Welcome back to the Indie Author Weekly Update. In this week’s five posts you’ll find book marketing, Facebook marketing, and social media marketing tips and strategies. Put them to use to sell more of your books.
Have a great weekend!
Do Some Book Reviews Matter More than Others by Penny Sansevieri: “Book reviews are still a great way to sell a book, even in 2019. The truth is, people like what other people like – and book reviews are a nod to that. But with so many books published each day (4,500 or more) it’s getting harder and harder to gain access to book-review sites. We all have limited time to market, and going after book reviews takes time. In some cases, a lot of time. So which reviewers should you target, and which should you leave behind? Let’s break down all your book-review options!”
Book Tours Are More Than Just Showing Up from Publisher’s Weekly and by Chris Pavone: “In the abstract, a book tour looks like it might be tremendous fun: packed houses of adoring fans, expense-account dinners in fancy far-flung restaurants. I’ve now promoted three books across a couple dozen states and 10 countries, and my experience has looked much more like bleary-eyed airport breakfasts at one end of the day and modest register tallies at the other, which begs the question, was this worth it?”
Consider these 8 Marketing Tips in 2019 from Writer Unboxed and by Ann Marie Nieves: “It’s my 20-something year in PR, my 10th in social media, and good ole lucky 13 as a tiny business owner. While I’m thoroughly enjoying the wisdom of my 40s, I can honestly say that each day at my desk, seated in my well-worn chair, feels brand new.”
The Ultimate 2019 Social Media Holiday Calendar for All Your Marketing Needs from Content Standard: “Nothing brings people together more than a reason to celebrate, and holiday-related content is always a major win for brands when it comes to generating awareness and taking part in the global conversations that get their audiences excited.”
How to Reduce Marketing Anxiety and Confusion by Jane Friedman: “I’ll never forget a conversation I had years ago with a colleague who runs online courses for authors. He emphasized the necessity of teaching tactics: tangible, actionable steps that students can take toward their goals. If he focused too much on big-picture strategy or abstract theory, he said, he lost attention and course satisfaction.”
Advertising with Barnes and Noble from TheBookDesigner.com and by Amy Collins: “Joining in the party (although a tad late) is Barnes and Noble who announced last week that they are now offering a self-service advertising program. The program is now in Beta and quickly maxed out on takers. Within 24 hours after the announcement, B&N’s page showed that they were no longer accepting Beta testers for the program.”
This isn’t a new post but it’s a must read and evergreen: The Reasons Branding Confuses You and How To Fix That Right Now from Rachel Thompson: “Awhile back, I wrote an article, Branding 101, which detailed the basics for writers what branding is all about. Read that first if you haven’t yet, then come on back. over. This branding article by professor, author, and Forbes writer David Vinjamuri is also quite helpful.”
Quote of the Week
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Author of this blog: Frances Caballo is an author and social media strategist and manager for writers. She wrote several social media books including Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, and finding new readers. Her clients have included authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for her free email course.
Online Book Marketing Strategies for Writers