Indie Author Weekly Update – December 22, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update contains a potpourri of topics and bloggers. Publicity, Twitter threads, and book marketing strategies are just some of the topics covered. Enjoy them all!

Don’t Get Rolled by Bad Publicity from Writer Unboxed and by Porter Anderson: “If the answer from your potential or existing publicist/PR person/press agent is no (“office secret,” “tricks of the trade,” “private information”), run away. They can withhold those journalist’s contact info from you. In fact, I’d prefer they did, for the sake of my inbox. But they need to tell you who’s getting the paper goods and why.”

On email optins: They are the lifeblood of your business as an author. From Shawn Manaher and Book Marketing Tools: “Welcome to the 142nd episode of The Author HangoutIn this episode, Shawn Manager explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.”

Twitter officially launches ‘threads,’ a new feature for easily posting tweetstorms from Tech Crunch: “Twitter today is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, those series of connected tweets that have grown to become a popular workaround for getting past Twitter’s character count limitation in order to share longer thoughts. The company confirmed last month it was testing the feature – which it’s now calling “threads” – across its iOS and Android apps.”

18 Rock Solid Book Marketing Strategies for 2018 from Penny Sansevieri: “We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can!”

How to Use Facebook’s New Snooze Feature from Lifehacker: “This week Facebook rolled out a new Snooze feature that allows you to essentially temporarily mute people or pages in your feed.”

A Look Back at 2017 Publishing Headlines: 5 Issues Raised for Authors by Jane Friedman: “At the end of November 2017, Barnes & Noble released their latest earnings report. The news was entirely predictable: the store’s losses grew, driven by a 6.3 percent decline in comparable store sales against last year. (Absence of a new Harry Potter book makes up half of that decline.) The declines have been going on for six or seven quarters now, with more declines expected. Still, B&N has been meeting its profit goals as a result of cost cutting.”

Bonus Items

Award and Content Ratings by the Alliance of Independent Authors: “ALLi is willing to work with any service that wants to improve its offerings and bring them in line with current best practice for authors services. Contact the Watchdog Desk at any time if you would like to inform us about a contest or award, or discuss a rating. Please use the form on this page.”

Writer Emergency Pack: “Writer Emergency Pack is your portable tool for story resuscitation (or simply creativity rejuvenation). Each pack contains 26 illustrated idea cards, 25 detail cards with helpful suggestions and specific tips, and instructions for individuals and class use, plus a bonus story game.”

Quote of the Week

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

 

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Indie Author Weekly Update – October 20, 2017


Indie Authors Weekly Update

This week’s Indie Author Update touches on blogging, Twitter, Amazon advertising, and book review sites. They are all topics important to you as an indie author if you want to sell books.

Top 10 Ways to Use Twitter Without Losing Your Soul by G.G. Andrew: “Though it may seem old-fashioned, I prefer to think of Twitter as the online equivalent of a giant cocktail party, and act accordingly (by which I mean practicing kindness and maybe also drinking things with umbrellas).”

[Read more…]

Indie Author Weekly Update – January 27, 2017

Indie Author Weekly Update

Welcome to today’s Indie Author Weekly Update. You’ll see new bloggers on a range of topics from ebook sales to Snapchat spectacles to hashtags.

On a personal note, we received a break from the storms. Yes, finally. The sun has even shined a few hours every day. Thank you for your patience as I return to my regular blogging schedule.


Indie Author Weekly Updates

A Powerful Shortcut for Discovering Keywords to Increase Ebook Sales from Digital Book World: “Indie authors and ebook publishers have a powerful tool for increasing book sales that costs nothing and already exists in their online book selling setup: keywords. The keywords associated with an ebook in an online store can help drive readers to your sales page. When you attract more people to your book’s sales page, the more opportunities you have to make sales.”

[Read more…]

Indie Author Weekly Update January 20, 2017

Indie Author Weekly Update

This is the first Indie Author Weekly Update in two weeks so it makes sense that it would be an expansive treasure trove of information for you to glean.

As I write this, we are in the midst of another storm. It’s the first of three scheduled to punch Northern California over the next five days. Wish us luck as we tend to lose power and experience flooding.


Top Tips on TIming for Indie Authors from the Alliance of Independent Authors: “At this time of year, we’re likely to spend more time thinking about forward planning, so today on the blog we’re sharing some top advice from ALLi partners and authors on timing the launch and marketing of your self-published books in 2017.”

[Read more…]

Indie Author Weekly Roundup October 14, 2016

Indie Author Weekly Roundup by Frances Caballo

This week’s Indie Author Weekly Roundup is longer than most but that’s because it is completely  chock-full with information you need at your disposal. I hope you enjoy this week’s selection!

And don’t forget that …

Jane FriedmanThe next episode of Conversations with Frances features Jane Friedman. Jane is a columnist with Publishers Weekly, a professor with The Great Courses, and she’s been a keynote speaker at several writers’ conferences. She speaks regularly at industry events such as BookExpo America and Digital Book World, and has served on panels with the National Endowment for the Arts and the Creative Work Fund. On November 1 at 11 am Jane will share her thoughts on book launches. She’ll also be available to answer your questions. Join us on November 1st.

Indie Author Weekly Roundup

Time Management Tips for Busy Authorpreneurs from BookWorks: “You know what  you’re supposed to do—write your book, start a blog and website, and turn to social media to help you market everything you’ve created. But where do you start? Facebook, Twitter, or Instagram? And how can you write your next book if you now need to spend time writing blog posts, posting social media updates, and chasing after Likes and followers?”

[Read more…]

Indie Author Weekly Roundup October 7, 2016

Indie Author Updates by Frances CaballoWelcome to the Indie Author Weekly Roundup. This week you’ll find posts on how best to market your books plus other great resources. Don’t miss Joel Friedlander’s interview of Dana Kaye and the list of twelve resources that authors need to be aware of. I hope you enjoy this week’s selection.


Free Book Promotions: Are They Worth It? by Frances Caballo and from Joel Friedlander of TheBookDesigner.com: “The continuing controversy among self-published authors is whether you should sign up for Kindle Direct Publishing’s Kindle Select Program and use the free promotion feature. The secondary questions are:

  • Is it worth it to be exclusive?
  • Are the free promotion days that tend to entice some authors – and readers – worth it?

There seem to be almost as many opinions on these controversies as there are, well, books. So what’s my take?”

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Indie Author Weekly Roundup September 23, 2016

9-23-16-indie-author-updatesThis week’s Indie Author Weekly Roundup includes six posts. You see, I just couldn’t cut the list any more. Each post is chock-full of information that indie authors need to know to be successful in today’s market. And that is the purpose of this blog; to help you attain your goals.

On another note, if you missed Wednesday’s webinar with Joanna Penn, well, you missed a real treat. She revealed great tips that have helped to fuel her success. We also discussed her new course, How to Write a Novel. I’ve reviewed the course and plan to use it when I return to my novel. it’s awesome.

My next webinar will feature Joel Friedlander. The date for that webinar is October 4.

Indie Author Updates

Unusual Ways to Promote Your Book from Alliance of Independent Authors: “Each month we step away from mainstream marketing ideas and highlight creative, fun and sometimes downright wacky ideas that our members have dreamed up to help promote their self-published books to more readers. Here’s September’s top tips, with thanks to all the authors named (and the one who prefers to remain anonymous) for generously allowing us to share them here.”

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Indie Author Weekly Roundup August 22 – 26, 2019

Indie Author Weekly Update

This week’s Indie Author Weekly Roundup features an array of posts, all written to help authors with their No. 1 goal: sell books. I hope you enjoy these posts as much as I did.

I chose the above picture because I love oak trees (even though they appear scary at night). And I think this picture is pertinent to our conversation about selling books. We and our books are the trunk, our social media profiles are the larger branches, and the smaller branches and twigs represent all the people we meet on social media. With social media, we create an endless outreach to readers, influencers, journalists and reviewers, all of whom can help you achieve your goals.


How to Use Amazon Categories, Themes and Keywords to Sell More Self-published Books from Alliance of Independent Authors: “Think of Amazon as a search engine, like Google. This makes it easier to understand how to make your book stand out by correctly using keywords, categories, and themes. Tip: Amazon is actually two sites, one for print books, and one for ebooks (this is the Kindle Store).” [Read more…]

Friday Roundup April 15, 2016

Friday Roundup of the week's best posts by Frances Caballo

Welcome to Friday’s Weekly Roundup, my collection of the week’s best posts. I hope you enjoy this week’s collection.

How to Use MailChimp and Bookfunnel to Grow Your Author Mailing List by Aimee Coveney via Alliance of Independent AuthorsWhile you may not have the intention of sending newsletters on a weekly or even monthly basis, when you have a new book available, what easier way is there to share the news with your existing audience? It’s therefore well worth going to the trouble of attracting new subscribers to your mailing list. Note: This post explains how you can use Bookfunnel to get your lead magnets (giveaway books) into the hands of your readers so you can grow your email list.

[Read more…]