Publicity, Book Marketing and Blogging for Writers

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I am offering my book, Social Media Just for Writers: The best online marketing tips for selling your books for 51% off on Cyber Monday (December 2nd). The hard copy retails for about $16 and the eBook is normally priced at $7.99. So get your e-copy for just $3.99 on Monday!

This week’s roundup includes posts by some of the top writing and social media marketing minds on the blogosphere. The posts below will help you in all your book marketing efforts.

WordPress Plug-Ins I Can’t Live Without by Jane Friedman: Wrting, reading and publishing in the digital age: As every WordPress site owner knows (at least those of you who self-host), plug-ins are one of the most wonderful and useful things about WordPress. Much of the functionality you need, someone else needs, too—which means there’s probably a plug-in that provides it, without you having to hire additional help or learn how to change the WordPress code.

The Difference Between Marketing and Publicity by Jane Friedman: No one can buy a book they’ve never heard of. So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself. That’s where publicity and marketing come in.
 What’s the difference between the two?
 Marketing is paid placement on blogs, radio, TV, newspapers, etc. These show up as ads, advertorials, promotions, blog tours, and more. With book marketing, if you pay for it, it shows up. You hire a marketing company and they buy the space. The attention is guaranteed to be there.

5 Fundamentals That Determine How Fast Your Blog Grows from ProBlogger: This year I’ve managed to grow a photography blog by 500% in about 6 months and I think I’ve learned something along the way. I was following five fundamental things that you can learn from any marketing blog, but I like to think that I’ve made a few personal discoveries about each of them. And the most important of all the discoveries is how these five fundamentals unite into one solid strategy. Once you comprehend it ­ your blog will start growing.

The Single Most Effective Way For Authors To Use Social Media from Best Seller Labs: Yesterday, at 8pm Eastern Time, I hit the 100,000 ‘followers’ mark on Twitter. While it’s true that numbers alone can be somewhat meaningless, this was still a significant social media milestone for me. Unfortunately, any sense of euphoria evaporated quickly when I looked at the stream of Tweets flowing by. What struck me is how many author friends still persist in using social media as a type of megaphone, billboard or advertising medium for their books, even though they should know better. Keep reading for his book marketing tips!

How to Market your Book with Social Media Tools from Social Media for Writers and Bloggers: I did a presentation recently at a writer’s conference and I wanted to share my presentation with you, my awesome blog readers, as well. The most important thing that I wanted writers to know is that they have all the skills to be awesome on social media. Be confident and give it a try!


socialmediaforwritersAbout the Author: Frances Caballo is a social media strategist, trainer, and author of Social Media Just for Writers: The Best Online Marketing Tips for Selling Your Books and Blogging Just for Writers. Presently, she is the Social Media Manager for the Women’s National Book Association-SF Chapter, the San Francisco Writers Conference, and the Bay Area Independent Publishers Association. You can find her on Facebook, Twitter, LinkedIn, Pinterest, and Google+.



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