Free Email Course for Authors

Social media can be confusing for authors. That’s why I created this free email course to show how you to use social media to engage your readers and find new readers. You’ll learn:

  • How to get started the right way on social media
  • My top strategies for succeeding on social media
  • Fabulously free image sources for authors
  • Blogging tips
  • And more!

When you sign up, you automatically get a free ebook, Twitter Just for Writers. So just enter your email below for the free course and book!

Indie Author Weekly Update – January 5, 2018

8 tips for getting social media ads right https://mklnd.com/2EEKZNs via @marketingland

A friend recently complained to me that the targeted ads that persistently stud her social media feeds are not only disruptive but also frequently irrelevant. She uses social media primarily to keep track of friends and to follow artists and crafters that could offer her inspiration or technical knowledge.

17 Twitter Apps for Writers

17 Twitter Apps for WritersYou don’t have the time to sit in front of the computer all day and post information to your Twitter account. That’s where Twitter apps come in.

After finding or creating information to tweet, spend just a few minutes scheduling your tweets (and other posts) throughout the day by using scheduling applications designed to make your life easier.

Note: My suggestions aren’t exclusively just for Twitter. For example, Facebook has a scheduling feature for your Facebook author page, which I urge you to use instead of an application. You see, Facebook downgrades scheduled information coming from an application.

By using a scheduling application, you can schedule your tweets as well as other updates, and even your Pinterest pins, for the entire day or week or even a month.

A Word About Automation

Some people become carried away and go so far as to automate direct messages on Twitter to new followers. Don’t do this. First, most Twitter users rarely read direct messages because they tend to be promotional.

Secondly, if you want to acknowledge a new follower, personalize your message. Follow a link to their blog or website and comment about that. Or if you’ve read one of their books, tell them how much you liked it. Just stay clear of automating personal messages because as soon as you do, they actually cease to be personal.

Twitter Apps to Fit Every Desire & Budget

Hootsuite

Writers new to social media tend to start with the free version of Hootsuite for scheduling their updates. It’s easy to set up, and Hootsuite allows you to post to Facebook, LinkedIn, Google+ page, and Twitter, as well as some LinkedIn groups. However, if you use a free account, Hootsuite will limit you to three social profiles. With a paid account, you’ll have access to even more social media profiles and analytics.

TweetDeck  

TweetDeck is a free download offered from Twitter. You can check your Twitter account from your desktop and respond to mentions, direct messages, and retweets as they arrive. It’s the easiest tool to set and use, but it only allows scheduling to Twitter.

SproutSocial 

SproutSocial offers many benefits. You can schedule your posts to ten social profiles, including to your Google+ page, connect your account with the URL shortener Bit.ly to track click-through-rates (hits to your website) and unfollow users on Twitter. It also provides outstanding analytics. Plus, you can monitor keywords and maintain a social content calendar. The monthly fee starts at $99/month.

Plugg.io

This application interfaces with Twitter, Facebook, and LinkedIn, and offers a free plan. The free plan allows up to five Twitter accounts and ten scheduled tweets and will help you to find new friends to grow your following. Paid accounts offer additional features.

MediaFunnel 

MediaFunnel will help you to distribute your content on Twitter and Facebook accounts. In addition, you can use MediaFunnel to manage your brand and engage with your followers. You can monitor mentions of you and your books, engage with your audience, and drive more people to your landing pages. Previously, the monthly fee started at $6. Prices are no longer listed on the website so you’ll have to inquire about pricing if you’re interested in this application.

Netvibes 

This versatile dashboard will download onto your PC and mobile devices (tablets, smartphones) to keep you up-to-date while you’re on the go. Use it to keep track of news and trends and to monitor your accounts. The basic account is free, and the VIP account is $2/month.

SocialOomph 

SocialOomph is a scheduler on steroids. It will allow you to schedule your social media posts for LinkedIn, Twitter, and your blog, set up recurring tweets and LinkedIn posts, track your click-through-rates and keywords, and provide some basic analytics. It will also help you to find new followers. Test this application with a free account.

Buffer

The free plan will allow you to have two social media accounts and schedule ten posts per social media profile. The social profiles can include Twitter, Facebook, LinkedIn, and a Google+ page. The Awesome plan costs $10/month and allows up to ten social accounts, 100 updates, and also allows the use of Pinterest and Instagram.

Twuffer

The free account allows 50 scheduled tweets per month. The $5.99/month plan allows unlimited tweets, the ability to upload images, multiple Twitter profiles, and more. Like TweetDeck, the program can run on your desktop.

Dlvr.it 

Once you write and post your blog post, Dlvr.it will automatically send information about it to your social media profiles. The free plan allows you to post to three social media platforms whereas the Pro plan, which costs $9.99/month, allows you to post to ten social profiles. Note that Dlvr.it, once it’s installed on your blog, will post to your designated social media profiles as soon as your blog post is live. Also, note that Facebook downgrades auto-posted blog posts to your Facebook author page. Dlvr.it will save you time, but there will be consequences on Facebook.

TwittTimer

This app allows you to schedule updates on Twitter, Facebook, and LinkedIn as well as images and videos. You can also archive your messages, view statistics, and manage your campaigns. TwitTimer is free.

More Fun Twitter Apps

Tweetbot

Sync your timeline across your iPhone, iPad, and Mac. Mute tweets by user, hashtag, tweet source, or keywords. The app includes third-party support for image, video, read later, and timeline sync services. Version 4 includes an Apple watch app, iPad support, and more. The IOS app costs $4.99 in iTunes.

Plume

Android users might want to try this app. You can use the app to share text, links, and photos to Plume and other applications. Plume also has a suite of widgets to make it quick and easy to send tweets. There’s more to this app as well. You can purchase Plume from Google Play.

UberSocial

UberSocial will keep you up-to-date while you’re on-the-go, offers fast functionality, curated content, customization options, and a richer, more user-friendly Twitter experience. The app is both iPhone and Android friendly.

Twitterific

You can download this app for free. Track your Twitter stats, view your most recent activity, receive notifications, follow new users, and give favorites to tweets from your following base.

Echofon for Twitter

This free app for iPhones and Androids will notify you of mentions and messages. You can avoid duplicate alerts with this app and set a sleep period. There’s also an Echofon for Facebook.

[Read more…]

Celebrating the Holidays? Take a Break!

SocialMediaJustforWriters

This week I am taking a break from blogging. It’s time to hunker down, do some writing, and rest a bit. However you are spending this week, I hope it’s revitalizing for you.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Indie Author Weekly Update – December 22, 2017

Indie Author Weekly Update

Today’s Indie Author Weekly Update contains a potpourri of topics and bloggers. Publicity, Twitter threads, and book marketing strategies are just some of the topics covered. Enjoy them all!

Don’t Get Rolled by Bad Publicity from Writer Unboxed and by Porter Anderson: “If the answer from your potential or existing publicist/PR person/press agent is no (“office secret,” “tricks of the trade,” “private information”), run away. They can withhold those journalist’s contact info from you. In fact, I’d prefer they did, for the sake of my inbox. But they need to tell you who’s getting the paper goods and why.”

On email optins: They are the lifeblood of your business as an author. From Shawn Manaher and Book Marketing Tools: “Welcome to the 142nd episode of The Author HangoutIn this episode, Shawn Manager explores what it takes to make the perfect optin, to get people onto your mailing list. Nearly every guest on The Author Hangout has mentioned the importance of mailing lists, and the optin is the make or break moment for your mailing list.”

Twitter officially launches ‘threads,’ a new feature for easily posting tweetstorms from Tech Crunch: “Twitter today is announcing the launch of a new feature that will allow people to more easily post tweetstorms – that is, those series of connected tweets that have grown to become a popular workaround for getting past Twitter’s character count limitation in order to share longer thoughts. The company confirmed last month it was testing the feature – which it’s now calling “threads” – across its iOS and Android apps.”

18 Rock Solid Book Marketing Strategies for 2018 from Penny Sansevieri: “We all want to be better at book marketing and we all want to sell more books. The problem is, it often feels like book marketing strategies are changing all the time and how is an eager author supposed to keep up with that? The reason for this article is to not only share some insight into marketing in the new year, but give you tips for long-term success, not just will work in January. The book marketing ideas I’m sharing in this article, are geared to success the whole year through, and I hope you’ll use all (or as many of these) as you can!”

How to Use Facebook’s New Snooze Feature from Lifehacker: “This week Facebook rolled out a new Snooze feature that allows you to essentially temporarily mute people or pages in your feed.”

A Look Back at 2017 Publishing Headlines: 5 Issues Raised for Authors by Jane Friedman: “At the end of November 2017, Barnes & Noble released their latest earnings report. The news was entirely predictable: the store’s losses grew, driven by a 6.3 percent decline in comparable store sales against last year. (Absence of a new Harry Potter book makes up half of that decline.) The declines have been going on for six or seven quarters now, with more declines expected. Still, B&N has been meeting its profit goals as a result of cost cutting.”

Bonus Items

Award and Content Ratings by the Alliance of Independent Authors: “ALLi is willing to work with any service that wants to improve its offerings and bring them in line with current best practice for authors services. Contact the Watchdog Desk at any time if you would like to inform us about a contest or award, or discuss a rating. Please use the form on this page.”

Writer Emergency Pack: “Writer Emergency Pack is your portable tool for story resuscitation (or simply creativity rejuvenation). Each pack contains 26 illustrated idea cards, 25 detail cards with helpful suggestions and specific tips, and instructions for individuals and class use, plus a bonus story game.”

Quote of the Week

Burnays quote

 


Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

 

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12 Gifts of Christmas for Writers

12 Gifts of Christmas for Writers

Not sure what to purchase that writer in your life? Keep reading. This 12 gifts of Christmas for Writers list will certainly have some suggestions worth buying.

  1. Is the writer in your life a Harry Potter fan? What about a Maurauder’s Map woven throw? This tapestry will be sure to keep your favorite poet or novelist warm throughout the winter cold season.

Marauder's Map

2. What about a beautiful embossed leather retro notebook? Available in Navy blue, gray, green, black, and purple.

3. What do all writers need? Pens, of course! Gel pens are the best so buy your favorite writer a new pack of Uni-Ball gel pens.

Uniball gel pens

4. What do writers do when they aren’t writing, revising, and editing? A creative endeavor is to color. Try this elegant adult coloring book.

5. How special to your life is this writer? For the writer on the go in your life, buy a MacBook Air. They start at $900 at Best Buy.

macbook air

6. Is the writer in your life self-published or thinking about taking the dive? Then this book is a must: The Self-Publisher’s Ultimate Resource Guide by Joel Friedlander and Betty Kelly Sargent. The paperback is just $10.84.

self-publishers resource guide

7. Now this is a fun gift:Postcards from Penguin, One 100 Book Covers in One Box.

Postcards

 

8. Writers like to improve their craft. Here’s one of the best books on that topic by Anna Lamott, Bird by Bird. I loved it!

 

9. If you live in Northern California’s Bay Area, buy a subscription to the City Arts & Lecture series. Upcoming interviews include Daniel Alarcon, Dave Eggers, and George Saunders. If the writer in your life doesn’t live in Northern California, take that person to a series of readings.

City arts and lectures

 

10. Get your favorite author a t-shirt that says When in Doubt, go to the Library.

 

When in doubt, go to the library [Read more…]

Indie Author Weekly Update – December 15, 2017

Indie Author Weekly Update

This week’s Indie Author Update focuses on book marketing. I’m sure you’ll enjoy these posts by Penny Sansevieri, Jane Friedman, Amy Collins and others.

A Book Launch Plan for First-Time Authors Without an Online Presence  by Jane Friedman: “While it’s not easy to launch a book without any kind of online presence, many first-time authors are in exactly that position. Unfortunately, it’s an exercise in frustration to launch one’s online presence—and get up to speed on social media—in conjunction with a book release. It’s like trying to drive a car at the same time you’re building it. At some point, you’ll end up on the side of the road.”

5 Characteristics of a Bestseller Every Indie Author Must Nail  by Penny Sansevieri: “In over 16 years in this book marketing business and as an indie author myself, I’ll admit I still get surprised. Almost weekly. Some books that you’d swear are a sure thing, never take off. Others that publish on a wing and a prayer, end of being cult favorites. But I can tell you that there are 5 characteristics of a bestseller that every indie author should take note of in prep for publication.”

“Am I Still a Real Writer If I Don’t Feel Compelled to Write?” by Elisa Gabbert: “There are some (a lot?) of writers who say shit like, “I have to write, I couldn’t not write, writing saves my life” etc. etc. (like cough my ex before last whom I’ll apparently never get over). So the reason I don’t think I’m a real writer, even though I’ve been published and some writers/people I respect have told me I can write well is because I don’t feel like I have to write.”

You have to check out these best writing websites for writers right now! writing websites by Amber Roshay: “Are you an author already or would you like to become one? There’s so much to learn once you start down this path. I had my first novel published in 2015. Now I have 5 books out and hope to keep writing them. Over the past few years I’ve discovered some terrific websites that have become long term resources for me as an author.”

Getting Holiday Book Sales as the Big Day Approaches: Steps 7-9  from BookBaby  Note: This post is a three-part series. Get the first part here and the second part here.: “You’re competing with so much holiday marketing – TV ads, radio blitzes, triple the amount of emails landing in your in-box – but there are still plenty of opportunities to have your voice heard and your message received. As a self-published author you just have to think a little differently and take advantage of a few tried-and-true book selling tactics.”

Book Promotion: Do This, Not That – December 2017 from Joel Friedlander by Amy Collins: “Do This Not That for December is focused on guidance for authors who have dreamed of quitting their day jobs and making a living as writers. There are a LOT of us who have published our first book hoping that the sales from that book would give us a steady income. The bad news? The numbers show that very few authors make a living with their first book. The good news? A LOT of authors make a living as writers by publishing numerous books. Do you want to make a living as a writer? Then be a writer. Keep writing.”

Just for Fun

A Hogwarts House Reading List: 20 Books for Gryffindors by Book Riot: “So, you’re a Gryffindor, a member of the best house. (Hey, nobody ever said arrogance wasn’t also a Gryffindor quality, right?) Maybe you’re a Harry type who doesn’t usually read unless you’ve got an assignment due tomorrow or have some Horcruxes to hunt down, or maybe you’re a Hermione type who’s never met a book you didn’t want to read. Either way, this list should have you covered!”

Quote of the Week

Tony Hillerman

 

Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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Use GIFS to Ignite Your Book Marketing

via GIPHY

GIFS are all the rage. You see them on Twitter, Facebook, email newsletters, and virtually wherever you turn your attention to on the internet.

Experts will tell you that the only way to stop your followers from scanning a Twitter newsfeed is with a GIF.

Actually, GIFs are so eye-catching that wherever you use them, people will stop, smile, and replay the GIF a second or third time – at least.

You can also use GIFs for book marketing. You just need a sense of humor and a dash of ingenuity.

Take a series of pictures while reading from your newest book or have someone take pictures of you while you write or type at your desk. Any of these examples can be used to market yourself and your books and add some levity along the way.

Let’s get down to how to create a GIF. You can snap the pictures – or have someone snap them for you – or search for a GIF and use it instead. Or you can have someone take a series of shots as you read through a book, making it appear that you are quite the speed reader.

Did you know that you can use Canva.com to create a GIF? Just create a series of images, upload them to an app, then grab the URL and use it on social media or in your MailChimp newsletter.

Using my dog as an example, I took a series of pictures of her, uploaded them to the application Giphy, added a tag, and voila, here’s my GIF.

via GIPHY

You can also add GIFs to your MailChimp newsletter. Use the search bar at Giphy to find a GIF and copy the URL.

Then when you’re on MailChimp, click the image icon.

Then paste the URL from Giphy.

Voila, you have a GIF for your newsletter.

via GIPHY

Why Authors Need to Use GIFs

According to HootSuite, here are a few reasons why you should start using GIFs:

  • GIFs show that you’re paying attention to internet trends
  • GIFs show that you and your brand has a fun side
  • GIFs can add more context to a shorter message, post, or Tweet
  • GIFs get your message across in a shorter amount of time
  • GIFs are easily shareable
  • GIFs convey emotions better than text or photos alone

GIF Applications

There are two main applications you can use to find GIFs.

  1. Giphy
  2. Bin

Use these applications to create GIFs.

When using Giphy, you have the options to copy the link to add to MailChimp, download the GIF for uploading to social media, embed the GIF in a blog post (as I did in this post), and to share the GIF directly from Giphy to a variety of social media platforms including Facebook, Twitter, and Instagram.

Learn to Make Your Own GIFs

How do you plan to use GIFs in your book marketing?


Want to save time with social media? Get Avoid Social Media Time Suck for FREE.

Social Media Time Suck

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

Indie Author Weekly Update – December 8, 2017

Indie Author Weekly Update

This week’s Indie Author Update includes posts on blogging, book promotion, Facebook, and a new Kindle feature. I hope you enjoy the selection.

Easy Blogging for Authors: 10 Tips for a Successful Author Blog by Anne R. Allen: “I’ve made some spectacular blunders in my blogging career. But since we learn from our mistakes, I’ve got a boatload of information now. As Ruth and I say: “We made the mistakes so you don’t have to.” The worst decision I made was trying to turn this blog into a monetized business blog. That lasted about six months— until my doctor said I was going to have to choose between blogging and living to see my next birthday. This is the second anniversary of the beginning of that failed experiment, and I’ve been thinking over what I’ve learned.”

3 Shameless Book Promotion Tips For Your Next Release from The Write Life: “Nothing makes a reader feel like an A-class insider like being treated to A-class gifts. Many authors create incredible extras inspired by their writing, drawn from their characters or worlds. This can be anything from a map of an alternate world to lovely character cards, or a peek behind the curtain at your creative process.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users?”

Indie Author Content Ideas for Your December Book Marketing from Penny Sansevieri: “Yes, many of us just want to tuck away in our jammies with a mug of eggnog and rum but book marketing never ends! And remember, it’s crucial you stay in front of your fans and potential buyers, and I know that can be exhausting, so I’m trying to help you out by giving you monthly content ideas based around fun, unofficial and official holidays.”

Kindle Create App Out of Beta by Nate Hoffelder: “Amazon’s app for making Kindle ebooks, Kindle Create, is out of beta. Originally launched in April, Kindle Create is Amazon’s 4th Kindle ebook making app (the other three are  Kindle Kids Book Creator, Kindle Textbook Creator, and Kindle Comics Creator).”

11 Creative Ways to Boost Reader Engagement from BookBub: “Having loyal readers can make it easier for an author to sell subsequent books. While reader loyalty is primarily fostered from love of a book, it can also be cultivated through online engagement. Getting readers to engage online takes time and effort, which may not yield immediate revenue, and the ROI of these efforts can be difficult to measure. However, there can be significant long-term gains from having loyal fans who are willing to preorder, review, and enthusiastically tell their friends about a book.”

Quote of the Week

Graham Greene

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

Penny is Coming!

Join the next Conversations with Frances when Penny Sansevieri, aka @Bookgal, comes on the show to talk about how to sell more books. Every indie author will want to attend this free webinar. Register now!

 Penny Sansevieri

 

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8 Tools for Writers Who Use Pinterest

8 Tools Just for Writers Who Use PinterestDid you recently publish a book? And have you started a blog?

Congratulate yourself if you answered yes to those questions.

Now, here’s my follow-up question: Have you started using Pinterest yet?

According to Alexa, Facebook is the third most trafficked website (following Google in first place and YouTube in second place), and it can be grand for nurturing relationships. But as writers, especially if you write romance, women’s fiction, or family saga, you can’t afford to ignore the power of Pinterest.

Pinterest is so good at sending traffic to blogs and book sales pages that we can no longer afford to think of this social media platform as a “woman’s” platform. (I mean, have you seen the pictures of muscle cars there not to mention men’s workout clothes?)

Statistics Prove the Effectiveness of Marketing with Pinterest

Check out these statistics for how well Pinterest can drive traffic to your blog (or any other landing page):

  • A pin is 100 times more spreadable than your average tweet, according to Kissmetrics.
  • Per Search Engine Watch, Pinterest pins deliver two site visits and six page views on average, plus more than ten re-pins – and this can continue for several months.
  • The life of a pin (an image) is one week. Compare that to five hours for Facebook and 24 minutes for Twitter. Source is Tailwind Blog

If you haven’t started using Pinterest, open an account. If you use Pinterest, you’ll find these tools for writers helpful.

8 Tools for Writers Who Use Pinterest

Viraltag LogoViraltag

For $24/month, you can use Viraltag to schedule and post images to ten social profiles including Pinterest, Tumblr, Twitter, and Facebook. Upload and schedule multiple posts at once – plan for an entire week or even an entire month. Viraltag also connects directly to your Google Drive and Dropbox accounts to pull content in bulk.

Everypost

Everypost starts with a free post on one platform. For $9.99/month, you can post to ten social media channels. One of the platforms you can schedule your images to is, of course, Pinterest. You can also use Everypost to find visual content to post.

Buffer

If you select the Awesome plan, which costs $10/month, you can schedule updates to Pinterest as well as Instagram, Google+, LinkedIn, Facebook, and Twitter.

Tailwind

Use this app to schedule images on both Pinterest and Instagram. You can get started on this application for free and decide whether or not you like it. You can also use this application to discover content to post. A real plus.

Chrome Extensions for Pinterest Make Pinning Effortless 

If you navigate to Chrome’s extension store, you’ll find these tools. 

Pinterest Save Button

When you add this extension to your Chrome taskbar, you’ll be able to save any idea or image you fine on the web so you can easily get back to it later.

Pinterest Chrome Extension

Enjoy using Pinterest Chrome Extension. This app will launch the Pinterest official website.

Pinterest Sort

Use this Chrome extension to sort Boards, create board groups, and do it all “automagically.” The extension promises you less clutter and more pinning.

ShotPin

It’s a simple Chrome browser extension to make it easy to take a screenshot of any web page then share it on Pinterest.

Want to learn more about using Pinterest to drive traffic to your blog and landing pages? Get Pinterest Just for Writers for $5.

 

Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

 

 

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Indie Author Weekly Update – December 1, 2017

Indie Author Weekly Update

This week’s Indie Author Update ranges in topic from social media to book marketing to Facebook. I hope you enjoy the range in topics!

The Writer’s Guide to Social Media Organization from Writer Unboxed: “Today’s writer is busier than ever, and social media can be demanding. Writers have established goals, developed a brand, and know their readers. The best way to stay on top of our career is to incorporate organizational skills into social media. I continue to explore methods to use social media effectively and efficiently. I believe social media can be handled in thirty minutes, leaving us free to do what we do best for the rest of the day—write. Here are 7 ways I’ve learned to categorize social media into a manageable—and enjoyable—process.”

12 Holiday Book Marketing Ideas for Indie Authors by Penny Sansevieri: “On the first day of Christmas ….we all know the song. Most of us are ready to tackle holiday sales, so let’s talk book marketing! In the spirit of the season, I want to share 12 book marketing tips and recommendations indie authors can implement in order to get more holiday sales and definitely more exposure before Christmas.”

67 Top Tools for Writers and Bloggers in 2018 from Write to Done: “It’s often been said, you’re only as good as your tools. And even though a keen mind and an even keener pen (or computer these days) are still the main tools of a writer or blogger in 2018, there are others out there. Which is the problem. ​How do you know which to use? If you tried them all, you’d never write or publish a thing. And if you ignored them all, well, that’s not a smart move either. The serious writer or blogger of today needs to know where the advantages are, what the competition is using.”

How To Get More Facebook Likes: The Beginner’s Guide from Blogging Wizard: “2 billion. Yes, billion, with a B. In June of 2017, that is how many active users Facebook exceeded according to Statista. That amount is staggering, and the awe tends to compound when you hear that over 65% percent of that amount use Facebook daily. Wouldn’t you like a slice of over 2 billion users? Just imagine: 1 percent of that amount and you’re looking at more than 20 million users.”

Increase Engagement in Your Marketing with Visuals from Joel Friedlander and Frances Caballo: “You know the saying that a picture is worth 1,000 words? It may be true but what’s proven is that a photo is better than text when it comes to social media engagement. As much as you may think that you prefer text over visuals, perhaps because you’re a writer, your brain can process images 60,000 times faster than text.”

The Complete Guide to Ebook Distribution by Ricardo Fayet and from Reedsy: “At Reedsy, our goal has always been to help authors through every stage of the publishing process, from the actual writing down to the marketing and promotion. However, if there’s one thing our marketplace can’t do, it’s the actual publishing of the book. By that, I mean pressing the button that puts your book up for sale on Amazon — and other retailers.”

News from Goodreads: The Book Giveaway Program Expands in January 2018: “We’ll be introducing our new Goodreads Giveaways program on January 9, 2018, offering even more powerful book marketing benefits that authors have been asking for. Our new Goodreads Giveaways program includes two packages, Standard and Premium—you can learn more about them below. And for the first time, Kindle Direct Publishing authors can run giveaways for Kindle ebooks—a feature previously only available to traditional publishers.”

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Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at TheBookDesigner.com, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web

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