big leap from blog to book. After all, writing a book is a significant project which requires resources.”

13 Dos and 1 Big Don’t For Growing Your Poetry Social Media Following from Writer’s Relief: “After years of languishing, many poets probably thought they’d never see this day come: Poetry is popular again! There’s a new generation of poets — dubbed “Instapoets” due to their success on Instagram — and these social media-savvy bards are commanding audiences in the hundreds of thousands while enjoying drool-worthy book sales!”

10 Ways Authors Can Grow a Facebook Group from TheBookDesigner.com and by Frances Caballo: “More and more romance authors are using groups instead of Facebook author pages or in conjunction with them. Actually, a lot of experts who run courses also offer Facebook groups as a benefit of a buying a course.”

Quote of the Week

James Baldwin quote

Social Media Just for Writers 2nd Edition

Whether you’re setting up your social media for the first time or wanting to take it to the next level, get the newest edition of Social Media Just for Writers.

This book is a very useful tool for writers looking to extend and reach their audiences. It has systematic detailed information about how to set up accounts and create a professional online profile and author branding. Recommended to anyone curious about why social media is still such a big thing for everyone, particularly for writers.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at TheBookDesigner.com. Frances wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Practical tips for marketing your books on the social web

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