Indie Authors’ Weekly Updates

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Social Media in 30 Minutes a Day by Frances CaballoI have exciting news! My newest book, Social Media in 30 Minutes a Day, is now available for presale.

In eleven chapters, I help you:

  • understand the new formula for saving time
  • learn how to become a more effective and efficient marketer
  • maintain quick cheat sheets to vocabulary and hashtags
  • learn about the apps that will best help writers save time while using social media.

So grab my newest book now.


Updates for Indie Authors

Weekly Updates for Indie Authors by Frances Caballo

Every Saturday I pull on my hiking boots and head to the woods. But tomorrow we’ll be driving to California’s North Coast instead, where we’ll hike for three hours. It should be fun. Let me know what you’re doing this weekend in the comments below. In the interim, I hope you enjoy this week’s updates for indie authors.

Pronoun & Macmillan: a Shift to More Author-Friendly Publishing? by BookWorks: “Macmillan purchased Pronoun, an eBook creation, distribution, and marketing service for independent authors. Along with Pronoun, Macmillan purchased an innovative entourage that includes Booklr, a data analysis service for eBook sales, and Byliner, which publishes ‘urgent, necessary journalism for the present day’ along with short fiction and serials. But I think that what Macmillan really bought was innovation, which in the generally stodgy world of traditional publishing is rare and admirable. And that innovation is data-centric.”

Note: It’s incredible that Pronoun offers services to indie authors at no charge. If you’d like to convert your books to Mobi and ePub files without hiring someone, Pronoun appears to be your solution. I’ve already sign up and I recommend that you do it.

[clickToTweet tweet=”Pronoun offers services to indie authors at no charge @CaballoFrances” quote=”Pronoun offers services to indie authors at no charge”]

Why readers give up on a book by Ronovan Hester: “Recently, we here at conducted a survey, `Why do you put a book down? and through the assistance of the writing community we had a very nice response. Now it’s time to share what we found.

Screen Shot 2016-06-06 at 5.46.05 AM

Note: Not every reader finishes every book that he or she starts. I know that I don’t. Now we have a study to better understand why readers give up on books, and hopefully, learn how to improve our books so that readers never give up on us.

[clickToTweet tweet=”We now know why readers give up on books @CaballoFrances” quote=”We now know why readers give up on books “]

Helpful infographic: How to Get to the Top of Google by Louise Myers: “Being found via search is crucial – it gets your content in front of people actively looking for what you offer! Google is always tweaking what they prefer – or penalize – to determine where your web pages will appear in the search rankings. We’ve seen some BIG changes over time. Don Crowther has done the tough work of teasing out the latest research, and compiling it on a comprehensive infographic.”

Note: I discovered Louise Myers’ blog about a year a go and am so glad that I did. She’s savvy about social media and her graphics are truly original. If you’re looking for another social media-related blog, add Louise’s to your list.

The Myth About Print Coming Back and Bookstores on the Rise by Jane Friedman: “I belong to a wide range of Facebook groups and follow a lot of media news, and few things are more frustrating than people who celebrate the apparent “resurgence” of print and the comeback of independent bookstores as some kind of “win” over ebooks and digital media. Most of it is wishful thinking rather than an understanding of what’s actually happening out there. With my colleague Porter Anderson, I try to offer perspective on current developments and put all the stats into their proper context.”

Note: Jane Friedman always know show to put a realistic perspective on hot issues on the blogosphere and she does that again in this post.

[clickToTweet tweet=”Are print books back as well as indie bookstores? See what @JaneFriedman says” quote=”Are print books back as well as indie bookstores? See what Jane Friedman says”]

Writer’s Block: Real or Make Believe? from Writer Unboxed: “Psychologists use the term “fixation” to describe what happens during writer’s block. Essentially we become stuck in a development phase. We cycle, and we cannot break free from the mindset or thought pattern. That sounds about right. When I am blocked, I feel dull and unfunny. I cannot unstick myself. I cannot create. Unfortunately, the ability to create might be the most fundamental element of writing fiction.”

Note: I’ve never experienced writer’s block but I once heard Dorothy Allison speak about it. She was on deadline for a novel and couldn’t write a single word. It was a painful experience for her. Whether you believe in it or not, this is a fascinating post.

Quote of the Week

William Zinsser Quote



Authors: Not Sure What to Tweet? Try These 44 Tweets Today by Frances Caballo, AuthorAbout the Author: Frances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference and a contributing writer at and blogger and Social Media Expert for BookWorks. She’s written several books including The Author’s Guide to Goodreads, Avoid Social Media Time Suck, and Twitter Just for Writers, which is available for free here. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writer conferences. Not sure how you’re doing online? Ask Frances to prepare a social media audit for you.

Practical Tips for Marketing Your Books on the Social Web


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  1. Thanks for including me, Frances! Great roundup.

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