Social Media in 30 Minutes a Day

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Social Media in 30 Minutes a Day by Frances CaballoSocial Media in 30 Minutes a Day is the book I’ve just released and its contents are the topic of today’s post. But first, I can’t help but talk about a new app I use to write.

Like I said, I am writing this post while using an application that’s new to me. It’s called OmmWriter. I love it.

OmmWriter offers distraction-free writing. That means that the app takes over my entire screen and I’m unable to bold or italicize what I write although I am able to enlarge the point size of the text. But that’s it. My only task here is to write.

The background of the screen is a pearl color with a few barren trees bordering the bottom. Piano usic plays in the background. It’s soft and creates a calm environment for my writing. It also nudges me to keep writing.


I feel completely relaxed.

There are some options to the right, but I ignore them — except for the opportunity to increase the point size. I have no desire to explore the others because all I want to do is write. I tried to create a screenshot of the icons to the right, but whenever I do, they disappear. How ephemeral, right?

But let’s get to the real purpose of this post.

Social Media in 30 Minutes a Day

But the subject of this post isn’t the app I’m using, it’s my new book. A book that I’m so excited about: Social Media in 30 Minutes a Day.

Why am I excited about it? I feel as though I finally got it right this time. Let me explain.

Two years ago, I released Avoid Social Media Time Suck. I thought it was the perfect follow-up to my first book, Social Media Just for Writers.

But experts in the field hated the title, and the sales proved they were right. It was the right book for the right audience with the right cover. But I messed up on the title. (Writer: Beware of using the wrong title.)

While meant to be amusing, the title fed the fear that social media is this horrible vortex of time suck. But my book was trying to disprove that theory.

So I wrote Social Media in 30 Minutes a Day. This book is completely different than the previous version. Let me explain.

Social Media in 30 Minutes a Day by FrancesAside from different titles and covers, I changed the text significantly. I also changed the four-step formula. You see, the first step isn’t curation of content. The real first step is figuring how where your readers are online.

I know I talk about this topic, but that’s because writers who ask me to manage their social media continue to say, “Two social media accounts aren’t enough. I want to be on four or five.”

While having a client that wants me to manage four of their social media accounts would mean that I’d make more money, I don’t do the obvious: jump at the bigger account. In fact, I recoil from that request. To accede to the client’s wish would be irresponsible of me.

So I then ask these writers about the demographics of their readers. Then I explain that to be effective on social media and to control resource, an author needs to be only on those networks where most of their readers are. That might be one, or two, or at most three social media networks. It’s not five or seven. And for me to agree to to manage seven accounts would be unethical.

[clickToTweet tweet=”Know your reader demographics so you don’t waste time on social media @CaballoFrances” quote=”Know your reader demographics so you don’t waste time on social media “]

I recently turned down a client that wanted me to manage five social media accounts for her. I tried to explain that she wouldn’t find her readers on Tumblr, for example, but she didn’t care.

My integrity means everything to me.


I should note, while this is definitely a superb and practical how-to for authors (of fiction or non-fiction books as well as bloggers), it would be appropriate for all content creators (podcasters, for example). But I’d say 80% or more of the book would be a superior introduction to savvy social media usage for most professionals, even those beyond the writing, or even content-creation, fields. Julia A. Bestry

The Premise of Social Media in 30 Minutes a Day 

My newest book opens with this quote, which is appropriate, don’t you think?

I must govern the clock, not be governed by it. Golda Meir

Governing the clock. Isn’t that, in essence, what books on productivity are all about?
We each have 24 hours a day with which to play. How we allocate our time is the difference between wasting hours unnecessarily and accomplishing your goals, writing your books, and enjoying the success you deserve.

Too often, authors approach me worried about social media. They aren’t as concerned about understanding how to use social media as they are about how online marketing will zap their time and energy.

Writers often tell me, “I don’t have the time for social media.” Well, you made the time to write a book. You hired an editor, a graphic design consultant, and a cover designer.

[clickToTweet tweet=”I must govern the clock, not be governed by it. Gold [email protected]” quote=”I must govern the clock, not be governed by it. Golda Meir”]

So if you want to reap the benefits of writing and publishing your book, you need to invest time in learning how to use social media—as well as how to tame it. By taming social media, I mean learning how to reduce the amount of time you spend online marketing without losing your effectiveness.

Social MediaHere are the four basic principles of efficient social media marketing:

  • Don’t be everywhere. Find out where your readers hang out online and spend time on those networks. In Chapter 3, I provide data you can use to determine which social media websites to focus on.
  • Spend time curating information to share on social media. Curate tidbits from your blog, your favorite blogs, and experts and colleagues you follow on your favorite social media networks. In Chapter 9, I provide lists of websites and applications to help you find content that your readers will enjoy.
  • Take a few minutes to schedule your posts for the day. In Chapter 10, I discuss a variety of social media scheduling apps. Use this information to find the right one for you.
  • Socialize with your readers. This is part of the day will soon become your favorite. You get to talk with readers who love your books. The most important part of social media is social networking, now called “engaging.” Chapter 11 discusses this part of the four-part strategy.

It’s so easy for new authors to feel overwhelmed. When I started using social media, I made a lot of mistakes. I interacted with members of LinkedIn groups who weren’t members of my target audience because I joined the wrong groups.

When people asked me to write posts for them, I always said yes. But what was I doing writing a post about the importance of recycling? The blog’s host wanted me to write more posts for them. Thank goodness I didn’t.

[clickToTweet tweet=”Don’t be everywhere online. Find out where your readers are @CaballoFrances” quote=”Don’t be everywhere online. Find out where your readers are “]

I share this information with you so that you won’t feel bad when you make mistakes with your marketing, chase after the wrong audience, or even join the wrong social media networks.

Everyone makes mistakes. No one is born a social media ninja. And everyone, at one time or another spends way too much time chasing links and watching cat videos on Facebook. Everyone.

That’s why I was inspired to write this book. I’d hear authors complain about wasting so much time on social media that they would decide to abandon it for a few months and then return to it, posting only occasionally. These writers knew they needed to use social media, but after trying Facebook or Twitter, they gave up because they felt they weren’t getting anywhere with it.

If that’s your story, you’re not alone. And with this new book, you’ll have a resource at hand to keep you from wasting time.

Social Media in 30 Minutes a Day by Frances Caballo

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, and Social Media in 30 Minutes a Day. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.


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