How to Stand Out in Your Marketing

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How to Stand Out in Your Marketing

The Summer Solstice is tomorrow and we all feel like leaving our computers behind to enjoy sandy beaches, socialize in the long evenings ahead, and dance at outdoor venues. Ah, but there’s that marketing we need to do for our books, right? Below you’ll find posts that will explain Facebook’s new redesign, help you to discover “shareable” content, give you examples of appropriate author domains, and promise to transform your writing.

Once you finishing read this post, slip into your sandals, enjoy the Solstice and get ready to have a great summer.

12 Most Winning Ways to Find Fabulous, Must-Share Content from Becky Gaylord: Ideas to turn into wonderful content swirl all around us. The trick is to notice, seize and transform them… and then send them out on the social web. Here are some of the ideas I use to craft content to share.

9 Essential Books That Will Transform Your Writing Forever from Boost Blog Traffic: You have several half-read writing books stacked up on your nightstand, several more squirreled away in a desk drawer and a dozen more on your Amazon wish list. You scrutinize all the books that “customers also bought” looking for those one-of-a-kind books that will transform you into a great writer. You jump “inside the book” to read the table of contents and credits and page through the free preview.

New Facebook Page Redesign: Everything You Need to Know to Optimize Your Page from Buffer Blog: Facebook is in the process of rolling out a series of changes for all business pages, tweaking the design and layout in a number of small but significant ways, giving opportunity to marketers to make the most of what’s new.

How To Choose The Domain Name For Your Author Website from Writer’s Relief: One of the first—and most important—things to do when creating your author website is to choose a domain name (also called a URL). Your domain name will serve as your main online address, so it should be memorable and easily relatable to you and your writing.


About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Photo credit: Pixabay

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