Dan Zarrella, author of The Science of Marketing, said in his book, “I’ve long been interested in the idea that engaging in conversation is the single most important function of social media marketing.”
He’s right. That is why it’s so important to schedule time in the afternoon or early evening to converse with our readers, friends, and influencers in your sphere. If you don’t allocate time to converse, you are missing the point.
Social media at its essence is social so to engage in social media and not allocate time to socializing, well, it’s antithetical to the very premise of social media.
[clickToTweet tweet=”Social media at its essence is social via @CaballoFrances” quote=”Social media at its essence is social”]
Take Twitter, for example. It began as a texting platform. Sure, it’s matured, evolved, and changed. You can include images and video now, and you can even advertise. But at its essence, it’s still a medium for conveying messages.
This premise is true with other social media platforms as well.
Which takes me to those 3 basic rules of social media I promised to discuss.