Social Media Hacks for Indie Authors

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Social Media Hacks for Indie AuthorsOn February 1, I fell and fractured my left wrist. It was a bad fracture.

Each time the radiology techs took an x-ray, they would say, “Oh, my God!” or “That’s a really bad break.”

There’s a reason I’m telling you this painful tale.

After the fall, I suddenly found myself with just one useable arm and hand. For eight long weeks, my left arm and a good part of my hand were in a cast. (The experience gave me a new appreciation for amputees.)

Even after the cast came off, for several weeks my hand would go into a spasm whenever I tried to type.

What’s a writer to do? This is how I handled the setback.

Social Media Hacks for a One-handed Writer

Here’s what I did first: I ordered Dragon Naturally Speaking, a voice recognition software by Nuance.

I immediately started to use it dictate blog posts and write all of my email messages.

Dragon isn’t perfect. It takes months for the program to learn your enunciation patterns. That leads to my second tip: Grammarly.

1 Grammarly


I’d been using Grammarly for a year by this time, and I won’t publish a blog post without it.

Once you sign up and pay the $135 annual fee, you can either cut and paste your post into the online program or upload your blog post straight from your computer.

Grammarly will check grammar, spelling, and usage, and identify text that doesn’t pass its plagiarism test.


I had been using ManageFlitter to delete inactive and spam accounts on Twitter. I knew the app had another feature – to help users find followers – and I thought I would give it a try.

Once you sign up and log in, look at the bottom of the gray column on the left side of the page and select Power Mode.


Once you click Power Mode, you will navigate to a page where you’ll create a filter. The screenshot below represents the top of the long list of criteria you can use.

3 MF #2 top of filter

I prefer to use the Bio Search feature. My demographic is writers, so I’ll naturally use the following keywords: writers, amwriting, and authors. I can also use genre keywords that writers include in their bios such as short story, romance, etc.

You would want to consider using these keywords: reader, booknerd, booklover, book blogger, book reviewer, amreading and related words.

[clickToTweet tweet=”Use these keywords to find readers, #booklover #booknerd #amreading via @caballoFrances” quote=”Use these keywords to find readers, #booklover #booknerd #amreading via @caballoFrances”]

On occasion, I’ve used the Follow By feature. If you know a writer whose followers are primarily readers, reviewers, and literary agents, that would be an excellent account to use to find followers for yourself.

For this batch, I chose these additional criteria.

4 MF #3

I don’t want to follow anyone who uses the default egghead for their avatar, and I don’t like to follow users who use profanity.

Also, I don’t want to follow people I’ve mentioned before because it’s likely I already follow them, and I prefer to follow people who primarily tweet in English because that’s the only language I use to write my content.

Once you decide on your criteria, you can click Show Matches. Click Save if you’d like to keep the filter for future reference.

If you select Show Matches, ManageFlitter will quickly populate a list matching your criteria, and you can simply click on each account your want to follow.

This feature saves time because I don’t have to conduct advanced searches on Twitter and pull up users’ profiles one-by-one to determine whether I might want to follow them. ManageFlitter does the work for me.

Swayy Is a Breeze

I know I’ve mentioned this before, but Swayy is awesome. Every day I receive an email with the top stories. I review them, make my selection and schedule posts for Twitter or LinkedIn using the same app. (You can also integrate your Facebook account with this app.)

After you sign up, you enter the keywords that matter the most to your genre, brand, or niche.

Here’s an example of one story that appeared on a page of relevant blog posts based on keywords I gave Swayy.

5 Swayy

Good Old Google Alerts

I’ve used Google Alerts for years. I track my name and book titles, my clients’ names and book titles and other keywords to find stories to post on social media.

Similar to Swayy, a list of stories you may like will flow into your inbox whenever the keywords you select are newly mentioned on the Internet.

To create an alert, go to Then follow these steps:

  • Sign into Google Alerts.
  • Click Show Options to say how often you get alerts, what types of results you want to get, and more.
  • Click Create Alert.
  • Once your alert is set up, you’ll start getting emails anytime Google Alerts finds new search results for your keywords.
  • You can also create an alert by clicking the + next to any of the suggested topics on the Google Alerts page.



This is hands down my favorite social media scheduler. I know that Buffer and Hootsuite are more popular, but SocialOomph has features that the other apps don’t have — ones that save me time and make my work more efficient.

For example, I can easily create recurring tweets. Let’s say I want to tweet about a new blog post. The first day I might want to tweet it three times, and then I may want to schedule it once a week and then once every four to eight weeks for a few months.

SocialOomph makes it easy to accomplish that.

6 SO

These are the steps you take:

  • Write your tweets.
  • Select which social media network you want to send them to. (You can also use this feature for LinkedIn.)
  • Decide which date and time you want your tweet to start publishing.
  • Select the frequency schedule (every 8 hours, every week, every five weeks, once a year, and nearly every combination in between)
  • Indicate the number of times you want your tweet to repeat.

[clickToTweet tweet=”Easily send recurring tweets with SocialOomph via @CaballoFrances” quote=”Easily send recurring tweets with SocialOomph via @CaballoFrances”]

To set up your recurring tweets, precede your first tweet with { and end your last tweet with }. Also, you must place a bar – | – between each tweet.

This is what your recurring tweets will look like:

{Don’t Smoosh that Spider! How Insects and #Compassion are Connected #parents | Millions of Insects Exist in the World #parents #kids| Don’t Let All Insects Bug You – Teaching #Empathy to Kids #parents | Teach Kids Compassion for Insect Life #parents | What are your tips for teaching children about #compassion? #parents}

SocialOomph also offers the following features:

1. It will track your keywords and send you an email twice a day so that you can thank, retweet or reply to your followers from your inbox.
2. The analytics include click-through rates, a valuable feature.
3. The app will purge your direct message box of spam-filled tweets.
4. You can arrange for SocialOomph to find followers for you.

Here are my social media hacks. I would love to hear about your social media hacks.

Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the AuthorFrances Caballo is an author and social media strategist and manager for writers. You can receive a free copy of her book Twitter Just for Writers by signing up for her newsletter. Connect with Frances on FacebookTwitterLinkedInPinterest, and Google+. Be sure to check out my Social Media for Authors Podcast.

Practical Tips for Marketing Your Books on the Social Web

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