Social Media Weekly Roundup

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Social Media Weekly Roundup for Indie AuthorsI hope you enjoy this week’s selection of posts. If you only read one post, read Lisa Tener’s Grammar Mistakes, Fixes, and Writing Tips for the Excellence-Minded Blogger.

Social Media Tips for Indie Authors

Best Post of the Week

Grammar Mistakes, Fixes, and Writing Tips for the Excellence-Minded Blogger by Lisa Tener from AHREFS: “What are some of your writing goals as a blogger? Perhaps:

  • Get more people to read your posts?
  • Make an impact on your readers?
  • Start inspiring conversations?
  • Motivate your readers to take an action?

With any of these goals, correct grammar and quality writing matter. Good writing draws your readers in—and keeps them reading, sharing and recommending your posts to others.”

Note: Do you have a guest post strategy to expand the reach of your brand and find new readers and colleagues with whom to co-market your books? If not, read this post. It’s excellent.

[clickToTweet tweet=”What are your writing goals as a blogger? @CaballoFrances” quote=”What are your writing goals as a blogger? “]

Pronoun & Macmillan: a Shift to More Author-Friendly Publishing? by Carla King and from BookWorks: “In this post I want to talk about the evolution of Pronoun, which was bought by Macmillan last week, and why they might have bought it, why you should care, and whether or not you should consider using it.”

Note: Be sure to read this post to learn more about Pronoun, an exciting option for Indie authors.

What’s the hot color in eye-catching book covers? from the Wall Street Journal: “To stand out online, publishers push book designers for brighter, bolder covers. The hot color of the moment? Yellow.”

Note: I almost chose yellow for the cover of my newest book, The Author’s Guide to Goodreads, but instead went with orange. Did I make a mistake? I don’t think so but I’ll look more seriously at yellow in the future.

How to Customize Your Email Newsletter Sign-Up Forms to Increase Reader Engagement from Jane Friedman by Kirsten Oliphant: “The connection with your email newsletter subscribers starts much sooner than you think. Connection begins somewhere unexpected, in a place that many gloss over or ignore altogether: your signup forms. Confession: I hate forms. Paperwork of any kind and digital forms make me crazy. Spreadsheets make me twitch. But the signup forms for email lists are so vastly important that I make an exception and dive down deep. You should too.”

Note: The important lesson in this post is be vigilant about your email opt-ins.

Quote of the Week

Quote of the week by Troye Sivan - Social Media Just for Writers by Frances Caballo


Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at She’s written several books including Social Media Just for WritersAvoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.

Practical Tips for Marketing Your Books on the Social Web

The Author's Guide to Goodreads by Frances Caballo

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