Indie Author Weekly Update – September 22, 2017

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Indie Author Weekly Update

Welcome to this week’s Indie Author Update. Be sure to listen to the podcast with Dave Chesson. It’s awesome. I also love the post by Susan Wolfe because it teaches us to never give up as writers.

Well, summer is definitely coming to an end. I hope you enjoyed the season.

[Podcast] Amazon Keywords Learning Lab with Dave Chesson from Chris Syme: “Hear Dave’s story and how he got into self-publishing. What the heck is a keyword anyway and why you need to know. Where you should be using Amazon keywords. And more.”

Don’t Upload Your Ebook To An Online Bookstore Without Reviewing This Checklist from Digital Book World: “Are you a self-published author who’s getting ready to post your digital book to an online store? A little bit of preparation can save you a lot of frustration—and ensure that your book is being presented in the most effective way.”

If You Write a Book That Nobody Reads, Are You Really a Writer? from Writer Unboxed and by Susan Wolfe: “Most writers start every story with the hope of writing either a blockbuster or a story that transforms readers’ lives. Very few books meet those high expectations. When our readership falls far short of our dreams, what if anything keeps us writing? Should we try to dial our hopes back? Should we go look for a different way to make an impact? If a tree falls in the forest, how many people need to hear it for the tree to have really fallen?”

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement from Buffer: “Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.”

How To Reinvigorate Your Book Marketing from BookBaby: “In the world of publishing, as with everything in life, persistence can pay off. There’s no way to keep a book at the top of the charts forever, but if you keep reviving it, you might exceed your sales’ expectations. Or your marketing efforts for one book may propel your next one to greater heights.”

Quote of the Week



Frances CaballoAuthor of this blogFrances Caballo is an author and social media strategist and manager for writers. She’s a regular speaker at the San Francisco Writers Conference. In addition, she’s a contributing writer at, and blogger and Social Media Expert for BookWorks. She’s written several social media books including the 2nd edition of Social Media Just for Writers and The Author’s Guide to Goodreads. Her focus is on helping authors surmount the barriers that keep them from flourishing online, building their platform, finding new readers, and selling more books. Her clients include authors of every genre and writers’ conferences. Not sure how you’re doing online? Sign up for my free email course.

Practical tips for marketing your books on the social web


Join me for the next Conversations with Frances when I’ll interview Chris Well of Build Your Brand Academy. Chris will teach you how and when to contact the media, how to build a media kit, and how to build a brand as an author. Bring your questions, goo. Register for the webinar by clicking here.






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