Social Media Weekly Roundup – April 1, 2016

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Frances CaballoThis week’s roundup covers everything from blogging to setting up content calendars to making it to the top of Amazon’s bestseller list. It’s a great potpourri of valuable information and I hope you find these posts helpful.

Content + curation + community = a new Apple Books by The Bookseller: “If you’re buying an e-book, there’s only one place to go: Amazon. It’s not because of discovery; it’s mindshare. Most books aren’t discovered on Amazon – just bought there. Opportunity.”

Note: This post details the opportunity that iBooks has right now and outlines the steps that Apple Books should take to become more of a community. The post makes a lot of sense.

3 Simple Steps to Create a Content Calendar by Syed Balkhi via Search Engine Journal: “Struggling to post regularly on your blog? Have you ever sat down to write, only to stare at a blank screen for ages? One of the best ways to solve that is by creating a content calendar for your blog. Maybe you’ve never come across this idea before – or maybe you’ve tried it in the past and didn’t get very far. In this article, I will walk you step by step on how to build a content calendar that works for you. I will also share the best content calendar software that you can use along with giving you the exact step by step content calendar template and the editorial workflow that I use.”

Note: This is an excellent post that takes the reader step-by-step in a nonthreatening manner. You’ll want to bookmark this post for future reference.

How to Start Blogging: A Definitive Guide for Authors by JaneFriedmanNote: If you haven’t started blogging yet, or you’re just starting out, this post is a helpful place to start. Everything you need to know about blogging is here in this primer.

How to Use Hashtags: A Complete Guide by Louise Myers: “Emerging on the social scene slowly, hashtags have gained huge momentum. Whether you’re posting on Instagram, Google+, or Twitter, hashtags are the way to keep your social media accounts happening.”

Note: If you’ve never read a post from Louise’s blog, you might want to subscribe to it. A graphic artist and superb social media marketer, she provides excellent step-by-step instructions in each post.

Author quote of the week:

I made mistakes in drama. I thought drama was when actors cried. But drama is when the audience cries. Frank Capra


 I recently added even more pages to Twitter Just for Writers, bringing it to 52 pages. And it’s Free for you.

Twitter Just for WritersGrab a copy of your 52-page eBook on Twitter today. In Twitter Just for Writers you’ll find:

  • Easy to follow instructions on how you can get started.
  • Instructions on how to devise a password that will never be hacked.
  • Terms and special hashtags just for authors like you.
  • A list of applications to use with Twitter.
  • Advice on how to select your username and write your bio. (So many authors get this wrong.)
  • Plus guidelines for advanced users!

Download your FREE copy now.

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author, podcaster and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at She’s written several books including Social Media Just for WritersAvoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here on her website. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.

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