Self-Promotion Guidelines, Branding Hacks, and Marketing Tips for Writers

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How much promotion is too much? That’s a question that authors need to ask themselves. “Experts” tell us to follow the 80/20 rule. (80% of the time we promote information pertinent to our niche while 20% of the time we can promote our books and blogs.) Guy Kawasaki says we should follow the 90/10 rule. Well, there’s a somewhat new standard explained in a post below by the folks at Buffer. This week’s roundup also features a post on how to create shareable content, an article on Joel Friedlander’s soar to blogging success, and articles on branding hacks and marketing tips for writers. I hope you enjoy them.

How to Create Highly Shareable Blog Content Using Facebook from Social Media Examiner: Do you want to create blog posts people can’t help but share? Have you used Facebook to find content that’s most appealing to your readers? You can write shareable blog posts by taking the time to understand what your audience really wants from you. In this article you’ll discover four ways to find the ideas your fans want to discuss and share.

The Art of Self-Promotion on Social Media from Buffer Blog: Introduced by TA McCann from, the 5-3-2 rule of social media sharing aims for a blend of your content, others’s content, and personal updates. Note that the 5-3-2 is not a daily quota but rather a ratio for any group of 10 updates you post over any timeframe (same goes for the rest of these ratios, too).

Joel Friedlander: At 62 Launches Book Publishing Blog And Today Earns $46,000 Pay Days from Yaro Starak: In 2010, at 62 years old, Joel Friedlander decided to get back into the industry he left many years prior – independent book publishing. He started a blog,, which focuses on elements of book design like spacing, margin, typography and layout. In the same year he enrolled in my Blog Mastermind program. As you will hear Joel explain during our interview, he’s done launch campaigns that have made from $33,000 to $46,000 in just five days, he has raised his consulting fee from $75 to $350 an hour, created a successful e-commerce site that sells book design templates and so much more.

8 personal branding hacks to help increase your online visibility from The Next Web: How do you become someone worth talking to, or even better, worth talking about? You tell stories through native content.

Sell More Books by Giving Away Your Content- By Cathy Stucker from Marketing Tips for Authors: Many businesses have learned that content marketing is an inexpensive and effective way to attract new customers. Content marketing simply means distributing useful information to attract your perfect customers. Who better to do that than authors and publishers?


About the Author: Frances Caballo is a social media manager for writers and author of Avoid Social Media Time Suck: A Blueprint for Writers to Create Online Buzz for Their Books and Still Have Time to Write, Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for theWomen’s National Book Association-SF Chapter, the San Francisco Writers Conference, and theBay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.

Practical Tips for Marketing Your Books on the Social Web



Photo credit: Geralt via

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