First some background.
If you haven’t come across Denise Wakeman online yet, you might want to connect with her on Google+ and subscribe to her weekly Hangout called Adventures in Visibility.
If you prefer podcasts, you’ll find her on iTunes, Stitcher and SoundCloud as well.
Every week, Denise interviews top pros in the field of online marketing. Her program is consistently good, and she has quite a following.
How to Blog Like a Pro
Rebekah started blogging in 2004. As she explained, she’d always been a writer and at first blogged for the fun of it. Then she saw what an opportunity blogging provides for marketers.
Would you like to know this social media whiz’s secret to great blogging? It’s pretty simple, actually.
Develop a habit. Yep, that’s it. Years ago she knew she needed to be consistent in her blogging, and she wanted to cover big-picture topics while also providing the nitty-gritty details. So she committed to posting one, lengthy blog post every week.
She doesn’t miss a week either. Whenever she schedules a vacation or travels to a conference, she knows that she has to write those posts in advance.
After all, consistency is a major key to blogging. Here are other important factors to successful blogging:
- Grab people’s attention.
- Don’t be too wordy.
- Focus your points and provide as many tips as possible. People love bullets with tips.
- Create an editorial calendar for the next three months but be open to accommodating new topics.
Now let’s turn the question around. What contributes to a blog failing?
- Lack of Consistency.
- Lack of Goals.
- Lost of focus
- Not knowing what you’re passionate about
- Not establishing a blog calendar.
How to Get Your Audience to Share Your Content
Rebekah’s number one tool for increasing shares is that she endeavors to build a relationship with her followers.
That’s the beauty of social media. Unlike any other method of marketing, blogging and social media enable authors to get to know their readers.
When we blast our content, and never ask questions, we relinquish occasions to learn about our audience.
Select one typical person in your audience. What does that person need to know? How can you help that individual? What challenges face that person?
Michael Hyatt describes his audience clearly. He writes for men of a certain age and a certain income bracket.
Rebekah says that once you determine who that person is, it becomes easier to write for that person.
Social Buzz Club and Triberr
Similarly, Social Buzz is another collaborative network of professionals who blog. Communities form to engage in reciprocal sharing.
Further Your Brand with Images
As you may have noticed, I’ve been creating a lot of my own images for this blog. Listening to Rebekah, I discovered what I’m not doing: being consistent with the colors of my brand and the font.
That needs to change.
“There’s enormous value in niching down.”
Finally, she encourages people to “niche down.” Not everyone wants what you have to offer and besides, when you don’t define your specific niche you don’t reach anyone because it’s impossible to market to an unruly audience.
About the Author: Frances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by Clicking Here. Connect with Frances on Facebook, Twitter, LinkedIn, Pinterest, and Google+.
Practical Tips for Marketing Your Books on the Social Web