Indie Author Weekly Update – February 1, 2019

Indie Author Weekly Update

Welcome back to the Indie Author Weekly Update. In this week’s five posts you’ll find book marketing, Facebook marketing, and social media marketing tips and strategies. Put them to use to sell more of your books.

Have a great weekend!

Do Some Book Reviews Matter More than Others by Penny Sansevieri: “Book reviews are still a great way to sell a book, even in 2019. The truth is, people like what other people like – and book reviews are a nod to that. But with so many books published each day (4,500 or more) it’s getting harder and harder to gain access to book-review sites. We all have limited time to market, and going after book reviews takes time. In some cases, a lot of time. So which reviewers should you target, and which should you leave behind? Let’s break down all your book-review options!”

Book Tours Are More Than Just Showing Up from Publisher’s Weekly and by Chris Pavone: “In the abstract, a book tour looks like it might be tremendous fun: packed houses of adoring fans, expense-account dinners in fancy far-flung restaurants. I’ve now promoted three books across a couple dozen states and 10 countries, and my experience has looked much more like bleary-eyed airport breakfasts at one end of the day and modest register tallies at the other, which begs the question, was this worth it?”

Consider these 8 Marketing Tips in 2019 from Writer Unboxed and by Ann Marie Nieves: “It’s my 20-something year in PR, my 10th in social media, and good ole lucky 13 as a tiny business owner. While I’m thoroughly enjoying the wisdom of my 40s, I can honestly say that each day at my desk, seated in my well-worn chair, feels brand new.”

The Ultimate 2019 Social Media Holiday Calendar for All Your Marketing Needs from Content Standard: “Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited.”

How to Reduce Marketing Anxiety and Confusion by Jane Friedman: “I’ll never forget a conversation I had years ago with a colleague who runs online courses for authors. He emphasized the necessity of teaching tactics: tangible, actionable steps that students can take toward their goals. If he focused too much on big-picture strategy or abstract theory, he said, he lost attention and course satisfaction.”

Advertising with Barnes and Noble from TheBookDesigner.com and by Amy Collins: “Joining in the party (although a tad late) is Barnes and Noble who announced last week that they are now offering a self-service advertising program. The program is now in Beta and quickly maxed out on takers. Within 24 hours after the announcement, B&N’s page showed that they were no longer accepting Beta testers for the program.”

Of Note

This isn’t a new post but it’s a must read and evergreen: The Reasons Branding Confuses You and How To Fix That Right Now from Rachel Thompson: “Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful.”

Quote of the Week

Indie Author Weekly Update

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – January 18, 2019

Indie Author Weekly Update - January 18, 2019

Welcome back to the Indie Author Weekly Update. This week’s roundup has an excellent array of posts from marketers and bloggers on book marketing. Plus, there’s a short video clip from Dave Chesson on Amazon ads. I’m certain you’ll find all of the information below helpful to your book marketing endeavors. Enjoy the posts!

Social Media Throwdown: Facebook Groups by Julie Glover: “So where I have landed in the scheme of social media? Once I passed about a thousand followers on Twitter and followed as many, that platform became overwhelming. I really only use it to share articles, check in on current events, and track certain hashtags. The rest of the time, I default to Facebook.”

A Guide to Getting More Reader Reviews by BookBub Partners: “This guide shares some tried and tested strategies to generate more reader reviews on retailer sites. It will also help you learn what practices to avoid so retailer sites don’t remove them. If you’ve struggled to get reviews or simply need more, check these out!”

Book Promotion: Do This, Not That – January 2019 from TheBookDesigner.com and by Amy Collins: “Another year, another set of chances for you and your book! While I usually focus on authors and publishers in this column, this month, I am the one guilty of committing the errors in DO THIS NOT THAT.”

Amazon has recently updated their Amazon books ads system. Check out this video from Dave Chesson: “And unlike most of their updates, this Amazon book ads update actually has some pretty awesome changes. So, in this video, I will explain all of the changes that have been made to the new Amazon book ads system.”

100 Best Writing Websites: 2019 Edition: from The Write Life and by Dana Sitar: “Whether you’re a novelist, journalist, Ph.D. candidate, entrepreneurial blogger, self-help guru writing a book or some combination of creativity at the intersection of multiple ambitions, you call yourself “a writer.” Whatever kind of writer you are, a blog or online community probably exists to help you succeed. Each year, The Write Life celebrates these vast resources available by releasing a list of the 100 Best Websites for Writers, and we’re excited to do it for the sixth year in a row.”

WITS Throwdown: Putting the “Social” in Social Media by Jenny Hansen: “The real title of this post is How To Put the Social in Social Media Without Losing Your Mind or All Your Free Time. That’s a heavy promise, right? Social media does like to suck up valuable family time, writing time, down time. If you think about it as a big vaccuum that gives nothing back, you WILL be resistant to this whole ‘online social thing.'”

Quote of the Week

indie author

Want to know all of my best social media marketing tips? Get a copy of Social Media Just for Writers.

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Strategies for Writers

Indie Author Weekly Update – September 28, 2018

Indie Author Weekly Update - September 28, 2018

Thank you for checking out my new Indie Author Weekly Update. There were so many posts this past week that it’s difficult to select one or two that were my favorites. But if I’m pushed, and if you only have time for one post to read, then don’t miss Anne R. Allen’s phenomenal post on how to self-publish successfully. Her advice is priceless.

Well, fall is officially here, which means that we are in my favorite season. Who doesn’t love seeing leaves turn color or feeling the chill in the air first thing in the morning?

Want to Self-Publish Fiction Successfully? Follow These 9 Tips by Anne R. Allen: “Back when the new-fangled Kindle was flying off the cybershelves and Amazon had no imprints of its own, indie authors were Amazon’s darlings. That’s no longer the case, so selling self-published books is more difficult than it was. But “more difficult” doesn’t mean impossible. Plenty of indie novelists are starting out right now who will make the bestseller lists.  Some will make considerably more money than their traditionally-published counterparts.”

Pre-Publication Marketing: A Van Tour to Bookstores by Jane Friedman: “In November, Weather Woman by Cai Emmons will release from Red Hen Press. To spread the word this summer, Cai drove “the Weather Woman van” to independent bookstores in the Western United States, distributing advance reader copies and chatting with booksellers.”

How Authors’ Openness on Social Media Makes Reading Better from Book Riot: “There’s a lot that’s toxic about social media, for authors, fans, and reviewers alike. But one thing that’s really rewarding for readers and aspiring writers is the transparency that many published authors have brought to Twitter and Instagram about the writing and publishing process, in all its good, bad, and in-between.”

How to Market Your Books with a Specialist Blog  from Alliance of Independent Authors: “It’s received wisdom that every indie author should have a website as the central and authoritative source of information about their books and their writing lives – but how does an unknown author attract potential readers to that website? British crime writer B L (Barry) Faulkner shares his lateral thinking solution that has helped him raise the profile of his books a different way: via a specialist blog about a subject that will appeal to potential readers, including those who have never heard of him.”

6 Ways Video Blogging Can Save Your Author Promotion by Penny Sansevieri: “If saving time isn’t a sweet enough payoff, here are a few more benefits to adding video blogging to your author promotion.”

Book Promotion: Do This, Not That – September 2018 from TheBookDesigner.com and by Amy Collins: “I recently met with a Chicago-area author for breakfast who was concerned that she was doing something wrong. This author had written a terrific book, designed the cover properly, promoted the book heavily, placed ads on Amazon, got reviews and consistently worked to sell her book to stores, libraries, online and to organizations. So what was the problem?”

How To Put Together An Indie Author Street Team from Writer’s Edit: “There’s a lot for indie authors to do when it comes to book promotion and marketing. In fact, there’s so much to do that it can often get a little overwhelming. But while being an indie author is largely a solo pursuit, you don’t have to tackle everything entirely on your own! Enter: the indie author street team.”

Quote of the Week

indie author

Social Media Just for Writers is now just $1.99! But the sale price won’t last forever so get your copy now! 

Social Media Just for Writers 2nd Edition

Well written, well researched – well thought out. This book is a must have!

Ryshia Kennie 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.

Online Book Marketing Solutions for Writers

Indie Author Weekly Update – March 2, 2018

Indie Author Weekly Update

In this week’s Indie Author Update, be certain to read Amy Collin’s post about Amazon and Chris Well’s post on how to have a media-savvy website.

I hope you enjoy your weekend!

Indie Author Updates

36 Smart Ways To Grow Your Email List 2x Faster from Blogging Wizard: “You need to build your email list if you want to grow your blog. Don’t be the person that keeps making excuses for why they aren’t focusing on building their list. I learned that lesson the hard way but you don’t have to. The truth is that email is far more effective at reaching your raving fans than any other tool. That includes social media.”

5 Creative Blog Post Ideas for Savvy Author Marketing from Penny Sansevieri: “You may be a savvy blogger, or maybe you’re still digging in your heels about starting your blog, but no matter where you fall on that spectrum I have to tell you that blogging is a critical piece to your author marketing. If you want to sell more books, I urge you to get on the blog train.”

Three Different Ways to Approach Blogging as a Novelist [With Examples]  from Aliventures: “If you’re a novelist, should you have a blog? Opinions differ! You might have been told that you should blog, because you need to build a platform, or because it’s a good way to get people onto your site and then onto your mailing list, or because publishers / readers / the media will want it … or for almost any number of reasons.”

Book Promotion: Do This, Not That – February 2018 from TheBookDesigner.com and by Amy Collins: “Amazon is no longer listing books supplied from IngramSpark as “in stock.” In the past, Amazon would list IngramSpark sourced books as “in stock” because they knew that they could order the book and get them in a day. In the last few months, Amazon has changed this practice. They will only order enough POD IngramSpark sourced books to fill existing orders. Occasionally, they will order a few more when demand shows that they will sell them. Books that previously were listed as “in stock” are no longer and it is dramatically affecting sales.”

Media-Friendly Author Website Content – Part Three from BookWorks and by Chris Well: “This is the last of three posts outlining the essentials that you need if you want a media-friendly author website if you want to get media attention. Still with me? Great! If you recall, in Part One we discussed how to present basic information about yourself and your book(s). Then in Part Two, we went over the different ways you can make it easier for website visitors to contact you to set up an interview, ask questions, invite you to speak, etc.”

How to Put the Joy (and the Impact) Back into Twitter from Alliance of Independent Authors and by Helen Baggott: “Do you have a Twitter account but don’t know why? Do you send out an occasional tweet hoping someone will buy your book? Establishing a presence does take time but it doesn’t have to be hard work – and you might even enjoy it.”

Fiction Contests

Fiction Writing Contests Worth Your Time (Spring 2018)  from Writer Unboxed: “This submissions season covers fiction contests with deadlines between March 1, 2018 and May 31, 2018. March is absolutely stacked with deadlines; so no excuses about not submitting! Thanks to Literistic, Poets & Writers, Submittable Discover, and New Pages for many of these contests.”

Quote of the Week

Without imagination we can go nowhere. And imagination is not restricted to the arts. Every scientist I have met who has been a success has had to imagine. RITA DOVE

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

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Indie Author Weekly Update – January 26, 2018

Indie Author Weekly Update

In this week’s Indie Author Update the focus is primarily on book marketing. But also read the post on building your email list by Blogging Wizard because an email list is so important to an author’s success.

Agent Laurie McLean’s Crystal Ball: Publishing Predictions for 2018 by Anne R. Allen and Laurie McLean: “My crystal ball is telling me that not a lot in the publishing industry is going to change from 2017 to 2018. I think publishing was mesmerized by Washington politics in 2017 and were slow to make any forward progress of any sort. Not a lot of new ideas. No new imprints that take advantage of the power of digital publishing and promotion. No exploration of sales innovations that come along with a cheap digital distribution system. Nada.”

5 Easy List Building Techniques To Get You More Email Subscribers from the Blogging Wizard: “Growing your email list is important when starting your online business. Without a list of leads, acquiring business will be difficult. That’s why you often hear from markets that the money is in the list. But how do you go about gaining more subscribers if you already have the basics covered? You’ve invested in a strong lead magnet, made it easy for visitors to sign up to your list, and you even have content upgrades placed in your blog posts for higher conversions. If you are still finding you have little to no sign-ups on a consistent basis, it might mean you need to strategically market your lead magnet or landing page.

How to Increase the ROI of Your BookBub Ads (+ a BookBub Fast Pass) from Writer Unboxed: “Many authors are familiar with BookBub’s Featured Deals, the editorially-selected price promotions included in each daily email. BookBub Ads also appear in these emails, but there are several important differences between the two promotional tools. Most notably, you can run BookBub Ads for any book at any time — full-priced books, new releases, novellas, etc. — without needing to go through any editorial review process. The platform is totally self-serve, allowing you to determine your own budget and timeline.”

How Indie Presses Are Elevating the Publishing World by Jennifer Baker from Electric Literature: “Independent presses are a lifeline in the publishing world. At a time when large publishing houses are merging into even larger conglomerates, writers may feel like finding a home for their work requires a very specific, and at times corporate, mindset. But indies show that there’s another way. Via contests, open calls for submissions (for agented and unagented writers), and targeted requests, independent presses provide an alternate arena, making publishing more of a reality for marginalized artists and those with unique voices and writing styles. Plus, they’re getting more and more recognition. This year Graywolf Press had several titles as finalists or longlisted for the National Book Award. Paul Harding’s Pulitzer winning book Tinkers was published by a university aligned press (Bellevue Literary).”

What Kinds of Social Media Go Viral? from Writers in the Storm: “In last month’s post, I shared social media strategies that support your brand and let you have a life. I don’t know about you, but I like having social media be something I fit into MY life, rather than the other way around. The big question everyone wants to know is: How do I get my post to go viral?” First, we need to understand what kinds of posts get shared extensively and why. There are many many schools of thought on what gets others to share your content, but I decided to go with science because we want results that can be duplicated.”

Book Promotion: Do This, Not That – January 2018 from TheBookDesigner.com and by Amy Collins: “A publisher client of mine priced his new ebook at $9.99 because he believed that a higher-priced ebook would have more cache. He was concerned that a lower-priced ebook would lower the perceived quality of the novel. So he priced his book at the same level that established authors price theirs (even though he was not as well known).”

Quote of the Week

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Ricardo FayetThe next webinar will be on February 6 at 10 am PST / 1 pm EST and feature Ricardo Fayet from Reedsy. We’ll discuss book marketing and Facebook ads. Sign up now to join the conversation!

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Indie Author Weekly Update – October 20, 2017


Indie Authors Weekly Update

This week’s Indie Author Update touches on blogging, Twitter, Amazon advertising, and book review sites. They are all topics important to you as an indie author if you want to sell books.

Top 10 Ways to Use Twitter Without Losing Your Soul by G.G. Andrew: “Though it may seem old-fashioned, I prefer to think of Twitter as the online equivalent of a giant cocktail party, and act accordingly (by which I mean practicing kindness and maybe also drinking things with umbrellas).”

[Read more…]

Indie Author Weekly Update October 6, 2017

Indie Author Weekly Update

This week’s Indie Author Update contains every topic from Pinterest hashtags to selling books when you don’t have an audience. How? Keep reading to find out!

Go Local: Marketing Books to Targeted Communities by Jane Friedman: “When I hear professional publicists and PR people offer advice to authors, one theme that comes up again and again is: start where you are. Use the power of your community—and the people you know—to gain momentum.”

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Indie Author Weekly Update – September 1, 2017

Indie Author Weekly Update

In this week’s Indie Author Weekly Update, posts range from Mark Coker’s views on cultivating superfans to Hugh Howey’s insightful Part IV of his series on writing and publishing. I hope you enjoy them all.

Where I live, September is starting with a heat wave. Wish me luck as I strive to stay cool and say a prayer — or send good thoughts — to all the people in Texas who are suffering due to Hurricane Harvey.


Indie Author Updates

How Indie Authors Can Cultivate Superfans from Publishers Weekly and by Mark Coker: “Most book marketing advice focuses on how to get readers to buy your books, yet ignores how to care for your readers once you’ve got them. With subtle tweaks to your publishing process, you have the opportunity to cultivate more passionate readers. I call these passionate readers superfans.”

[Read more…]

How to Get Attention for Your Book on Amazon

search
Amy Collins is the President of New Shelves Books, one of the largest book sales and marketing content providers in the US. As a guest on my webinar series, Conversations with Frances, she wowed the audience with her knowledge of Amazon and how to get your books more visible.

She started her talk with a revolutionary thought: “No one should care about rankings on Amazon,” she said. “Concern yourself with searchability instead.”

Amy Collins

Amy Collins

Amy continued to make numerous points, including these:

For print books, you can  use https://sellercentral.amazon.com to start selling online. That’s assuming you purchased 1,000 copies of your book and need to be a reseller on Amazon. Amazon will charge you between $40 to $100/month.

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Indie Author Weekly Update – April 14, 2017

Social Media Weekly Update

This week’s Social Media Update covers everything from ebook production to making more money with your books to book why the news feed may be outdated.

Are you enjoying spring yet? We got a taste of it one weekend, followed by days of rain again. I hear that hiking the local trails — one of my passions — will be less fun due to the abundance of ticks and poison  oak. However you spend your time on weekends, I hope you stay safe and have fun.


Indie Author Updates

4 eBook Platforms Offering Cool Data, Distribution & Marketing Tools from BookWorks and by Carla King: “There are a lot of eBook platforms out there—how many do you know? I bet you haven’t heard of Kbuuk, PublishDrive, Scribl, or StreetLib but I’ll also bet you’ll want to try at least one of them by the end of this post. Don’t worry, you don’t have to give up your existing service (IngramSpark, Smashwords, Amazon KDP), but add one or more of these to the mix.”

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